1
Fullcast
Revenue Insights · FY26 Q2

GTM Performance & Pipeline Health Review

A data-driven read on revenue productivity — velocity, win/loss signals, pipeline health, coaching opportunities, and where the process leaks.

For Client NamePrepared by Fullcast
Confidential · July 2026
2
Summary

Key findings

The stories that matter most this quarter, in the order they appear in the report. Follow the arrow on any finding to its slide.

Growth is coming from deal quality, not from selling more. Velocity reached £890,491 per day in Q2 FY26, 12.8% ahead of the same quarter last year, and revenue per seller hit £280,286 (+16.4%) while active sellers eased from 63 to 57. The average deal grew from £9.7K to £10.3K, so each seller is closing fewer but larger, better-converting deals. Capacity is not the constraint on this quarter.↗↗
Deal age is the earliest and cleanest predictor of the outcome. Deals closing inside 60 days win 67%; conversion falls to 28% in the next 60, 12% by 120-180 days and 5% beyond 180, and the decay holds in every size band. The median win lands in 14-21 days against 168-176 for a loss. A deal open well past its band’s won median is consuming capacity it will not repay.↗↗
Efficiency is a basin, and slipped deals collect where they no longer convert. The small bands convert on transactional speed (48% in 12 days) and £50k+ carries the ACV at £1,962 per day, but the £10-25k band returns £195 per day on the worst win rate (30%) over the longest cycle (26 days) while holding 2,010 deals. Half of the 4,700 slipped New Business deals sit in the 91-180 and 181+ bands, converting at 12% and 8% against a 52% baseline.↗↗
Qualification depth and engagement breadth decide the outcome; deal volume does not. Deals scoring MEDDPPICC 3+ close 5.0× more efficiently, deals reaching a 90-100 relationship score convert at 82% against a 40% scored average, and win rate climbs from 41.5% on one to three stakeholders to 66.2% once six or more engage. Won deals out-score lost on every MEDDPPICC element, the widest gaps on Paper Process, Champion and Competition.↗↗↗↗
Close to half of the committed quarter is advancing unvalidated. Only 57% of open deals past Qualification carry any MEDDPPICC score and 51% a written note. 284 of 716 open New Business deals (39.7%) are unscored or score under 2, 132 with nothing recorded at all, and 316 (44.1%) run on one known stakeholder or none, 102 with no contact logged. Each is a forecast line with no evidence behind it.↗↗↗
The open pipeline carries the exposure the closed data punishes, and next quarter is barely built. 444 of 716 open deals (62%, £33.3M TCV) have aged past the 60-day line, heaviest at Proposal (154) and Negotiation (96), and a further 224 (31.3%) sit below the 60 engagement benchmark. High-fit accounts have fallen to 15.1% of pipeline from 51.4% a quarter ago, and low fit converts at 1.7% against 20.7%. Next quarter is 6% mature.↗↗↗↗
Coverage is short before execution starts, and the spread between sellers is coaching. The company holds 1.74x coverage against a 2.3x requirement, a £8.7M gap, half of it carried by US (£4.4M) with DACH thinnest at 1.29x. Inside the quarter £561.5K was pulled forward against £468.7K of genuinely new opportunity. The top seller runs £117,100 per day against £16,201, a 7.2x delta built on 2.1x the volume at twice the win rate.↗↗↗↗
Discovery is the choke point, and demand and sellers are pointed at different targets. Only 9% of deals advance out of Discovery and they sit there 33 days with 30% slipping out, while Negotiation turns 32% in 12 days; 81% of won deals never log Qualification. Marketing and sales disagree on 10 of the 17 largest industries, and within those verticals 574 of 1,585 deals (36.2%) sit with sellers converting at 19.9% against 41.1%.↗↗↗↗
3
Chapter 01

GTM Overview

The GTM Overview chapter provides a high-level performance lens across the core drivers of revenue productivity. It highlights the health and completeness of CRM data, evaluates how effectively pipeline is converting into revenue, and examines how sales velocity and revenue per seller are trending over time — establishing the foundational context for the rest of the report.

4
New Business + Expansion · Sales Velocity

How is sales velocity trending over time?

From FY24 To FY26 Q2 | New Business + Expansion Motions | Based on closed deals entered the sales process from Qualification stage, data size: 57,765
Key Takeaway

Combined across New Business and Expansion, FY26 is the strongest year on the chart: velocity reached £890,491 per day in Q2 FY26 and £969,228 in Q1, with Q1 the window’s single highest point, up 12.8% on the same quarter last year.

The two motions are moving in opposite directions on volume. New Business deal flow rose, 2,094 deals closed in Q2 FY26 against 1,985 in Q2 FY25, while Expansion fell 19% (2,866 against 3,546), so the combined dip from 5,531 to 4,960 is an Expansion volume story, not a New Business one. Across both, the win rate rose from 28.2% to 31.4%, the average deal grew from £9.7K to £10.3K and the cycle shortened, so velocity finished 12.8% up year on year.

Conversion is carrying the year: New Business is adding volume back at a higher win rate while Expansion holds its conversion gains on lighter flow, and that mix is what keeps FY26 ahead of both prior years.

Filters
Deals Closed (Q2 FY26)
4,960▼ 10.3%
Q1 FY24: 6,145Q2 FY24: 5,695Q3 FY24: 6,235Q4 FY24: 5,674Q1 FY25: 6,149Q2 FY25: 5,531Q3 FY25: 6,127Q4 FY25: 5,381Q1 FY26: 5,868Q2 FY26: 4,960
×
Win Rate (Q2 FY26)
31.4%▲ 11.4%
Q1 FY24: 27.8%Q2 FY24: 28.2%Q3 FY24: 26.9%Q4 FY24: 26.7%Q1 FY25: 26.3%Q2 FY25: 28.2%Q3 FY25: 23.5%Q4 FY25: 26.0%Q1 FY26: 30.0%Q2 FY26: 31.4%
×
Avg Amount (Q2 FY26)
£10.3K▲ 6.0%
Q1 FY24: £10.5KQ2 FY24: £9.6KQ3 FY24: £9.9KQ4 FY24: £9.8KQ1 FY25: £9.8KQ2 FY25: £9.7KQ3 FY25: £9.9KQ4 FY25: £10.0KQ1 FY26: £10.6KQ2 FY26: £10.3K
÷
Avg Cycle (Q2 FY26)
18D▼ 6.6%
Q1 FY24: 20DQ2 FY24: 22DQ3 FY24: 19DQ4 FY24: 20DQ1 FY25: 23DQ2 FY25: 19DQ3 FY25: 20DQ4 FY25: 19DQ1 FY26: 19DQ2 FY26: 18D
=
Sales Velocity (Q2 FY26)
£890,491▲ 12.8%
£600K £700K £800K £900K £1000K Q1 Q2 Q3 Q4 Fiscal Quarter Sales velocity (£/day) FY24 FY25 FY26 Q1FY24FY25FY26Velocity£884,262£696,264£969,228Won£17916.6K£15779.9K£18743.8KWin rate27.8%26.3%30.0%ACV£10.5K£9.8K£10.6KCycle20d23d19dDeals614561495868 Q2FY24FY25FY26Velocity£708,034£789,465£890,491Won£15417.9K£15166.4K£15976.3KWin rate28.2%28.2%31.4%ACV£9.6K£9.7K£10.3KCycle22d19d18dDeals569555314960 Q3FY24FY25Velocity£900,126£699,161Won£16690.1K£14326.4KWin rate26.9%23.5%ACV£9.9K£9.9KCycle19d20dDeals62356127 Q4FY24FY25Velocity£747,844£720,177Won£14831.6K£14016.6KWin rate26.7%26.0%ACV£9.8K£10.0KCycle20d19dDeals56745381
*Territory views are computed on the territory’s own book; independently rounded territory counts may not sum exactly to the combined view
*Sales Velocity = won amount ÷ avg cycle (£/day)
*£ values are recorded total contract value (TCV)
Explore more on Ebsta Team Analytics
Data source
5
New Business + Expansion · Revenue per Seller

How is revenue per seller trending over time?

From FY24 To FY26 Q2 | New Business + Expansion Motions | Based on closed deals entered the sales process from Qualification stage, data size: 57,765
Key Takeaway

Combined revenue per seller reached £280,286 in Q2 FY26, 16.4% ahead of Q2 FY25, and FY26 is running ahead of both prior years.

The gain is throughput, not headcount: active sellers eased from 63 in Q2 FY25 to 57 in Q2 FY26, and although deal count is falling, wins per seller rose while the average deal grew from £9.7K to £10.3K, so each seller is closing fewer but larger, better-converting deals.

This is a productivity story, not a capacity one: the smaller team is converting more per head, and holding that conversion level, rather than rebuilding headcount, is what keeps combined output per seller ahead of FY24 and FY25.

Filters
Revenue per Seller Sellers £319.9K £246.6K £317.7K Q1 56 64 59 £257.0K £240.7K £280.3K Q2 60 63 57 £260.8K £238.8K Q3 64 60 £239.2K £222.5K Q4 62 63 FY24 FY25 FY26 Q1FY24FY25FY26Rev/seller£319,940£246,560£317,691Won£17916.6K£15779.9K£18743.8KSellers566459Win rate27.8%26.3%30.0%ACV£10.5K£9.8K£10.6KCycle20d23d19d Q2FY24FY25FY26Rev/seller£256,966£240,737£280,286Won£15417.9K£15166.4K£15976.3KSellers606357Win rate28.2%28.2%31.4%ACV£9.6K£9.7K£10.3KCycle22d19d18d Q3FY24FY25Rev/seller£260,783£238,774Won£16690.1K£14326.4KSellers6460Win rate26.9%23.5%ACV£9.9K£9.9KCycle19d20d Q4FY24FY25Rev/seller£239,220£222,486Won£14831.6K£14016.6KSellers6263Win rate26.7%26.0%ACV£9.8K£10.0KCycle20d19d
*Territory views are computed on the territory’s own book; independently rounded territory counts may not sum exactly to the combined view
*Revenue per Seller = won amount ÷ active sellers (£/seller)
*£ values are recorded total contract value (TCV)
Data source
6
GTM Overview · CRM Data Completeness

How Complete and Accurate Is Our CRM Data?

All 17,511 contact and lead records in Salesforce, as of June 30, 2026.
Key Takeaway

9,342 of 17,511 contacts and leads (53.3%) are missing from the CRM, 5,437 contacts and 3,905 leads, a direct limit on routing and engagement-scoring coverage.

Record completeness
Existing vs. missing · share of all contacts/leads
Missing Leads22.3% Missing Contacts31.0% Existing Contacts46.7% Existing Contacts: 8,169 (46.7%) Missing Contacts: 5,437 (31.0%) Missing Leads: 3,905 (22.3%)
Key Takeaway

42% of records carry no job title, and of the 2,611 missing records that do carry one, 21.6% (564) are key decision-makers, Director, Head, VP, or CxO. Closing the title gap is the first step to buying-group mapping.

Job-title distribution
41.9% have no job title · excluded from the pie
Junior / Support1.8% C-Level / Executive3.7% Senior IC4.1% Director / Head15.0% Manager / Lead30.8% Individual Contributor44.5% Individual Contributor: 4,527 (44.5%) Manager / Lead: 3,135 (30.8%) Director / Head: 1,531 (15.0%) Senior IC: 416 (4.1%) C-Level / Executive: 376 (3.7%) Junior / Support: 188 (1.8%)
*Job titles are captured from e-mail signatures observed on connected mailboxes, not manually entered
Automate adding and updating contacts with Ebsta Company Network
Data source
7
Chapter 02

Win / Loss Analysis

The Win/Loss chapter uncovers the signals hidden in previously closed deals — what separates wins from losses and what top performers do differently. It looks at engagement, slippage, cycle duration, industry efficiency, and multi-threading so that best practice can be replicated across the team.

8
Win / Loss Analysis · Engagement

What Level of Engagement Correlates with Higher Conversion Rates?

From Jul 2025 To Jun 2026 | New Business + Expansion Motions (tab-selected) | Based on closed deals entered the sales process from Qualification stage, data size: 7,848 | New Business: 3,549 · Expansion: 4,299
Win RateAvg Win Rate
Filters
Key Takeaway

Engagement is a strong conversion signal: win rate climbs with relationship score, with New Business deals reaching 90-100 converting at 82%, roughly double the 40% scored average, while deals below 70 win just 13%. The pattern holds on the expansion book and at every deal size.

New Business · Overall
3,549 opportunities · avg win 40%
0% 25% 50% 75% 100% Win Rate Avg Win Rate 40% 1–70 70–80 80–90 90–100 Relationship score (buyer engagement) 1–70: 13% · 1,609 deals 70–80: 41% · 824 deals 80–90: 65% · 239 deals 90–100: 82% · 877 deals
By deal size · TCV (£)
<£10k
91 opps · 82% win · thin sample
0 50 100 1–70 70–80 80–100 1–70: 62% · 16 deals 70–80: 81% · 16 deals 80–100: 88% · 59 deals
£10-25k
482 opps · 52% win
0 50 100 1–70 70–80 80–100 1–70: 19% · 161 deals 70–80: 49% · 131 deals 80–100: 83% · 190 deals
£25-50k
824 opps · 51% win
0 50 100 1–70 70–80 80–100 1–70: 21% · 318 deals 70–80: 53% · 207 deals 80–100: 83% · 299 deals
£50k+
1192 opps · 56% win
0 50 100 1–70 70–80 80–100 1–70: 20% · 473 deals 70–80: 60% · 246 deals 80–100: 88% · 473 deals
*Deals closed in the reporting window that carry no relationship score are excluded from the charts
Find out more about Relationship Intelligence
Data source
9
Win / Loss Analysis · Multi-Threading

How Does Multi-Threading Impact Win Rates?

New Business opportunities from Qualification stage · closed Jul 2025 – Jun 2026 · N = 3,348 opportunities with tracked buying groups
Key Takeaway

Win rate climbs steadily with the size of the engaged buying group, rising 1.6× from 41.5% on narrowly-threaded deals (1 - 3 external stakeholders) to 66.2% once six or more are involved. The step up is consistent (4 - 5 converts at 52.4%), and the 6 + bucket, 924 of 3,348 deals, converts well above the 51.6% overall average. Broad multi-threading is the dominant conversion lever on these accounts.

Win RateAvg Win Rate
Filters
0% 20% 40% 60% 80% Avg Win Rate 51.6% 1 - 3 4 - 5 6 + External stakeholders engaged (relationships count) 1 - 3 stakeholders: 1416 deals, 588 won (41.5%) 4 - 5 stakeholders: 1008 deals, 528 won (52.4%) 6 + stakeholders: 924 deals, 612 won (66.2%)
*Win rate = won ÷ deals, per count of external stakeholders engaged
*Stakeholders count one per Company Network relationship row
*The 6+ bucket spans 6–10; 11+ is the separate top bucket
Data source
10
Win / Loss Analysis · Qualification

Are Highly Qualified Deals Closing More Efficiently?

All Territories · New Business opportunities closed Jul 2025–Jun 2026 · from Qualification stage · n = 5,180 scored
Key Takeaway

Deals scoring 3+ outperform lower-scoring deals by 5.0×, confirming the link between qualification depth and close efficiency.

Win RateAvg Win RateDeal Count
Win rate by Avg MEDDPPICC Score · 5,180 scored opportunities · avg win 26%
Filters
0% 25% 50% 75% 100% 1,710 2,060 970 440 Avg Win Rate 26% <2 ≥2 and <3 ≥3 and <4 ≥4 Avg MEDDPPICC Score <2: 6% ≥2 and <3: 18% ≥3 and <4: 58% ≥4: 74%
Data source
11
Win / Loss Analysis · Qualification

What Are the Average MEDDPPICC Element Scores in Successful Deals?

All Territories · New Business opportunities · scored deals · Won n = 1,520 · Lost n = 3,660
Key Takeaway

Overall: 2.9 AVG MEDDPPICC Score for Won Deals; 2.2 for Lost Deals. Won deals out-score lost on every element, the widest gaps a three-way 0.9-point tie: Paper Process (2.6 vs 1.7), Champion (3.1 vs 2.2) and Competition, qualification depth is the clearest separator of won from lost. US West is the top territory on qualification depth, its won deals average 3.4 and lead the overall book on every element, peaking on Identify Pain (3.7).

Won AverageLost AverageWon Average · US West (Top Territory)
Filters
Overall
Avg MEDDPPICC Score · Won Deals
2.9
Avg MEDDPPICC Score · Lost Deals
2.2
Average element score by outcome (1–4 scale)
1 2 3 4 Metrics EconomicBuyer DecisionCriteria DecisionProcess PaperProcess Partner IdentifyPain Champion Competition Won Metrics: 2.9 Won Economic Buyer: 2.8 Won Decision Criteria: 3.0 Won Decision Process: 2.8 Won Paper Process: 2.6 Won Partner: 2.9 Won Identify Pain: 3.2 Won Champion: 3.1 Won Competition: 3.1 Lost Metrics: 2.3 Lost Economic Buyer: 2.2 Lost Decision Criteria: 2.2 Lost Decision Process: 2.0 Lost Paper Process: 1.7 Lost Partner: 2.3 Lost Identify Pain: 2.7 Lost Champion: 2.2 Lost Competition: 2.2 US West Metrics: 3.4US West Economic Buyer: 3.3US West Decision Criteria: 3.5US West Decision Process: 3.3US West Paper Process: 3.2US West Partner: 3.4US West Identify Pain: 3.7US West Champion: 3.6US West Competition: 3.5
Top Territory · US West
Avg MEDDPPICC Score · Won Deals
3.4
Avg MEDDPPICC Score · Lost Deals
2.6
Data source
12
Win / Loss Analysis · Deal Slippage

Does Deal Slippage Significantly Impact Win Rates?

From Jul 2025 To Jun 2026 | New Business + Expansion Motions (tab-selected) | Based on closed deals entered the sales process from Qualification stage, data size: 22,200 | New Business: 8,400 · Expansion: 13,800
Win RateDeal CountAvg Win Rate
Filters
Key Takeaway

Slippage volume concentrates where it hurts most: of the 4,700 New Business deals that slipped, half sit in the 91-180 and 181+ bands, converting at just 12% and 8% against a 52% baseline for deals that never slip. Expansion follows the same slope at higher altitude, its late bands hold 3,400 of 6,900 slipped deals at 22% and 18% win rates against a 58% no-slip baseline.

The late bands are not a tail, they are the bulk: once a close date has moved past 90 days the deal is statistically closer to a loss than a win on either book, so close-date discipline inside the first quarter of drift is the direct win-rate lever.

New Business
Win Rate Deal Count Avg 19.9% 44% 420 1 - 14 days 38% 510 15 - 30 days 27% 640 31 - 60 days 19% 780 61 - 90 days 12% 1,240 91 - 180 days 8% 1,110 181+ days 1 - 14 daysWin rate: 44%Deals: 420 15 - 30 daysWin rate: 38%Deals: 510 31 - 60 daysWin rate: 27%Deals: 640 61 - 90 daysWin rate: 19%Deals: 780 91 - 180 daysWin rate: 12%Deals: 1,240 181+ daysWin rate: 8%Deals: 1,110
*Deals that never slipped are not charted (New Business 3,700 at a 52% win rate · Expansion 6,900 at 58%)
*Slippage refers to how much the projected close date of a deal is pushed
*For example, if a deal had a close date of April 1st, and that date was later moved to July 1st, the deal is considered to have slipped by 90 days
Data source
13
Win / Loss Analysis · Sales Efficiency

How Does Sales Efficiency Vary by Deal Size?

From Jul 2025 To Jun 2026 | New Business + Expansion Motions (tab-selected) | Based on closed deals entered the sales process from Qualification stage, data size: New Business 6,419 · Expansion 10,350 priced deals | excluded 1,981 New Business · 3,450 Expansion with no recorded price (£0, none won)
Sales EfficiencyDeal Count
Filters
Key Takeaway

Efficiency is a basin, not a ladder: the small bands convert on transactional speed (48% in 12 days at £276 per day) and the £50k+ band carries the ACV (£1,962 per day), but the £10-25k middle dips to £195 per day, the lowest on the chart, on the lowest win rate (30%) over the longest cycle (26 days), even though it holds 2,010 deals, the second-largest band. That mid-band drag reads as execution inefficiency and looser ICP fit rather than price: the ACV is healthy, the conversion is not.

The £25k+ bands still carry 76% of the won value on under a third of the banded deals, so the plays are two: fix qualification and execution in the £10-25k middle, and keep shifting the mix toward the large contracts that pay for the same selling effort.

Sales Efficiency (£) Deal Count £276 2,340 <£10k £195 2,010 £10-25k £851 1,150 £25-50k £1,962 919 £50k+ <£10kSales Efficiency: £276Win rate: 48%Deals: 2,340ACV: £6,900Cycle: 12 daysWon £7.8M · Lost £7.7M£10-25kSales Efficiency: £195Win rate: 30%Deals: 2,010ACV: £16,900Cycle: 26 daysWon £10.2M · Lost £21.9M£25-50kSales Efficiency: £851Win rate: 47%Deals: 1,150ACV: £36,200Cycle: 20 daysWon £19.6M · Lost £20.3M£50k+Sales Efficiency: £1,962Win rate: 50%Deals: 919ACV: £82,400Cycle: 21 daysWon £37.9M · Lost £34.8M
*2,500 deals closed in the reporting window that carry no TCV record are excluded
*£ values are recorded total contract value (TCV)
Data source
14
Win / Loss Analysis · Deal Momentum

What's the Impact of Deal Momentum on Conversion Rates?

From Jul 2025 To Jun 2026 | New Business + Expansion Motions (tab-selected) | Based on closed deals entered the sales process from Qualification stage | New Business: 8,310 · Expansion: 13,745 charted
Win RateAvg Win Rate
Filters
Key Takeaway

Deal age is the deck’s cleanest early signal: deals that close inside 60 days win 67%, conversion collapses to 28% in the next 60, reaches 12% by 120 - 180 days and just 5% beyond 180. The decay holds in every deal-size band, so momentum matters regardless of deal value. Sixty days is the gate: aged deals rarely recover, and an age-based exit rule protects seller capacity across the whole book.

New Business · Overall
8,310 opportunities · avg win 39%
0% 25% 50% 75% 100% Win Rate Avg Win Rate 39% 0–60 60–120 120–180 180+ Deal age (days from pipeline entry to close) 0–60: 67% · 3,750 deals · £35.7M won · £16.2M lost 60–120: 28% · 1,769 deals · £7.0M won · £16.6M lost 120–180: 12% · 1,400 deals · £2.4M won · £16.1M lost 180+: 5% · 1,391 deals · £994K won · £17.3M lost
Same pattern, broken out by deal size · TCV (£)
<£10k
196 opportunities · avg win 80%
0 50 100 0–60 60–120 120–180 180+ 0–60: 91% · 164 deals · £1.0M won · £95K lost 60–120: 38% · 14 deals · £34K won · £57K lost 120–180: 17% · 7 deals · £7K won · £38K lost 180+: 6% · 11 deals · £7K won · £63K lost
£10-25k
1,090 opportunities · avg win 50%
0 50 100 0–60 60–120 120–180 180+ 0–60: 71% · 642 deals · £7.7M won · £2.9M lost 60–120: 30% · 204 deals · £1.0M won · £2.2M lost 120–180: 13% · 138 deals · £304K won · £1.9M lost 180+: 5% · 106 deals · £84K won · £1.6M lost
£25-50k
1,848 opportunities · avg win 48%
0 50 100 0–60 60–120 120–180 180+ 0–60: 75% · 972 deals · £26.4M won · £8.1M lost 60–120: 32% · 352 deals · £4.1M won · £8.0M lost 120–180: 14% · 231 deals · £1.2M won · £6.6M lost 180+: 6% · 293 deals · £652K won · £9.2M lost
£50k+
2,769 opportunities · avg win 50%
0 50 100 0–60 60–120 120–180 180+ 0–60: 80% · 1,453 deals · £95.7M won · £22.1M lost 60–120: 34% · 433 deals · £12.1M won · £21.7M lost 120–180: 15% · 336 deals · £4.1M won · £21.7M lost 180+: 7% · 547 deals · £3.1M won · £38.6M lost
*90 New Business and 55 Expansion deals with negative deal age (backdated close) are excluded
*£ size segments are recorded total contract value (TCV)
Data source
15
Win / Loss Analysis · Deal Cycle

What's the Median Duration to Close a Deal?

Q2–Q4 FY26 (Oct 2025 – Jun 2026) | New Business + Expansion Motions (tab-selected) | Based on closed deals entered the sales process from Qualification stage, data size: 16,581 | New Business: 6,200 · Expansion: 10,381
Won DealsLost Deals
Filters
Key Takeaway

The won cycle is compressing quarter on quarter: the median New Business win closed in 21 days in Q2 FY26, 17 in Q3 and 14 by Q4, and the pattern holds in every size band. The lost cycle barely moves, 176 to 168 days across the same three quarters, and stretches past 200 on the larger bands.

The gap is the exit signal: a win that is coming lands inside three weeks, so a deal aging far beyond its band’s won median is a loss in waiting, and cutting it early returns the seller time it is quietly consuming.

Q2 FY26 · 2,081 deals
Overall (all sizes) all 2,081 deals 21 Days 176 Days <£10k 17 Days 96 Days £10-25k 22 Days 128 Days £25-50k 23 Days 198 Days £50k+ 21 Days 232 Days Overall (all sizes) · Won: 21 days · 645 deals · £9.2M Overall (all sizes) · Lost: 176 days · 1,436 deals · £20.4M <£10k · Won: 17 days · 364 deals · £2.5M <£10k · Lost: 96 days · 394 deals · £2.7M £10-25k · Won: 22 days · 196 deals · £3.3M £10-25k · Lost: 128 days · 459 deals · £7.8M £25-50k · Won: 23 days · 175 deals · £6.3M £25-50k · Lost: 198 days · 197 deals · £7.1M £50k+ · Won: 21 days · 148 deals · £12.2M £50k+ · Lost: 232 days · 148 deals · £12.2M
Q3 FY26 · 1,986 deals
Overall (all sizes) all 1,986 deals 17 Days 181 Days <£10k 14 Days 101 Days £10-25k 18 Days 135 Days £25-50k 19 Days 205 Days £50k+ 17 Days 241 Days Overall (all sizes) · Won: 17 days · 616 deals · £8.7M Overall (all sizes) · Lost: 181 days · 1,370 deals · £19.5M <£10k · Won: 14 days · 337 deals · £2.3M <£10k · Lost: 101 days · 365 deals · £2.5M £10-25k · Won: 18 days · 190 deals · £3.2M £10-25k · Lost: 135 days · 444 deals · £7.5M £25-50k · Won: 19 days · 170 deals · £6.2M £25-50k · Lost: 205 days · 191 deals · £6.9M £50k+ · Won: 17 days · 144 deals · £11.9M £50k+ · Lost: 241 days · 145 deals · £11.9M
Q4 FY26 · 2,133 deals
Overall (all sizes) all 2,133 deals 14 Days 168 Days <£10k 12 Days 88 Days £10-25k 15 Days 121 Days £25-50k 16 Days 189 Days £50k+ 14 Days 215 Days Overall (all sizes) · Won: 14 days · 661 deals · £9.4M Overall (all sizes) · Lost: 168 days · 1,472 deals · £20.9M <£10k · Won: 12 days · 369 deals · £2.5M <£10k · Lost: 88 days · 400 deals · £2.8M £10-25k · Won: 15 days · 200 deals · £3.4M £10-25k · Lost: 121 days · 468 deals · £7.9M £25-50k · Won: 16 days · 181 deals · £6.6M £25-50k · Lost: 189 days · 204 deals · £7.4M £50k+ · Won: 14 days · 156 deals · £12.9M £50k+ · Lost: 215 days · 155 deals · £12.8M
*109 New Business and 67 Expansion deals with negative deal age (backdated close) are excluded
*£ size segments are recorded total contract value (TCV)
Data source
16
Win / Loss Analysis · Sales Efficiency

Are We Optimizing Effort in the Right Channels for Maximum ROI?

From Jul 2025 To Jun 2026 | New Business Motion | Based on closed deals entered the sales process from Qualification stage, data size: 8,206
Key Takeaway
  • Efficiency engine: Partner & Referrals returns £941 per day (60% win rate) and Inbound Web £544, but the two together carry just 914 deals, 11% of the book. Referral and partner sourced deals arrive pre-qualified, so the constraint is supply, not quality, and generating more of them is the clearest way to lift channel returns.
  • Volume engine: Self-Generated (Sales) is the scale channel that still earns a premium, 1,153 deals at £610 per day. Referral - Employee converts at 51% on 1,336 deals but small £11k contracts cap it at £415 per day; with £50k+ deals returning 7x the small-band rate on the deal-size view, the lever is moving these warm referrals upmarket, not adding volume.
  • The drag: Paid Search, Cross-Sell (sister brands) and Outbound & Events absorb 4,621 deals, 56% of all channel volume, yet sit at the bottom of the chart: £78 to £304 per day on the lowest win rates (16-31%) and the longest cycles (20-31 days). More than half the book’s effort flows into its least efficient channels, so tighter qualification here is the biggest lever on the chart.
Sales Efficiency (£)Deal CountDeal Count · drag channels
Filters
Sales Efficiency (£) Deal Count £941 424 Partner &Referrals £610 1,153 Self-Generated(Sales) £544 490 Inbound Web £415 1,336 Referral -Employee £304 1,765 Paid Search £184 1,469 Cross-Sell(sister brands) £78 1,387 Outbound &Events Partner & ReferralsSales Efficiency: £941Win rate: 60%Deals: 424ACV: £20,400Cycle: 13 daysWon £5.2M · Lost £3.2M Self-Generated (Sales)Sales Efficiency: £610Win rate: 38%Deals: 1,153ACV: £20,900Cycle: 13 daysWon £9.2M · Lost £13.7M Inbound WebSales Efficiency: £544Win rate: 37%Deals: 490ACV: £19,100Cycle: 13 daysWon £3.5M · Lost £5.4M Referral - EmployeeSales Efficiency: £415Win rate: 51%Deals: 1,336ACV: £10,600Cycle: 13 daysWon £7.2M · Lost £6.4M Paid SearchSales Efficiency: £304Win rate: 31%Deals: 1,765ACV: £19,600Cycle: 20 daysWon £10.7M · Lost £22.0M Cross-Sell (sister brands)Sales Efficiency: £184Win rate: 26%Deals: 1,469ACV: £18,400Cycle: 26 daysWon £7.0M · Lost £18.4M Outbound & EventsSales Efficiency: £78Win rate: 16%Deals: 1,387ACV: £15,100Cycle: 31 daysWon £3.4M · Lost £16.2M
How channel performance is trending
Rolling four quarters, Jul 2025 to Jun 2026, against the same window one quarter earlier, Apr 2025 to Mar 2026. Each cell reads current (prior) and the direction of travel; a move of less than 5% reads Flat. Rank is by sales efficiency within the window, 1 = best.
Key Takeaway

The efficiency gap between the channel tiers is widening: Partner & Referrals improved to £941 per day from £837 a quarter earlier and Self-Generated (Sales) rose 12%, while the drag channels worsened, Outbound & Events fell from £90 to £78 per day as its cycle stretched. The premium channels are compounding and the drag channels are decaying, which strengthens the case for moving spend now rather than waiting a quarter.

ChannelSales EfficiencyWin RateAvg ACVAvg CycleRank
Partner & Referrals
424 deals closed
£941 (£837) ▲ 12%60% (56%) ▲ 7%£20.4K (£19.8K) Flat13d (14d) ▼ 7%1 (1)
Self-Generated (Sales)
1,153 deals closed
£610 (£543) ▲ 12%38% (35%) ▲ 9%£20.9K (£20.3K) Flat13d (14d) ▼ 7%2 (3)
Inbound Web
490 deals closed
£544 (£555) Flat37% (37%) Flat£19.1K (£18.9K) Flat13d (13d) Flat3 (2)
Referral - Employee
1,336 deals closed
£415 (£423) Flat51% (52%) Flat£10.6K (£10.5K) Flat13d (13d) Flat4 (4)
Paid Search
1,765 deals closed
£304 (£353) ▼ 14%31% (34%) ▼ 9%£19.6K (£20.0K) Flat20d (18d) ▲ 11%5 (5)
Cross-Sell (sister brands)
1,469 deals closed
£184 (£213) ▼ 14%26% (28%) ▼ 7%£18.4K (£18.8K) Flat26d (23d) ▲ 13%6 (6)
Outbound & Events
1,387 deals closed
£78 (£90) ▼ 13%16% (17%) ▼ 6%£15.1K (£15.4K) Flat31d (28d) ▲ 11%7 (7)
*7 channel groups consolidated from 78 raw source values; Other / Unknown (182 deals) not charted
*£ values are recorded total contract value (TCV)
Data source
17
Win / Loss Analysis · Sales Efficiency

How Does Sales Efficiency Vary by Industry?

From Jul 2025 To Jun 2026 | New Business + Expansion Motions (tab-selected) | Based on closed deals entered the sales process from Qualification stage, data size: New Business 7,920 · Expansion 10,324 mapped deals
Sales Efficiency (£)Deal Count
Filters
Key Takeaway
  • Growth engine: Hospitality & Tourism is the most efficient vertical at £940/day, turning deals on a fast 8-day cycle, but it runs on under 2% of pipeline. With Agriculture & Horticulture (£860) and Veterinary (£790), it forms an efficient-but-thin group, each under 200 deals; scaling deal flow into these is the biggest upside on the board. The counts are low, so the reads are early, but the direction is clear.
  • Core engine: Construction & Trades is the core engine and sits near the top on efficiency too: the largest book at 24% of deals returns £605 per day on a healthy 14-day cycle, so the highest-volume vertical already earns a high return. Care (Social/Residential), the second-largest at 1,347 deals, sits lower at £405, so the core is steady, not a drag.
  • The drag: Professional & Business Services and Manufacturing are the clearest drag, together 18% of all deals but only £121 and £98 per day, held down by long cycles of 30 and 41 days, well above the core’s 14. Their deal values sit in the normal range, so the drag is cycle and qualification, not deal size, and the place to tighten before further investment.
£1,000 2,000 £750 1,500 £500 1,000 £250 500 £0 0 Hospitality & Tourism Agriculture & Horticulture Veterinary Facilities, Cleaning & Security Construction & Trades Transport & Storage Childcare / Day Nursery Care (Social/Residential) Sports, Leisure & Entertainment Architecture & Engineering Consumer & Personal Services Retail & Wholesale Information & Communication (IT/Media) Healthcare, Dental & Medical Professional & Business Services Manufacturing Financial & Insurance Hospitality & TourismSales Efficiency: £940Win rate: 46%Deal Count: 120ACV: £15,200Cycle: 8 daysWon £839K · Lost £906K Agriculture & HorticultureSales Efficiency: £860Win rate: 52%Deal Count: 133ACV: £14,900Cycle: 9 daysWon £1.0M · Lost £875K VeterinarySales Efficiency: £790Win rate: 55%Deal Count: 64ACV: £13,800Cycle: 10 daysWon £486K · Lost £366K Facilities, Cleaning & SecuritySales Efficiency: £640Win rate: 37%Deal Count: 466ACV: £18,900Cycle: 11 daysWon £3.3M · Lost £5.1M Construction & TradesSales Efficiency: £605Win rate: 43%Deal Count: 1,772ACV: £19,600Cycle: 14 daysWon £14.9M · Lost £18.2M Transport & StorageSales Efficiency: £510Win rate: 41%Deal Count: 185ACV: £18,900Cycle: 15 daysWon £1.4M · Lost £1.9M Childcare / Day NurserySales Efficiency: £470Win rate: 45%Deal Count: 373ACV: £14,500Cycle: 14 daysWon £2.4M · Lost £2.7M Care (Social/Residential)Sales Efficiency: £405Win rate: 30%Deal Count: 1,347ACV: £19,100Cycle: 14 daysWon £7.7M · Lost £16.6M Sports, Leisure & EntertainmentSales Efficiency: £290Win rate: 33%Deal Count: 227ACV: £18,600Cycle: 21 daysWon £1.4M · Lost £2.6M Architecture & EngineeringSales Efficiency: £268Win rate: 34%Deal Count: 288ACV: £15,900Cycle: 20 daysWon £1.6M · Lost £2.8M Consumer & Personal ServicesSales Efficiency: £205Win rate: 34%Deal Count: 263ACV: £13,300Cycle: 22 daysWon £1.2M · Lost £2.1M Retail & WholesaleSales Efficiency: £196Win rate: 29%Deal Count: 276ACV: £16,900Cycle: 25 daysWon £1.4M · Lost £3.0M Information & Communication (IT/Media)Sales Efficiency: £182Win rate: 27%Deal Count: 305ACV: £16,700Cycle: 25 daysWon £1.4M · Lost £3.4M Healthcare, Dental & MedicalSales Efficiency: £158Win rate: 23%Deal Count: 248ACV: £16,400Cycle: 24 daysWon £935K · Lost £2.9M Professional & Business ServicesSales Efficiency: £121Win rate: 26%Deal Count: 793ACV: £13,900Cycle: 30 daysWon £2.9M · Lost £7.5M ManufacturingSales Efficiency: £98Win rate: 27%Deal Count: 563ACV: £15,000Cycle: 41 daysWon £2.3M · Lost £5.7M Financial & InsuranceSales Efficiency: £74Win rate: 28%Deal Count: 73ACV: £15,900Cycle: 43 daysWon £325K · Lost £769K
How industry performance is trending
Rolling four quarters, Jul 2025 to Jun 2026, against the same window one quarter earlier, Apr 2025 to Mar 2026. Each cell reads current (prior) and the direction of travel; a move of less than 5% reads Flat. Rank is by sales efficiency within the window, 1 = best.
Key Takeaway

The vertical mix is polarising quarter on quarter: the growth verticals improved on efficiency while the tail worsened, so the ranking is not noise, it is a trend. Point marketing at the verticals climbing the table while their cycles are still shortening, and re-qualify the tail before committing more seller time to it.

IndustrySales EfficiencyWin RateAvg ACVAvg CycleRank
Hospitality & Tourism
120 deals closed
£940 (£837) ▲ 12%46% (43%) ▲ 7%£15.2K (£14.7K) Flat8d (8d) Flat1 (1)
Agriculture & Horticulture
133 deals closed
£860 (£765) ▲ 12%52% (48%) ▲ 8%£14.9K (£14.5K) Flat9d (10d) ▼ 10%2 (2)
Veterinary
64 deals closed
£790 (£703) ▲ 12%55% (51%) ▲ 8%£13.8K (£13.4K) Flat10d (11d) ▼ 9%3 (3)
Facilities, Cleaning & Security
466 deals closed
£640 (£570) ▲ 12%37% (34%) ▲ 9%£18.9K (£18.3K) Flat11d (12d) ▼ 8%4 (4)
Construction & Trades
1,772 deals closed
£605 (£538) ▲ 12%43% (40%) ▲ 8%£19.6K (£19.0K) Flat14d (15d) ▼ 7%5 (5)
Transport & Storage
185 deals closed
£510 (£520) Flat41% (41%) Flat£18.9K (£18.7K) Flat15d (15d) Flat6 (6)
Childcare / Day Nursery
373 deals closed
£470 (£479) Flat45% (45%) Flat£14.5K (£14.4K) Flat14d (14d) Flat7 (7)
Care (Social/Residential)
1,347 deals closed
£405 (£413) Flat30% (30%) Flat£19.1K (£18.9K) Flat14d (14d) Flat8 (8)
Sports, Leisure & Entertainment
227 deals closed
£290 (£296) Flat33% (33%) Flat£18.6K (£18.4K) Flat21d (21d) Flat9 (9)
Architecture & Engineering
288 deals closed
£268 (£273) Flat34% (34%) Flat£15.9K (£15.7K) Flat20d (20d) Flat10 (10)
Consumer & Personal Services
263 deals closed
£205 (£209) Flat34% (34%) Flat£13.3K (£13.2K) Flat22d (22d) Flat11 (13)
Retail & Wholesale
276 deals closed
£196 (£227) ▼ 14%29% (32%) ▼ 9%£16.9K (£17.2K) Flat25d (22d) ▲ 14%12 (11)
Information & Communication (IT/Media)
305 deals closed
£182 (£211) ▼ 14%27% (29%) ▼ 7%£16.7K (£17.0K) Flat25d (22d) ▲ 14%13 (12)
Healthcare, Dental & Medical
248 deals closed
£158 (£183) ▼ 14%23% (25%) ▼ 8%£16.4K (£16.7K) Flat24d (22d) ▲ 9%14 (14)
Professional & Business Services
793 deals closed
£121 (£140) ▼ 14%26% (28%) ▼ 7%£13.9K (£14.2K) Flat30d (27d) ▲ 11%15 (15)
Manufacturing
563 deals closed
£98 (£114) ▼ 14%27% (29%) ▼ 7%£15.0K (£15.3K) Flat41d (37d) ▲ 11%16 (16)
Financial & Insurance
73 deals closed
£74 (£86) ▼ 14%28% (31%) ▼ 10%£15.9K (£16.2K) Flat43d (39d) ▲ 10%17 (17)
*22 industry groups mapped from 92 raw values (mapping in the Appendix)
*£ values are recorded total contract value (TCV)
Data source
18
Win / Loss Analysis · Sales Efficiency

How Does Sales Efficiency Vary Across Different ICP Attributes?

All Territories · New Business opportunities closed Jul 2025–Jun 2026 · from Qualification stage
Employee Size

Sales efficiency rises with employee size: 5,001+ accounts reach £364, 3.7× the smallest band. The team sells best into large enterprises.

Business Model

B2B accounts are more efficient (£324 vs £217), with a 59% higher average deal size at a similar win rate and cycle.

Market Focus

Enterprise-focused accounts are 2.2× more efficient than small-business (£361 vs £167), driven by the highest ACV and win rate.

Sales Efficiency (£)Deal Count
Filters
Employee Size
Sales Efficiency Deal Count £99 521 1–200 £213 437 201–500 £210 342 501–1,000 £312 779 1,001–5,000 £364 1,409 5,001+
Business Model
£324 2,268 B2B £217 1,195 B2C
Market Focus
£167 117 Small £220 474 Mid-market £361 1,702 Enterprise £217 1,182 Consumers
*Sales Efficiency = Win Rate × Avg Deal Value ÷ Sales Cycle
Data source
19
Win / Loss Analysis · Personas

Who Are the Typical Personas Involved in Won Deals?

Distinct won opportunities by persona involved · closed-won, Jul 2025 – Jun 2026 · engagements on won deals: New Business 861 · Expansion 1,339 (tab-selected, top 7 functions)
Filters
Key Takeaway

Won deals are led by IT / Systems / Data / Digital (197 engagements, 23%), Legal / Contracts / Compliance / Risk (149, 17%) and Operations / Service (143, 17%), together 57% of winning persona engagements across the seven core functions. The breadth confirms multi-stakeholder alignment on most won deals: the typical winning buying group spans four or more of these functions.

861 engagements IT / Systems / Data / Digital 197 (23%) Legal / Contracts / Compliance / Risk 149 (17%) Operations / Service / Business Support 143 (17%) Sales / Commercial / CS 114 (13%) Finance 92 (11%) Executive / Leadership 83 (10%) HR / People 83 (10%) IT / Systems / Data / Digital: 197 (23%) Legal / Contracts / Compliance / Risk: 149 (17%) Operations / Service / Business Support: 143 (17%) Sales / Commercial / CS: 114 (13%) Finance: 92 (11%) Executive / Leadership: 83 (10%) HR / People: 83 (10%)
Enrich company and contacts information with Copy.ai
Data source
20
Win / Loss Analysis · Personas

Which Personas Have the Most Impact on Win Rate?

New Business + Expansion Motions (tab-selected) · from Qualification stage · closed Jul 2025 – Jun 2026
Filters
Key Takeaway

Strategic personas carry the strongest lift: deals engaging Product / Strategy (78%), Business / Analytics (69%) or Consulting (66%) win far above the 43% average. The loss side is just as clear: deals engaging only IT / Systems / Data (31%, 456 deals) or Marketing / Comms (28%) sit well below average; when a deal is lost, the buying group typically never widened beyond these first technical contacts. Coaching sellers to pull a strategic or executive persona into the group is the highest-leverage play on this chart.

0% 20% 40% 60% 80% 100% Overall avg 43% 78% 35 deals Product / Strategy 69% 63 deals Business / Analytics 66% 37 deals Consulting / Prof. Services 62% 104 deals Projects / PMO / Change 58% 144 deals Executive / Leadership 55% 207 deals Sales / Commercial / CS 54% 151 deals HR / People 52% 112 deals Procurement / Supply Chain 44% 306 deals Legal / Compliance / Risk 41% 192 deals Finance 31% 456 deals IT / Systems / Data 28% 182 deals Marketing / Comms Product / Strategy: 78% win rate · 27 won of 35 deals Business / Analytics: 69% win rate · 43 won of 63 deals Consulting / Prof. Services: 66% win rate · 24 won of 37 deals Projects / PMO / Change: 62% win rate · 64 won of 104 deals Executive / Leadership: 58% win rate · 84 won of 144 deals Sales / Commercial / CS: 55% win rate · 114 won of 207 deals HR / People: 54% win rate · 82 won of 151 deals Procurement / Supply Chain: 52% win rate · 58 won of 112 deals Legal / Compliance / Risk: 44% win rate · 135 won of 306 deals Finance: 41% win rate · 79 won of 192 deals IT / Systems / Data: 31% win rate · 141 won of 456 deals Marketing / Comms: 28% win rate · 51 won of 182 deals
*Win rate = distinct won ÷ distinct deals where the persona appears in the buying group
*Bar length beyond the dashed line = lift over the 43% average
*n < 15 — directional
Data source
21
Chapter 03

Pipeline Health

The Pipeline Health chapter examines what is impacting current pipeline — coverage against target, stage maturity, and qualification rigor — and surfaces the deal-level risks most likely to move the forecast, from low engagement to stalled progress and slippage.

22
Pipeline Health · MEDDPPICC Adoption

How Effectively Are We Applying the MEDDPPICC Methodology?

All Territories · New Business opportunities past Qualification stage · N=438 open deals · as of June 30, 2026
Key Takeaway

Only 57% of open deals past Qualification carry any MEDDPPICC score and 51% a written note, so nearly half the pipeline is advancing without documented qualification. Adoption is thinnest on Partner (50% scored), the element to coach first.

Filters
25% 50% 75% 100% Metrics Economic Buyer Decision Criteria Decision Process Paper Process Partner Identify Pain Champion Competition Metrics · Score: 62% Economic Buyer · Score: 58% Decision Criteria · Score: 64% Decision Process · Score: 57% Paper Process · Score: 53% Partner · Score: 50% Identify Pain · Score: 68% Champion · Score: 61% Competition · Score: 59% Metrics · Note: 55% Economic Buyer · Note: 52% Decision Criteria · Note: 58% Decision Process · Note: 50% Paper Process · Note: 47% Partner · Note: 44% Identify Pain · Note: 62% Champion · Note: 55% Competition · Note: 52%
% Deals with MEDDPPICC Score% Deals with MEDDPPICC Note
Deals with MEDDPPICC Score
59%
Deals with MEDDPPICC Note
53%

Deals Missing MEDDPPICC This Quarter

Showing 188 deals · £100k+ 67 · £50-100k 44 · £25-50k 23 · <£25k 54
TeamSellerOpportunity NameContract value (TCV)MissingClosing DateCurrent Stage
EMEASeller 31Account 42£200KScore + NoteSep 28, 2026Qualification
USSeller 39Account 78£112KScore + NoteSep 28, 2026Qualification
USSeller 33Account 93£122KScore + NoteSep 20, 2026Qualification
LATAMSeller 41Account 67£210KScore + NoteSep 28, 2026Discovery
LATAMSeller 28Account 95£136KScore + NoteSep 22, 2026Discovery
DACHSeller 41Account 108£163KScore + NoteSep 26, 2026Discovery
USSeller 33Account 168£156KScore + NoteSep 28, 2026Discovery
USSeller 36Account 28£182KScore + NoteAug 16, 2026Solution Validation
EMEASeller 27Account 61£147KScore + NoteJul 8, 2026Solution Validation
ASIASeller 44Account 70£144KScore + NoteJul 6, 2026Solution Validation
ASIASeller 27Account 73£210KScore + NoteAug 11, 2026Solution Validation
EMEASeller 45Account 92£115KScore + NoteAug 12, 2026Solution Validation
USSeller 29Account 162£136KScore + NoteAug 16, 2026Solution Validation
USSeller 30Account 29£111KScore + NoteSep 28, 2026Proposal
LATAMSeller 30Account 34£163KScore + NoteJul 2, 2026Proposal
ASIASeller 29Account 46£137KScore + NoteJul 9, 2026Proposal
USSeller 41Account 59£170KScore + NoteAug 13, 2026Proposal
DACHSeller 45Account 74£148KScore + NoteSep 20, 2026Proposal
USSeller 36Account 97£135KScore + NoteAug 17, 2026Proposal
DACHSeller 35Account 104£128KScore + NoteJul 4, 2026Proposal
USSeller 31Account 107£199KScore + NoteSep 27, 2026Proposal
USSeller 41Account 109£119KScore + NoteJul 7, 2026Proposal
USSeller 46Account 133£109KScore + NoteSep 21, 2026Proposal
USSeller 30Account 151£194KScore + NoteSep 26, 2026Proposal
USSeller 27Account 177£164KScore + NoteJul 4, 2026Proposal
LATAMSeller 32Account 180£145KScore + NoteSep 19, 2026Proposal
EMEASeller 39Account 51£145KScore + NoteAug 10, 2026Negotiation
ASIASeller 33Account 90£142KScore + NoteAug 15, 2026Negotiation
EMEASeller 38Account 148£202KScore + NoteJul 6, 2026Negotiation
DACHSeller 35Account 159£103KScore + NoteJul 7, 2026Negotiation
EMEASeller 38Account 187£145KScore + NoteAug 11, 2026Negotiation
ASIASeller 32Account 98£129KScoreAug 15, 2026Qualification
EMEASeller 36Account 119£159KScoreJul 3, 2026Qualification
USSeller 44Account 149£167KScoreSep 24, 2026Qualification
USSeller 36Account 7£168KScoreSep 20, 2026Discovery
EMEASeller 27Account 64£137KScoreSep 28, 2026Discovery
EMEASeller 35Account 96£154KScoreJul 7, 2026Discovery
USSeller 36Account 113£117KScoreAug 11, 2026Discovery
EMEASeller 31Account 131£195KScoreJul 1, 2026Discovery
LATAMSeller 32Account 134£115KScoreAug 12, 2026Discovery
DACHSeller 38Account 153£167KScoreJul 1, 2026Discovery
USSeller 47Account 141£160KScoreJul 3, 2026Solution Validation
ASIASeller 28Account 4£128KScoreSep 22, 2026Proposal
USSeller 27Account 23£202KScoreJul 2, 2026Proposal
USSeller 35Account 48£190KScoreSep 21, 2026Proposal
ASIASeller 46Account 82£195KScoreSep 23, 2026Proposal
EMEASeller 36Account 88£100KScoreJul 9, 2026Proposal
USSeller 33Account 10£102KScoreAug 11, 2026Negotiation
EMEASeller 46Account 68£103KScoreSep 22, 2026Negotiation
LATAMSeller 33Account 145£164KScoreSep 27, 2026Negotiation
USSeller 45Account 172£105KScoreAug 15, 2026Negotiation
USSeller 30Account 32£201KNoteSep 28, 2026Qualification
LATAMSeller 46Account 99£105KNoteSep 20, 2026Qualification
ASIASeller 39Account 57£130KNoteAug 13, 2026Discovery
EMEASeller 39Account 85£157KNoteSep 20, 2026Discovery
USSeller 28Account 49£133KNoteJul 8, 2026Solution Validation
ASIASeller 45Account 55£152KNoteAug 10, 2026Solution Validation
USSeller 39Account 94£120KNoteAug 15, 2026Solution Validation
USSeller 47Account 152£207KNoteJul 7, 2026Solution Validation
ASIASeller 39Account 170£183KNoteAug 14, 2026Solution Validation
EMEASeller 45Account 60£199KNoteAug 10, 2026Proposal
EMEASeller 46Account 142£179KNoteJul 4, 2026Proposal
DACHSeller 35Account 144£114KNoteAug 13, 2026Proposal
USSeller 35Account 154£189KNoteSep 26, 2026Proposal
EMEASeller 39Account 161£139KNoteJul 8, 2026Proposal
EMEASeller 47Account 36£185KNoteSep 27, 2026Negotiation
USSeller 33Account 80£141KNoteAug 13, 2026Negotiation
USSeller 39Account 1£97KScore + NoteJul 2, 2026Qualification
USSeller 33Account 77£57KScore + NoteJul 10, 2026Qualification
USSeller 36Account 31£60KScore + NoteJul 4, 2026Discovery
USSeller 46Account 44£68KScore + NoteJul 2, 2026Discovery
USSeller 31Account 111£66KScore + NoteSep 27, 2026Discovery
DACHSeller 33Account 169£78KScore + NoteSep 28, 2026Discovery
USSeller 30Account 2£51KScore + NoteAug 16, 2026Solution Validation
LATAMSeller 28Account 25£61KScore + NoteAug 16, 2026Solution Validation
LATAMSeller 41Account 83£59KScore + NoteJul 1, 2026Solution Validation
USSeller 39Account 18£83KScore + NoteAug 12, 2026Proposal
ASIASeller 41Account 65£93KScore + NoteJul 4, 2026Proposal
USSeller 46Account 118£71KScore + NoteSep 28, 2026Proposal
ASIASeller 38Account 125£55KScore + NoteAug 17, 2026Proposal
USSeller 47Account 132£76KScore + NoteAug 13, 2026Proposal
ASIASeller 36Account 140£76KScore + NoteAug 15, 2026Proposal
ASIASeller 27Account 166£51KScore + NoteJul 7, 2026Proposal
USSeller 46Account 186£75KScore + NoteJul 5, 2026Proposal
EMEASeller 28Account 14£59KScore + NoteAug 13, 2026Negotiation
EMEASeller 28Account 27£59KScore + NoteSep 24, 2026Negotiation
USSeller 30Account 101£69KScore + NoteJul 1, 2026Negotiation
EMEASeller 32Account 156£58KScore + NoteJul 6, 2026Negotiation
USSeller 27Account 158£81KScore + NoteSep 20, 2026Negotiation
DACHSeller 31Account 157£68KScoreSep 23, 2026Qualification
DACHSeller 47Account 30£77KScoreSep 23, 2026Discovery
EMEASeller 47Account 37£92KScoreSep 26, 2026Discovery
ASIASeller 39Account 47£69KScoreSep 28, 2026Discovery
DACHSeller 41Account 17£79KScoreJul 6, 2026Proposal
EMEASeller 45Account 81£61KScoreJul 10, 2026Proposal
USSeller 35Account 110£59KScoreJul 5, 2026Proposal
EMEASeller 31Account 122£83KScoreAug 17, 2026Proposal
EMEASeller 33Account 21£63KScoreJul 9, 2026Negotiation
USSeller 27Account 175£77KScoreSep 19, 2026Negotiation
USSeller 35Account 3£81KNoteSep 24, 2026Qualification
EMEASeller 32Account 40£99KNoteJul 4, 2026Discovery
ASIASeller 27Account 50£69KNoteSep 26, 2026Discovery
ASIASeller 35Account 63£70KNoteAug 13, 2026Discovery
USSeller 29Account 123£80KNoteJul 5, 2026Discovery
LATAMSeller 39Account 139£64KNoteSep 21, 2026Discovery
USSeller 30Account 20£93KNoteJul 2, 2026Proposal
USSeller 39Account 171£85KNoteSep 28, 2026Proposal
EMEASeller 45Account 5£91KNoteAug 17, 2026Negotiation
LATAMSeller 28Account 12£96KNoteJul 7, 2026Negotiation
ASIASeller 30Account 165£97KNoteJul 2, 2026Negotiation
DACHSeller 47Account 178£86KNoteAug 13, 2026Negotiation
DACHSeller 38Account 146£26KScore + NoteJul 4, 2026Qualification
DACHSeller 32Account 54£30KScore + NoteSep 27, 2026Discovery
USSeller 33Account 147£31KScore + NoteJul 8, 2026Discovery
USSeller 31Account 188£25KScore + NoteSep 28, 2026Discovery
DACHSeller 38Account 112£35KScore + NoteSep 25, 2026Solution Validation
DACHSeller 33Account 33£30KScore + NoteSep 21, 2026Proposal
DACHSeller 33Account 38£42KScore + NoteAug 14, 2026Proposal
EMEASeller 33Account 91£47KScore + NoteJul 7, 2026Proposal
EMEASeller 47Account 116£30KScore + NoteJul 8, 2026Proposal
USSeller 30Account 128£47KScore + NoteAug 13, 2026Proposal
LATAMSeller 30Account 129£46KScore + NoteSep 25, 2026Proposal
EMEASeller 30Account 137£36KScore + NoteSep 24, 2026Proposal
USSeller 36Account 124£33KScoreAug 17, 2026Discovery
USSeller 28Account 69£28KScoreJul 5, 2026Proposal
USSeller 31Account 106£28KScoreAug 11, 2026Proposal
LATAMSeller 28Account 45£37KScoreJul 9, 2026Negotiation
USSeller 38Account 127£25KScoreAug 12, 2026Negotiation
LATAMSeller 28Account 71£43KNoteAug 15, 2026Qualification
USSeller 35Account 160£45KNoteSep 25, 2026Discovery
DACHSeller 47Account 176£44KNoteJul 5, 2026Solution Validation
EMEASeller 29Account 121£37KNoteSep 28, 2026Proposal
EMEASeller 30Account 182£36KNoteSep 20, 2026Proposal
USSeller 33Account 126£40KNoteSep 28, 2026Negotiation
USSeller 47Account 6£9KScore + NoteJul 1, 2026Qualification
USSeller 29Account 138£8KScore + NoteAug 10, 2026Qualification
USSeller 41Account 185£9KScore + NoteSep 26, 2026Qualification
DACHSeller 28Account 24£15KScore + NoteJul 7, 2026Discovery
USSeller 46Account 79£22KScore + NoteAug 10, 2026Discovery
USSeller 33Account 102£11KScore + NoteJul 2, 2026Discovery
USSeller 41Account 103£8KScore + NoteJul 3, 2026Discovery
EMEASeller 39Account 173£10KScore + NoteAug 15, 2026Discovery
EMEASeller 44Account 174£12KScore + NoteSep 20, 2026Discovery
EMEASeller 30Account 15£8KScore + NoteJul 8, 2026Solution Validation
USSeller 47Account 16£15KScore + NoteAug 19, 2026Solution Validation
ASIASeller 27Account 22£8KScore + NoteJul 4, 2026Solution Validation
DACHSeller 36Account 58£18KScore + NoteAug 18, 2026Solution Validation
DACHSeller 41Account 62£11KScore + NoteJul 9, 2026Solution Validation
LATAMSeller 35Account 130£10KScore + NoteSep 27, 2026Solution Validation
DACHSeller 41Account 135£19KScore + NoteSep 26, 2026Solution Validation
USSeller 27Account 150£12KScore + NoteSep 28, 2026Solution Validation
USSeller 38Account 163£8KScore + NoteJul 8, 2026Solution Validation
USSeller 27Account 9£8KScore + NoteJul 2, 2026Proposal
LATAMSeller 27Account 11£21KScore + NoteSep 21, 2026Proposal
USSeller 32Account 39£8KScore + NoteSep 27, 2026Proposal
USSeller 46Account 41£13KScore + NoteJul 7, 2026Proposal
DACHSeller 29Account 53£17KScore + NoteSep 24, 2026Proposal
EMEASeller 27Account 66£9KScore + NoteAug 11, 2026Proposal
USSeller 32Account 89£24KScore + NoteSep 27, 2026Proposal
LATAMSeller 44Account 100£8KScore + NoteAug 11, 2026Proposal
USSeller 33Account 13£12KScore + NoteAug 16, 2026Negotiation
USSeller 29Account 52£15KScore + NoteSep 25, 2026Negotiation
USSeller 36Account 72£11KScore + NoteJul 1, 2026Negotiation
USSeller 27Account 76£12KScore + NoteAug 17, 2026Negotiation
USSeller 30Account 164£20KScore + NoteJul 6, 2026Negotiation
EMEASeller 36Account 86£8KScoreJul 1, 2026Qualification
DACHSeller 35Account 87£17KScoreSep 25, 2026Qualification
USSeller 36Account 105£8KScoreSep 20, 2026Qualification
USSeller 27Account 19£9KScoreAug 14, 2026Discovery
ASIASeller 35Account 35£8KScoreJul 4, 2026Discovery
USSeller 36Account 143£15KScoreSep 25, 2026Discovery
DACHSeller 44Account 114£18KScoreSep 23, 2026Solution Validation
DACHSeller 31Account 136£22KScoreJul 3, 2026Solution Validation
EMEASeller 47Account 167£10KScoreAug 17, 2026Solution Validation
EMEASeller 38Account 179£8KScoreAug 10, 2026Solution Validation
EMEASeller 38Account 181£8KScoreAug 16, 2026Solution Validation
EMEASeller 31Account 43£18KScoreSep 24, 2026Proposal
LATAMSeller 41Account 26£8KScoreAug 10, 2026Negotiation
USSeller 33Account 56£8KScoreAug 12, 2026Negotiation
DACHSeller 45Account 84£14KScoreSep 28, 2026Negotiation
DACHSeller 29Account 183£17KNoteSep 23, 2026Qualification
USSeller 35Account 8£13KNoteJul 10, 2026Discovery
USSeller 41Account 117£8KNoteAug 11, 2026Discovery
USSeller 44Account 120£14KNoteSep 23, 2026Discovery
EMEASeller 38Account 115£13KNoteAug 14, 2026Solution Validation
EMEASeller 32Account 75£19KNoteAug 15, 2026Proposal
USSeller 31Account 155£20KNoteAug 17, 2026Proposal
ASIASeller 32Account 184£8KNoteAug 15, 2026Proposal
*Documented = the MEDDPPICC element carries a rep note (Note) or a qualification score (Score)
*The score scale itself is not measured
*Deals past Qualification only
View MEDDPPICC score and note per deal on Ebsta Pipeline Insights
Data source
23
Pipeline Health · Qualification Risk

What Deals Are at Risk Due to Low Qualification This Quarter?

As of June 30, 2026 | New Business Motion | Based on open deals entered the sales process from Qualification stage and closing in Jul 2026 – Sep 2026, data size: 716
Key Takeaway

284 of 716 open New Business deals (39.7%) carry no MEDDPPICC score at all or score under 2, and the gap is worst where it matters most: 132 deals have nothing recorded, concentrated in Qualification and Discovery where the qualification work should be happening.

On the closed book, deals scoring 3+ close 5.0× more efficiently, so an unscored deal in the committed quarter is an unvalidated forecast line. Score them or stage-gate them out before the quarter closes.

Filters
No MEDDPPICCUnder 22-33-44+
0 62 125 188 250 Open Deals 108 Qualification 152 Discovery 112 Solution Validation 224 Proposal 120 Negotiation Qualification · 4+: 6 (6%) Qualification · 3-4: 14 (13%) Qualification · 2-3: 24 (22%) Qualification · Under 2: 30 (28%) Qualification · No MEDDPPICC: 34 (31%) Discovery · 4+: 12 (8%) Discovery · 3-4: 24 (16%) Discovery · 2-3: 38 (25%) Discovery · Under 2: 40 (26%) Discovery · No MEDDPPICC: 38 (25%) Solution Validation · 4+: 14 (12%) Solution Validation · 3-4: 24 (21%) Solution Validation · 2-3: 30 (27%) Solution Validation · Under 2: 24 (21%) Solution Validation · No MEDDPPICC: 20 (18%) Proposal · 4+: 32 (14%) Proposal · 3-4: 58 (26%) Proposal · 2-3: 62 (28%) Proposal · Under 2: 42 (19%) Proposal · No MEDDPPICC: 30 (13%) Negotiation · 4+: 26 (22%) Negotiation · 3-4: 38 (32%) Negotiation · 2-3: 30 (25%) Negotiation · Under 2: 16 (13%) Negotiation · No MEDDPPICC: 10 (8%)

Deals In Risk This Quarter

Showing 284 deals · £100k+ 88 · £50-100k 54 · £25-50k 52 · <£25k 90
TeamSellerOpportunity NameContract value (TCV)MEDDPPICC ScoreClosing DateCurrent Stage
USSeller 33Account 33£106KNoneSep 28, 2026Qualification
USSeller 28Account 244£159KNoneJul 9, 2026Qualification
USSeller 47Account 256£147KNoneSep 20, 2026Qualification
ASIASeller 30Account 284£176KNoneAug 14, 2026Qualification
USSeller 45Account 4£134KNoneJul 9, 2026Discovery
USSeller 28Account 60£118KNoneJul 5, 2026Discovery
USSeller 27Account 103£190KNoneSep 28, 2026Discovery
EMEASeller 39Account 137£142KNoneSep 21, 2026Discovery
DACHSeller 32Account 149£112KNoneJul 9, 2026Discovery
USSeller 45Account 178£132KNoneJul 9, 2026Discovery
DACHSeller 45Account 198£156KNoneJul 7, 2026Discovery
USSeller 38Account 205£134KNoneSep 27, 2026Discovery
DACHSeller 38Account 220£130KNoneSep 23, 2026Discovery
USSeller 36Account 230£131KNoneSep 23, 2026Discovery
ASIASeller 46Account 235£111KNoneAug 18, 2026Discovery
DACHSeller 35Account 44£142KNoneJul 2, 2026Solution Validation
ASIASeller 31Account 64£126KNoneJul 10, 2026Solution Validation
USSeller 30Account 78£110KNoneAug 18, 2026Solution Validation
USSeller 30Account 85£160KNoneJul 8, 2026Solution Validation
LATAMSeller 38Account 90£107KNoneSep 27, 2026Solution Validation
ASIASeller 31Account 117£158KNoneJul 1, 2026Solution Validation
USSeller 27Account 130£197KNoneAug 18, 2026Solution Validation
USSeller 33Account 186£198KNoneSep 20, 2026Solution Validation
USSeller 33Account 189£141KNoneSep 21, 2026Solution Validation
EMEASeller 29Account 2£117KNoneJul 1, 2026Proposal
USSeller 47Account 36£184KNoneJul 9, 2026Proposal
USSeller 28Account 66£115KNoneJul 3, 2026Proposal
EMEASeller 28Account 132£116KNoneJul 10, 2026Proposal
USSeller 31Account 153£150KNoneSep 27, 2026Proposal
EMEASeller 44Account 156£147KNoneAug 19, 2026Proposal
ASIASeller 41Account 171£147KNoneSep 24, 2026Proposal
USSeller 45Account 187£135KNoneAug 17, 2026Proposal
USSeller 32Account 191£150KNoneJul 3, 2026Proposal
USSeller 41Account 193£102KNoneSep 27, 2026Proposal
USSeller 41Account 200£104KNoneSep 27, 2026Proposal
USSeller 35Account 208£128KNoneAug 12, 2026Proposal
USSeller 30Account 222£112KNoneAug 18, 2026Proposal
USSeller 28Account 239£108KNoneJul 6, 2026Proposal
USSeller 28Account 17£133KNoneJul 8, 2026Negotiation
ASIASeller 27Account 183£179KNoneAug 11, 2026Negotiation
ASIASeller 45Account 263£131KNoneJul 2, 2026Negotiation
ASIASeller 32Account 269£122KNoneSep 27, 2026Negotiation
DACHSeller 35Account 248£187K1.1Jul 1, 2026Proposal
EMEASeller 38Account 22£157K1.2Aug 16, 2026Qualification
USSeller 47Account 260£141K1.2Aug 13, 2026Qualification
USSeller 45Account 16£180K1.2Jul 2, 2026Discovery
USSeller 31Account 107£204K1.2Jul 5, 2026Discovery
USSeller 38Account 123£118K1.2Aug 15, 2026Discovery
USSeller 31Account 252£133K1.2Sep 28, 2026Discovery
USSeller 33Account 174£163K1.3Aug 12, 2026Qualification
EMEASeller 46Account 176£147K1.3Sep 27, 2026Solution Validation
ASIASeller 33Account 211£148K1.3Aug 18, 2026Proposal
DACHSeller 44Account 233£182K1.3Jul 9, 2026Proposal
EMEASeller 46Account 146£169K1.3Jul 5, 2026Negotiation
EMEASeller 35Account 229£150K1.3Aug 14, 2026Negotiation
ASIASeller 32Account 21£133K1.4Aug 18, 2026Discovery
USSeller 45Account 62£140K1.4Aug 16, 2026Discovery
USSeller 28Account 82£169K1.4Aug 11, 2026Solution Validation
DACHSeller 45Account 122£187K1.4Aug 17, 2026Solution Validation
USSeller 32Account 50£153K1.4Aug 10, 2026Proposal
USSeller 30Account 46£100K1.5Jul 9, 2026Qualification
USSeller 33Account 53£189K1.5Aug 15, 2026Discovery
ASIASeller 29Account 177£200K1.5Aug 17, 2026Discovery
DACHSeller 30Account 236£165K1.5Jul 9, 2026Discovery
LATAMSeller 41Account 105£188K1.5Jul 8, 2026Proposal
USSeller 36Account 206£112K1.6Sep 20, 2026Qualification
LATAMSeller 41Account 241£176K1.6Sep 27, 2026Qualification
USSeller 45Account 181£122K1.6Jul 8, 2026Discovery
USSeller 44Account 272£151K1.6Jul 5, 2026Discovery
USSeller 27Account 148£170K1.6Jul 3, 2026Proposal
ASIASeller 36Account 268£125K1.6Jul 10, 2026Proposal
LATAMSeller 29Account 135£164K1.7Aug 16, 2026Qualification
USSeller 39Account 102£123K1.7Sep 24, 2026Discovery
USSeller 28Account 221£144K1.7Sep 26, 2026Discovery
ASIASeller 29Account 255£140K1.7Sep 26, 2026Discovery
LATAMSeller 36Account 71£171K1.7Jul 5, 2026Solution Validation
USSeller 38Account 24£139K1.7Jul 7, 2026Proposal
USSeller 36Account 195£142K1.7Sep 20, 2026Proposal
USSeller 28Account 246£204K1.7Sep 24, 2026Negotiation
EMEASeller 36Account 73£148K1.8Sep 27, 2026Discovery
EMEASeller 30Account 242£206K1.8Jul 7, 2026Solution Validation
USSeller 38Account 197£109K1.8Aug 14, 2026Proposal
USSeller 39Account 213£122K1.8Aug 13, 2026Proposal
USSeller 39Account 185£111K1.8Jul 4, 2026Negotiation
DACHSeller 29Account 30£139K1.9Jul 2, 2026Qualification
DACHSeller 41Account 74£111K1.9Aug 10, 2026Discovery
EMEASeller 36Account 175£104K1.9Jul 4, 2026Discovery
ASIASeller 46Account 89£174K1.9Jul 6, 2026Solution Validation
USSeller 29Account 29£67KNoneAug 12, 2026Qualification
LATAMSeller 33Account 56£67KNoneSep 26, 2026Qualification
USSeller 36Account 63£81KNoneAug 15, 2026Qualification
USSeller 35Account 77£73KNoneSep 25, 2026Qualification
ASIASeller 46Account 125£71KNoneAug 17, 2026Qualification
USSeller 38Account 142£62KNoneAug 12, 2026Qualification
USSeller 38Account 190£89KNoneSep 25, 2026Qualification
USSeller 44Account 196£56KNoneJul 6, 2026Qualification
EMEASeller 28Account 84£73KNoneSep 24, 2026Discovery
USSeller 28Account 93£54KNoneJul 5, 2026Discovery
ASIASeller 31Account 112£53KNoneJul 3, 2026Discovery
USSeller 44Account 152£98KNoneSep 21, 2026Discovery
USSeller 46Account 238£79KNoneSep 21, 2026Discovery
USSeller 47Account 270£67KNoneAug 15, 2026Discovery
EMEASeller 27Account 38£78KNoneAug 17, 2026Solution Validation
USSeller 27Account 83£96KNoneAug 18, 2026Solution Validation
USSeller 33Account 264£60KNoneSep 24, 2026Solution Validation
USSeller 44Account 271£87KNoneSep 26, 2026Solution Validation
USSeller 32Account 69£58KNoneJul 3, 2026Proposal
USSeller 33Account 86£67KNoneAug 14, 2026Proposal
LATAMSeller 36Account 110£93KNoneAug 19, 2026Proposal
LATAMSeller 27Account 31£94KNoneAug 13, 2026Negotiation
ASIASeller 27Account 67£65KNoneAug 13, 2026Negotiation
EMEASeller 32Account 113£96KNoneSep 28, 2026Negotiation
EMEASeller 27Account 143£72KNoneAug 11, 2026Negotiation
EMEASeller 46Account 145£80KNoneJul 6, 2026Negotiation
USSeller 27Account 226£64KNoneSep 25, 2026Negotiation
USSeller 29Account 9£52K1.2Jul 4, 2026Discovery
EMEASeller 31Account 215£83K1.2Jul 6, 2026Discovery
DACHSeller 28Account 13£67K1.2Aug 13, 2026Solution Validation
EMEASeller 31Account 109£64K1.2Sep 25, 2026Solution Validation
USSeller 28Account 151£90K1.2Sep 22, 2026Solution Validation
USSeller 29Account 202£76K1.2Sep 28, 2026Proposal
EMEASeller 39Account 141£62K1.3Sep 23, 2026Discovery
USSeller 46Account 75£99K1.3Aug 13, 2026Proposal
DACHSeller 41Account 243£93K1.3Sep 26, 2026Proposal
USSeller 38Account 173£50K1.4Sep 27, 2026Qualification
ASIASeller 35Account 224£50K1.4Sep 21, 2026Solution Validation
DACHSeller 27Account 98£90K1.4Sep 21, 2026Proposal
LATAMSeller 31Account 275£93K1.5Jul 2, 2026Qualification
USSeller 38Account 163£99K1.5Sep 24, 2026Discovery
LATAMSeller 39Account 254£95K1.5Jul 6, 2026Solution Validation
USSeller 41Account 114£95K1.5Sep 24, 2026Negotiation
DACHSeller 30Account 35£71K1.6Aug 19, 2026Qualification
USSeller 27Account 168£82K1.6Aug 11, 2026Proposal
USSeller 33Account 266£91K1.6Aug 15, 2026Negotiation
DACHSeller 36Account 119£93K1.7Aug 17, 2026Discovery
EMEASeller 44Account 167£75K1.7Aug 13, 2026Discovery
USSeller 46Account 262£57K1.7Jul 2, 2026Solution Validation
USSeller 33Account 43£61K1.7Aug 19, 2026Proposal
LATAMSeller 29Account 212£83K1.7Sep 26, 2026Proposal
USSeller 45Account 59£56K1.7Sep 24, 2026Negotiation
USSeller 38Account 92£66K1.9Sep 21, 2026Discovery
USSeller 31Account 52£51K1.9Sep 24, 2026Proposal
EMEASeller 44Account 26£29KNoneSep 28, 2026Qualification
DACHSeller 28Account 55£48KNoneAug 19, 2026Discovery
USSeller 32Account 115£30KNoneAug 11, 2026Discovery
ASIASeller 41Account 147£35KNoneAug 14, 2026Discovery
ASIASeller 31Account 223£30KNoneAug 14, 2026Discovery
USSeller 45Account 8£44KNoneAug 12, 2026Solution Validation
USSeller 33Account 40£46KNoneSep 25, 2026Solution Validation
EMEASeller 28Account 157£47KNoneJul 4, 2026Solution Validation
ASIASeller 33Account 7£34KNoneJul 2, 2026Proposal
ASIASeller 47Account 28£40KNoneAug 19, 2026Proposal
ASIASeller 33Account 54£29KNoneAug 11, 2026Proposal
DACHSeller 44Account 70£42KNoneSep 20, 2026Proposal
DACHSeller 29Account 209£33KNoneSep 23, 2026Proposal
EMEASeller 31Account 247£36KNoneAug 15, 2026Proposal
ASIASeller 28Account 279£33KNoneJul 5, 2026Proposal
EMEASeller 32Account 18£26KNoneSep 21, 2026Negotiation
USSeller 32Account 57£34KNoneJul 2, 2026Negotiation
ASIASeller 41Account 58£34KNoneJul 1, 2026Negotiation
ASIASeller 28Account 80£28KNoneJul 6, 2026Negotiation
LATAMSeller 46Account 118£40KNoneJul 6, 2026Negotiation
ASIASeller 27Account 121£37KNoneAug 18, 2026Negotiation
USSeller 28Account 201£27KNoneSep 21, 2026Negotiation
EMEASeller 35Account 27£41K1.2Sep 28, 2026Qualification
USSeller 27Account 199£48K1.2Sep 21, 2026Proposal
USSeller 46Account 282£32K1.2Sep 25, 2026Negotiation
USSeller 31Account 11£43K1.3Jul 8, 2026Discovery
EMEASeller 39Account 231£37K1.3Sep 26, 2026Proposal
LATAMSeller 45Account 214£47K1.3Aug 19, 2026Negotiation
USSeller 31Account 218£47K1.3Aug 10, 2026Negotiation
LATAMSeller 28Account 281£29K1.4Aug 19, 2026Proposal
USSeller 35Account 129£26K1.5Aug 14, 2026Qualification
LATAMSeller 45Account 87£25K1.5Aug 14, 2026Discovery
LATAMSeller 30Account 277£31K1.5Aug 11, 2026Proposal
ASIASeller 41Account 23£49K1.5Sep 24, 2026Negotiation
USSeller 33Account 76£28K1.5Sep 25, 2026Negotiation
USSeller 44Account 261£45K1.6Jul 5, 2026Qualification
USSeller 36Account 3£35K1.6Jul 3, 2026Negotiation
EMEASeller 32Account 1£30K1.7Sep 21, 2026Qualification
EMEASeller 31Account 140£43K1.7Aug 11, 2026Proposal
EMEASeller 45Account 207£26K1.7Sep 26, 2026Proposal
DACHSeller 44Account 10£35K1.7Jul 5, 2026Negotiation
EMEASeller 38Account 39£29K1.8Jul 1, 2026Qualification
USSeller 46Account 104£31K1.8Aug 16, 2026Qualification
USSeller 31Account 126£46K1.8Aug 11, 2026Qualification
EMEASeller 30Account 25£27K1.8Jul 7, 2026Discovery
USSeller 45Account 150£28K1.8Aug 14, 2026Discovery
USSeller 39Account 237£40K1.8Jul 2, 2026Solution Validation
USSeller 44Account 95£43K1.8Sep 19, 2026Proposal
DACHSeller 28Account 267£45K1.8Sep 25, 2026Negotiation
EMEASeller 27Account 172£39K1.9Aug 18, 2026Solution Validation
EMEASeller 36Account 51£36K1.9Aug 10, 2026Proposal
EMEASeller 36Account 106£28K1.9Sep 27, 2026Proposal
ASIASeller 31Account 20£12KNoneSep 25, 2026Qualification
EMEASeller 39Account 32£10KNoneJul 2, 2026Qualification
DACHSeller 41Account 81£8KNoneSep 22, 2026Qualification
USSeller 41Account 101£16KNoneSep 21, 2026Qualification
EMEASeller 44Account 111£14KNoneSep 21, 2026Qualification
USSeller 41Account 188£14KNoneJul 4, 2026Qualification
USSeller 32Account 194£14KNoneJul 7, 2026Qualification
DACHSeller 29Account 245£8KNoneSep 27, 2026Qualification
EMEASeller 44Account 249£17KNoneSep 20, 2026Qualification
LATAMSeller 31Account 5£20KNoneSep 26, 2026Discovery
LATAMSeller 38Account 14£8KNoneJul 6, 2026Discovery
DACHSeller 33Account 42£8KNoneJul 4, 2026Discovery
ASIASeller 35Account 108£16KNoneSep 28, 2026Discovery
EMEASeller 35Account 162£12KNoneSep 25, 2026Discovery
USSeller 46Account 253£12KNoneAug 18, 2026Discovery
EMEASeller 36Account 276£22KNoneSep 20, 2026Discovery
DACHSeller 46Account 6£10KNoneSep 24, 2026Solution Validation
DACHSeller 41Account 37£8KNoneSep 26, 2026Solution Validation
DACHSeller 28Account 72£13KNoneAug 16, 2026Solution Validation
EMEASeller 41Account 88£14KNoneSep 25, 2026Solution Validation
DACHSeller 29Account 91£8KNoneSep 27, 2026Solution Validation
ASIASeller 32Account 124£8KNoneAug 18, 2026Solution Validation
ASIASeller 38Account 154£12KNoneJul 7, 2026Solution Validation
EMEASeller 47Account 165£8KNoneAug 10, 2026Solution Validation
USSeller 35Account 169£15KNoneAug 18, 2026Solution Validation
ASIASeller 33Account 232£19KNoneJul 7, 2026Solution Validation
USSeller 44Account 250£16KNoneSep 27, 2026Solution Validation
EMEASeller 29Account 99£8KNoneJul 3, 2026Proposal
DACHSeller 47Account 131£11KNoneAug 19, 2026Proposal
ASIASeller 28Account 133£15KNoneSep 20, 2026Proposal
USSeller 33Account 139£8KNoneSep 23, 2026Proposal
DACHSeller 35Account 160£24KNoneAug 10, 2026Proposal
USSeller 45Account 166£8KNoneJul 7, 2026Proposal
EMEASeller 38Account 225£8KNoneSep 25, 2026Proposal
EMEASeller 28Account 259£15KNoneAug 15, 2026Proposal
USSeller 30Account 210£9KNoneSep 19, 2026Negotiation
DACHSeller 36Account 216£21KNoneAug 18, 2026Negotiation
USSeller 45Account 217£8KNoneSep 20, 2026Negotiation
USSeller 38Account 219£20KNoneJul 3, 2026Negotiation
USSeller 45Account 227£20KNoneSep 26, 2026Negotiation
USSeller 44Account 234£24KNoneAug 19, 2026Negotiation
LATAMSeller 33Account 265£18KNoneJul 3, 2026Negotiation
EMEASeller 45Account 283£17KNoneJul 6, 2026Negotiation
EMEASeller 31Account 161£17K1.2Sep 27, 2026Qualification
EMEASeller 44Account 134£19K1.2Jul 5, 2026Discovery
USSeller 45Account 15£17K1.2Sep 22, 2026Solution Validation
DACHSeller 31Account 34£19K1.2Sep 26, 2026Solution Validation
LATAMSeller 27Account 251£24K1.2Jul 2, 2026Solution Validation
USSeller 35Account 258£13K1.2Aug 14, 2026Proposal
USSeller 35Account 274£16K1.2Aug 13, 2026Proposal
DACHSeller 44Account 155£8K1.3Jul 10, 2026Qualification
DACHSeller 36Account 280£8K1.3Aug 11, 2026Qualification
ASIASeller 28Account 41£20K1.3Sep 28, 2026Discovery
USSeller 30Account 65£12K1.3Jul 5, 2026Discovery
EMEASeller 29Account 170£13K1.3Sep 26, 2026Discovery
EMEASeller 36Account 182£15K1.3Aug 19, 2026Solution Validation
USSeller 46Account 49£10K1.3Sep 26, 2026Proposal
EMEASeller 33Account 61£8K1.3Aug 13, 2026Proposal
EMEASeller 27Account 138£15K1.3Aug 13, 2026Proposal
ASIASeller 36Account 164£8K1.3Sep 25, 2026Proposal
EMEASeller 38Account 180£18K1.3Aug 19, 2026Proposal
USSeller 32Account 128£18K1.3Jul 1, 2026Negotiation
USSeller 41Account 127£12K1.4Jul 4, 2026Qualification
USSeller 28Account 144£22K1.4Aug 10, 2026Qualification
DACHSeller 28Account 100£9K1.4Aug 12, 2026Discovery
EMEASeller 30Account 136£19K1.4Aug 13, 2026Discovery
EMEASeller 45Account 68£8K1.4Aug 13, 2026Solution Validation
EMEASeller 32Account 192£19K1.5Sep 24, 2026Discovery
DACHSeller 28Account 120£17K1.5Jul 1, 2026Solution Validation
USSeller 27Account 47£8K1.5Aug 18, 2026Proposal
LATAMSeller 27Account 158£11K1.5Sep 21, 2026Proposal
LATAMSeller 36Account 12£18K1.5Sep 26, 2026Negotiation
ASIASeller 28Account 19£8K1.6Jul 5, 2026Qualification
DACHSeller 32Account 116£22K1.6Jul 9, 2026Qualification
USSeller 27Account 273£16K1.6Sep 21, 2026Discovery
LATAMSeller 29Account 240£18K1.6Aug 18, 2026Solution Validation
ASIASeller 35Account 228£18K1.6Jul 1, 2026Proposal
USSeller 28Account 203£8K1.7Jul 9, 2026Qualification
EMEASeller 39Account 94£20K1.7Aug 16, 2026Solution Validation
USSeller 38Account 159£22K1.7Aug 15, 2026Solution Validation
EMEASeller 41Account 48£14K1.7Jul 5, 2026Proposal
USSeller 30Account 278£14K1.7Jul 3, 2026Proposal
DACHSeller 44Account 96£14K1.8Jul 2, 2026Qualification
EMEASeller 47Account 179£17K1.8Jul 8, 2026Qualification
USSeller 33Account 257£13K1.8Sep 20, 2026Discovery
DACHSeller 31Account 204£8K1.8Sep 22, 2026Proposal
USSeller 44Account 45£17K1.8Jul 5, 2026Negotiation
LATAMSeller 41Account 97£9K1.8Sep 20, 2026Negotiation
USSeller 39Account 79£20K1.9Sep 23, 2026Proposal
ASIASeller 36Account 184£8K1.9Sep 23, 2026Proposal
*MEDDPPICC score is the average of the nine scored elements (1–4 scale); below 2 or unscored = at-risk
*£ values are recorded total contract value (TCV)
Data sourceSalesforce · Ebsta
24
Pipeline Health · Single-Threading Risk

What Deals Are at Risk Due to Single-Threading This Quarter?

As of June 30, 2026 | New Business Motion | Based on open deals entered the sales process from Qualification stage and closing in Jul 2026 – Sep 2026, data size: 716
Key Takeaway

316 of 716 open New Business deals (44.1%) are single-threaded, running on one known stakeholder or none recorded at all, and 102 of those have no contact logged against them whatsoever.

Win rate climbs from 41.5% on one-to-three stakeholders to 66.2% once six or more engage, so a single-threaded deal is carrying roughly a third less conversion probability than the book average. Widening the buying group is the cheapest lift available on this pipeline.

Filters
None recorded12-34+
0 62 125 188 250 Open Deals 108 Qualification 152 Discovery 112 Solution Validation 224 Proposal 120 Negotiation Qualification · 4+: 10 (9%) Qualification · 2-3: 32 (30%) Qualification · 1: 40 (37%) Qualification · None recorded: 26 (24%) Discovery · 4+: 20 (13%) Discovery · 2-3: 50 (33%) Discovery · 1: 52 (34%) Discovery · None recorded: 30 (20%) Solution Validation · 4+: 20 (18%) Solution Validation · 2-3: 44 (39%) Solution Validation · 1: 34 (30%) Solution Validation · None recorded: 14 (12%) Proposal · 4+: 46 (21%) Proposal · 2-3: 92 (41%) Proposal · 1: 62 (28%) Proposal · None recorded: 24 (11%) Negotiation · 4+: 32 (27%) Negotiation · 2-3: 54 (45%) Negotiation · 1: 26 (22%) Negotiation · None recorded: 8 (7%)

Deals In Risk This Quarter

Showing 316 deals · £100k+ 80 · £50-100k 79 · £25-50k 53 · <£25k 104
TeamSellerOpportunity NameContract value (TCV)Known StakeholdersClosing DateCurrent Stage
LATAMSeller 39Account 63£104K0Aug 11, 2026Qualification
EMEASeller 30Account 150£120K0Jul 1, 2026Qualification
USSeller 30Account 200£104K0Sep 25, 2026Qualification
ASIASeller 27Account 202£130K0Aug 11, 2026Qualification
EMEASeller 45Account 236£109K0Jul 4, 2026Qualification
USSeller 32Account 242£135K0Sep 21, 2026Qualification
EMEASeller 47Account 287£138K0Aug 18, 2026Qualification
ASIASeller 31Account 23£184K0Sep 24, 2026Discovery
EMEASeller 41Account 28£148K0Sep 27, 2026Discovery
LATAMSeller 41Account 31£130K0Jul 8, 2026Discovery
USSeller 35Account 216£109K0Sep 23, 2026Discovery
USSeller 31Account 234£203K0Aug 13, 2026Discovery
USSeller 32Account 256£139K0Jul 9, 2026Discovery
USSeller 28Account 85£195K0Aug 18, 2026Solution Validation
USSeller 45Account 143£122K0Sep 23, 2026Solution Validation
EMEASeller 36Account 100£181K0Sep 28, 2026Proposal
USSeller 38Account 141£182K0Aug 10, 2026Proposal
EMEASeller 32Account 171£208K0Jul 9, 2026Proposal
EMEASeller 28Account 189£116K0Aug 15, 2026Proposal
DACHSeller 29Account 206£181K0Aug 18, 2026Proposal
USSeller 45Account 241£184K0Aug 10, 2026Proposal
DACHSeller 29Account 266£169K0Jul 9, 2026Proposal
EMEASeller 46Account 275£168K0Jul 2, 2026Proposal
ASIASeller 47Account 296£148K0Aug 16, 2026Proposal
LATAMSeller 41Account 311£139K0Aug 17, 2026Proposal
USSeller 33Account 18£137K0Sep 25, 2026Negotiation
USSeller 29Account 41£146K0Jul 1, 2026Negotiation
DACHSeller 38Account 44£115K0Jul 6, 2026Negotiation
ASIASeller 28Account 132£103K0Jul 4, 2026Negotiation
USSeller 28Account 251£156K0Jul 8, 2026Negotiation
EMEASeller 45Account 254£107K0Aug 14, 2026Negotiation
ASIASeller 30Account 16£106K1Sep 22, 2026Qualification
USSeller 29Account 29£103K1Aug 11, 2026Qualification
LATAMSeller 31Account 48£122K1Aug 14, 2026Qualification
USSeller 31Account 58£127K1Jul 2, 2026Qualification
USSeller 45Account 106£206K1Sep 28, 2026Qualification
DACHSeller 38Account 114£203K1Aug 16, 2026Qualification
DACHSeller 31Account 129£161K1Jul 1, 2026Qualification
USSeller 44Account 260£179K1Jul 8, 2026Qualification
DACHSeller 47Account 304£199K1Sep 23, 2026Qualification
ASIASeller 44Account 65£184K1Jul 4, 2026Discovery
USSeller 27Account 73£182K1Aug 18, 2026Discovery
EMEASeller 36Account 90£204K1Sep 20, 2026Discovery
USSeller 38Account 101£206K1Jul 7, 2026Discovery
USSeller 35Account 112£113K1Sep 27, 2026Discovery
EMEASeller 38Account 148£117K1Sep 22, 2026Discovery
DACHSeller 33Account 181£106K1Jul 2, 2026Discovery
ASIASeller 36Account 188£193K1Sep 21, 2026Discovery
USSeller 47Account 212£193K1Jul 8, 2026Discovery
EMEASeller 38Account 217£108K1Sep 21, 2026Discovery
LATAMSeller 39Account 239£134K1Jul 3, 2026Discovery
EMEASeller 39Account 306£179K1Jul 8, 2026Discovery
USSeller 31Account 12£126K1Aug 15, 2026Solution Validation
DACHSeller 28Account 32£104K1Sep 20, 2026Solution Validation
EMEASeller 38Account 110£114K1Sep 23, 2026Solution Validation
USSeller 38Account 144£108K1Aug 19, 2026Solution Validation
USSeller 30Account 153£188K1Sep 23, 2026Solution Validation
EMEASeller 32Account 183£121K1Jul 8, 2026Solution Validation
DACHSeller 32Account 281£174K1Sep 25, 2026Solution Validation
EMEASeller 31Account 67£141K1Sep 21, 2026Proposal
EMEASeller 46Account 94£177K1Aug 15, 2026Proposal
LATAMSeller 36Account 113£120K1Aug 12, 2026Proposal
LATAMSeller 47Account 131£149K1Jul 6, 2026Proposal
USSeller 33Account 184£133K1Aug 11, 2026Proposal
EMEASeller 29Account 213£182K1Jul 5, 2026Proposal
EMEASeller 38Account 223£138K1Sep 23, 2026Proposal
USSeller 39Account 230£184K1Sep 28, 2026Proposal
DACHSeller 29Account 258£173K1Aug 16, 2026Proposal
LATAMSeller 28Account 277£138K1Sep 22, 2026Proposal
USSeller 44Account 279£131K1Aug 11, 2026Proposal
USSeller 30Account 313£192K1Sep 21, 2026Proposal
USSeller 27Account 26£150K1Jul 2, 2026Negotiation
USSeller 28Account 39£155K1Jul 4, 2026Negotiation
LATAMSeller 29Account 84£170K1Sep 23, 2026Negotiation
EMEASeller 29Account 121£134K1Jul 3, 2026Negotiation
EMEASeller 29Account 122£107K1Aug 19, 2026Negotiation
USSeller 45Account 126£175K1Sep 25, 2026Negotiation
EMEASeller 30Account 154£107K1Sep 28, 2026Negotiation
EMEASeller 44Account 191£136K1Jul 5, 2026Negotiation
USSeller 30Account 285£183K1Aug 15, 2026Negotiation
ASIASeller 38Account 13£70K0Aug 16, 2026Qualification
EMEASeller 45Account 300£90K0Jul 4, 2026Qualification
EMEASeller 36Account 21£76K0Sep 23, 2026Discovery
USSeller 39Account 74£89K0Aug 17, 2026Discovery
USSeller 33Account 240£70K0Aug 15, 2026Discovery
ASIASeller 27Account 247£66K0Aug 11, 2026Discovery
USSeller 32Account 98£89K0Jul 1, 2026Solution Validation
EMEASeller 39Account 157£59K0Aug 18, 2026Solution Validation
EMEASeller 45Account 192£99K0Jul 6, 2026Solution Validation
USSeller 28Account 265£64K0Aug 19, 2026Solution Validation
EMEASeller 44Account 7£74K0Sep 27, 2026Proposal
USSeller 27Account 17£62K0Jul 8, 2026Proposal
EMEASeller 33Account 88£99K0Jul 3, 2026Proposal
LATAMSeller 45Account 220£87K0Aug 13, 2026Proposal
ASIASeller 38Account 45£78K0Sep 26, 2026Negotiation
USSeller 30Account 49£81K0Aug 13, 2026Negotiation
USSeller 30Account 62£97K0Sep 27, 2026Negotiation
DACHSeller 46Account 66£52K0Aug 13, 2026Negotiation
USSeller 35Account 130£55K0Aug 16, 2026Negotiation
USSeller 28Account 35£66K1Jul 1, 2026Qualification
DACHSeller 45Account 36£85K1Sep 25, 2026Qualification
EMEASeller 27Account 68£51K1Aug 11, 2026Qualification
EMEASeller 28Account 102£67K1Aug 18, 2026Qualification
EMEASeller 30Account 127£94K1Sep 26, 2026Qualification
DACHSeller 39Account 133£96K1Aug 16, 2026Qualification
USSeller 38Account 151£77K1Sep 28, 2026Qualification
EMEASeller 35Account 174£76K1Aug 12, 2026Qualification
USSeller 36Account 196£75K1Jul 6, 2026Qualification
LATAMSeller 31Account 211£53K1Jul 2, 2026Qualification
EMEASeller 27Account 299£96K1Sep 25, 2026Qualification
USSeller 31Account 303£58K1Jul 8, 2026Qualification
EMEASeller 41Account 308£86K1Sep 27, 2026Qualification
USSeller 45Account 46£58K1Jul 4, 2026Discovery
USSeller 39Account 93£78K1Jul 8, 2026Discovery
USSeller 27Account 96£58K1Sep 25, 2026Discovery
USSeller 30Account 103£92K1Sep 24, 2026Discovery
USSeller 46Account 118£73K1Jul 7, 2026Discovery
EMEASeller 36Account 209£95K1Aug 17, 2026Discovery
USSeller 28Account 232£76K1Aug 13, 2026Discovery
EMEASeller 28Account 289£71K1Aug 12, 2026Discovery
DACHSeller 32Account 43£58K1Jul 8, 2026Solution Validation
USSeller 46Account 54£83K1Aug 18, 2026Solution Validation
USSeller 31Account 83£68K1Sep 20, 2026Solution Validation
USSeller 47Account 160£67K1Aug 18, 2026Solution Validation
USSeller 30Account 166£64K1Sep 20, 2026Solution Validation
USSeller 33Account 168£73K1Jul 8, 2026Solution Validation
EMEASeller 44Account 225£60K1Sep 24, 2026Solution Validation
USSeller 41Account 238£80K1Aug 10, 2026Solution Validation
ASIASeller 46Account 264£96K1Sep 25, 2026Solution Validation
USSeller 38Account 283£52K1Jul 9, 2026Solution Validation
USSeller 30Account 10£74K1Jul 2, 2026Proposal
USSeller 31Account 24£54K1Sep 20, 2026Proposal
USSeller 33Account 97£62K1Jul 4, 2026Proposal
EMEASeller 38Account 108£60K1Sep 22, 2026Proposal
ASIASeller 39Account 117£98K1Aug 18, 2026Proposal
USSeller 30Account 139£70K1Aug 10, 2026Proposal
ASIASeller 36Account 146£58K1Aug 11, 2026Proposal
LATAMSeller 45Account 178£53K1Aug 13, 2026Proposal
EMEASeller 28Account 199£52K1Sep 21, 2026Proposal
USSeller 45Account 201£55K1Jul 3, 2026Proposal
EMEASeller 31Account 228£91K1Aug 17, 2026Proposal
EMEASeller 33Account 243£73K1Sep 22, 2026Proposal
ASIASeller 46Account 249£83K1Aug 16, 2026Proposal
USSeller 32Account 252£73K1Sep 23, 2026Proposal
ASIASeller 32Account 255£55K1Sep 26, 2026Proposal
EMEASeller 38Account 257£57K1Aug 17, 2026Proposal
DACHSeller 36Account 261£70K1Jul 8, 2026Proposal
USSeller 32Account 268£87K1Jul 3, 2026Proposal
USSeller 45Account 284£85K1Sep 24, 2026Proposal
USSeller 30Account 295£87K1Aug 16, 2026Proposal
EMEASeller 31Account 20£90K1Sep 22, 2026Negotiation
USSeller 32Account 69£68K1Aug 17, 2026Negotiation
EMEASeller 47Account 79£70K1Aug 11, 2026Negotiation
USSeller 30Account 92£57K1Jul 3, 2026Negotiation
EMEASeller 27Account 104£62K1Sep 28, 2026Negotiation
LATAMSeller 44Account 124£52K1Aug 11, 2026Negotiation
USSeller 45Account 180£57K1Sep 23, 2026Negotiation
EMEASeller 32Account 203£97K1Aug 18, 2026Negotiation
ASIASeller 29Account 292£82K1Jul 7, 2026Negotiation
ASIASeller 30Account 38£48K0Aug 12, 2026Qualification
USSeller 28Account 70£33K0Aug 12, 2026Qualification
USSeller 45Account 125£28K0Jul 6, 2026Qualification
DACHSeller 46Account 169£45K0Sep 19, 2026Qualification
DACHSeller 36Account 271£28K0Aug 18, 2026Qualification
ASIASeller 28Account 78£27K0Jul 9, 2026Discovery
USSeller 39Account 115£37K0Aug 12, 2026Discovery
USSeller 33Account 123£38K0Jul 10, 2026Discovery
DACHSeller 32Account 163£26K0Sep 22, 2026Discovery
USSeller 32Account 175£42K0Sep 25, 2026Discovery
USSeller 44Account 142£42K0Aug 12, 2026Solution Validation
USSeller 38Account 193£30K0Sep 19, 2026Solution Validation
ASIASeller 46Account 297£25K0Sep 25, 2026Solution Validation
USSeller 33Account 59£44K0Sep 24, 2026Proposal
LATAMSeller 33Account 89£46K0Aug 19, 2026Proposal
EMEASeller 31Account 222£25K0Aug 17, 2026Proposal
USSeller 44Account 250£35K0Sep 21, 2026Proposal
DACHSeller 38Account 60£38K0Jul 4, 2026Negotiation
USSeller 41Account 137£29K0Sep 26, 2026Negotiation
USSeller 36Account 293£31K0Aug 12, 2026Negotiation
DACHSeller 44Account 198£49K1Sep 26, 2026Qualification
USSeller 41Account 205£36K1Jul 8, 2026Qualification
USSeller 28Account 27£36K1Sep 22, 2026Discovery
DACHSeller 36Account 34£36K1Aug 11, 2026Discovery
LATAMSeller 39Account 52£33K1Sep 27, 2026Discovery
LATAMSeller 31Account 134£29K1Sep 26, 2026Discovery
USSeller 31Account 136£27K1Jul 8, 2026Discovery
EMEASeller 32Account 259£44K1Sep 28, 2026Discovery
USSeller 39Account 272£42K1Jul 7, 2026Discovery
EMEASeller 29Account 274£35K1Sep 26, 2026Discovery
DACHSeller 36Account 312£33K1Jul 3, 2026Discovery
EMEASeller 35Account 1£36K1Aug 17, 2026Solution Validation
USSeller 45Account 33£25K1Jul 3, 2026Solution Validation
EMEASeller 30Account 99£34K1Aug 17, 2026Solution Validation
LATAMSeller 47Account 145£30K1Jul 2, 2026Solution Validation
DACHSeller 36Account 195£40K1Sep 25, 2026Solution Validation
USSeller 29Account 273£47K1Aug 14, 2026Solution Validation
USSeller 45Account 309£34K1Jul 1, 2026Solution Validation
EMEASeller 30Account 8£25K1Jul 2, 2026Proposal
USSeller 35Account 56£28K1Jul 7, 2026Proposal
USSeller 41Account 81£30K1Aug 13, 2026Proposal
LATAMSeller 39Account 190£40K1Aug 18, 2026Proposal
DACHSeller 39Account 246£26K1Aug 18, 2026Proposal
DACHSeller 45Account 248£43K1Jul 7, 2026Proposal
EMEASeller 39Account 278£37K1Aug 15, 2026Proposal
DACHSeller 35Account 288£35K1Jul 9, 2026Proposal
ASIASeller 46Account 3£48K1Jul 8, 2026Negotiation
ASIASeller 38Account 37£43K1Sep 20, 2026Negotiation
USSeller 38Account 53£28K1Aug 11, 2026Negotiation
ASIASeller 30Account 91£32K1Sep 21, 2026Negotiation
DACHSeller 36Account 107£41K1Jul 9, 2026Negotiation
USSeller 31Account 229£25K1Aug 18, 2026Negotiation
EMEASeller 36Account 270£28K1Jul 10, 2026Negotiation
USSeller 33Account 25£9K0Sep 24, 2026Qualification
USSeller 30Account 155£22K0Sep 24, 2026Qualification
USSeller 30Account 167£23K0Sep 24, 2026Qualification
EMEASeller 44Account 185£22K0Sep 24, 2026Qualification
USSeller 36Account 226£8K0Jul 9, 2026Qualification
DACHSeller 30Account 120£13K0Aug 11, 2026Discovery
EMEASeller 31Account 298£8K0Sep 23, 2026Discovery
EMEASeller 45Account 315£11K0Jul 4, 2026Discovery
USSeller 38Account 316£10K0Jul 5, 2026Discovery
USSeller 36Account 76£10K0Sep 19, 2026Solution Validation
LATAMSeller 39Account 5£12K0Jul 8, 2026Proposal
USSeller 28Account 40£13K0Aug 15, 2026Proposal
USSeller 27Account 42£8K0Jul 7, 2026Proposal
USSeller 30Account 57£8K0Sep 26, 2026Proposal
DACHSeller 36Account 64£8K0Jul 4, 2026Proposal
EMEASeller 27Account 194£24K0Sep 28, 2026Proposal
USSeller 39Account 204£23K0Aug 11, 2026Proposal
EMEASeller 46Account 233£11K0Aug 14, 2026Proposal
USSeller 27Account 245£8K0Aug 15, 2026Proposal
EMEASeller 39Account 294£18K0Sep 21, 2026Proposal
USSeller 27Account 9£10K0Sep 23, 2026Negotiation
USSeller 28Account 75£8K0Jul 4, 2026Negotiation
USSeller 33Account 86£16K0Aug 10, 2026Negotiation
DACHSeller 46Account 176£18K0Jul 7, 2026Negotiation
USSeller 44Account 244£8K0Sep 26, 2026Negotiation
EMEASeller 32Account 269£18K0Sep 23, 2026Negotiation
EMEASeller 31Account 15£19K1Aug 18, 2026Qualification
EMEASeller 28Account 22£15K1Sep 27, 2026Qualification
EMEASeller 38Account 77£15K1Jul 3, 2026Qualification
USSeller 41Account 109£15K1Jul 9, 2026Qualification
USSeller 32Account 111£8K1Sep 27, 2026Qualification
ASIASeller 36Account 152£8K1Sep 22, 2026Qualification
USSeller 28Account 156£13K1Jul 2, 2026Qualification
EMEASeller 35Account 161£16K1Jul 7, 2026Qualification
EMEASeller 44Account 162£13K1Jul 2, 2026Qualification
USSeller 27Account 170£24K1Sep 22, 2026Qualification
EMEASeller 33Account 179£19K1Aug 12, 2026Qualification
USSeller 47Account 197£10K1Jul 4, 2026Qualification
ASIASeller 28Account 210£23K1Sep 28, 2026Qualification
USSeller 35Account 215£8K1Sep 23, 2026Qualification
DACHSeller 45Account 237£23K1Jul 5, 2026Qualification
EMEASeller 35Account 263£9K1Sep 22, 2026Qualification
USSeller 29Account 280£9K1Jul 8, 2026Qualification
EMEASeller 47Account 282£8K1Aug 17, 2026Qualification
DACHSeller 44Account 314£12K1Sep 24, 2026Qualification
ASIASeller 41Account 2£18K1Sep 23, 2026Discovery
DACHSeller 27Account 14£10K1Sep 28, 2026Discovery
DACHSeller 46Account 19£18K1Sep 28, 2026Discovery
USSeller 45Account 50£19K1Jul 9, 2026Discovery
USSeller 45Account 55£8K1Aug 17, 2026Discovery
USSeller 44Account 80£8K1Sep 23, 2026Discovery
EMEASeller 27Account 95£13K1Jul 10, 2026Discovery
USSeller 30Account 128£13K1Sep 24, 2026Discovery
EMEASeller 30Account 135£22K1Jul 3, 2026Discovery
EMEASeller 31Account 159£8K1Jul 8, 2026Discovery
EMEASeller 35Account 182£24K1Sep 23, 2026Discovery
EMEASeller 35Account 187£18K1Jul 3, 2026Discovery
DACHSeller 27Account 207£16K1Aug 19, 2026Discovery
EMEASeller 35Account 221£9K1Aug 12, 2026Discovery
EMEASeller 46Account 267£22K1Jul 5, 2026Discovery
USSeller 41Account 276£24K1Sep 26, 2026Discovery
LATAMSeller 27Account 6£8K1Jul 4, 2026Solution Validation
EMEASeller 32Account 11£21K1Sep 21, 2026Solution Validation
LATAMSeller 30Account 30£18K1Jul 4, 2026Solution Validation
EMEASeller 41Account 61£19K1Jul 9, 2026Solution Validation
USSeller 41Account 138£8K1Sep 21, 2026Solution Validation
DACHSeller 30Account 158£9K1Aug 17, 2026Solution Validation
USSeller 45Account 164£8K1Sep 20, 2026Solution Validation
DACHSeller 45Account 172£20K1Aug 16, 2026Solution Validation
ASIASeller 45Account 224£9K1Jul 3, 2026Solution Validation
EMEASeller 36Account 47£15K1Aug 17, 2026Proposal
USSeller 36Account 51£10K1Aug 16, 2026Proposal
EMEASeller 44Account 71£10K1Jul 2, 2026Proposal
DACHSeller 30Account 72£22K1Jul 1, 2026Proposal
ASIASeller 45Account 82£8K1Jul 9, 2026Proposal
USSeller 31Account 105£8K1Sep 28, 2026Proposal
DACHSeller 32Account 173£16K1Aug 12, 2026Proposal
EMEASeller 45Account 177£11K1Aug 16, 2026Proposal
USSeller 36Account 214£24K1Jul 9, 2026Proposal
EMEASeller 45Account 218£8K1Aug 19, 2026Proposal
EMEASeller 28Account 227£19K1Sep 21, 2026Proposal
LATAMSeller 30Account 231£12K1Sep 24, 2026Proposal
DACHSeller 32Account 235£10K1Aug 12, 2026Proposal
LATAMSeller 44Account 262£19K1Sep 22, 2026Proposal
ASIASeller 29Account 290£11K1Aug 18, 2026Proposal
DACHSeller 32Account 301£8K1Aug 14, 2026Proposal
LATAMSeller 33Account 302£24K1Sep 25, 2026Proposal
USSeller 31Account 305£19K1Jul 6, 2026Proposal
DACHSeller 29Account 307£21K1Sep 20, 2026Proposal
USSeller 46Account 4£12K1Aug 14, 2026Negotiation
USSeller 30Account 87£8K1Jul 7, 2026Negotiation
USSeller 39Account 116£14K1Jul 1, 2026Negotiation
USSeller 38Account 119£8K1Aug 17, 2026Negotiation
EMEASeller 45Account 140£8K1Sep 22, 2026Negotiation
USSeller 36Account 147£8K1Sep 28, 2026Negotiation
DACHSeller 30Account 149£14K1Jul 3, 2026Negotiation
USSeller 32Account 165£8K1Sep 25, 2026Negotiation
USSeller 28Account 186£18K1Jul 8, 2026Negotiation
USSeller 38Account 208£9K1Aug 13, 2026Negotiation
LATAMSeller 35Account 219£8K1Jul 9, 2026Negotiation
USSeller 41Account 253£10K1Jul 7, 2026Negotiation
USSeller 32Account 286£8K1Sep 25, 2026Negotiation
ASIASeller 47Account 291£9K1Sep 21, 2026Negotiation
USSeller 39Account 310£10K1Jul 3, 2026Negotiation
*Known stakeholders = distinct external contacts with recorded activity on the opportunity
*£ values are recorded total contract value (TCV)
Data sourceSalesforce · Ebsta
25
Pipeline Health · Engagement Risk

What Deals Are at Risk Due to Low Engagement This Quarter?

As of June 30, 2026 | New Business Motion | Based on open deals entered the sales process from Qualification stage and closing in Jul 2026 – Sep 2026, data size: 716 | excluded 30 for no recorded engagement score or a parked stage (not charted)
Key Takeaway

224 of 716 open New Business deals (31.3%), £15.2M in contract value (TCV), sit below the 60 relationship-score benchmark this quarter, advancing without the engagement that predicts conversion.

Each needs a decision before its close date: step in to re-engage and rebuild momentum, or take it out of the forecast, because low-engagement deals left in the committed quarter at full value are what inflate it.

Filters
0-2021-4041-6061-8081-100
0 62 125 188 250 Open Deals 108 Qualification 152 Discovery 112 Solution Validation 224 Proposal 120 Negotiation Qualification · 81-100: 42 (39%) Qualification · 61-80: 32 (30%) Qualification · 41-60: 14 (13%) Qualification · 21-40: 12 (11%) Qualification · 0-20: 8 (7%) Discovery · 81-100: 62 (41%) Discovery · 61-80: 44 (29%) Discovery · 41-60: 18 (12%) Discovery · 21-40: 16 (11%) Discovery · 0-20: 12 (8%) Solution Validation · 81-100: 46 (41%) Solution Validation · 61-80: 32 (29%) Solution Validation · 41-60: 14 (12%) Solution Validation · 21-40: 12 (11%) Solution Validation · 0-20: 8 (7%) Proposal · 81-100: 88 (39%) Proposal · 61-80: 64 (29%) Proposal · 41-60: 28 (12%) Proposal · 21-40: 26 (12%) Proposal · 0-20: 18 (8%) Negotiation · 81-100: 48 (40%) Negotiation · 61-80: 34 (28%) Negotiation · 41-60: 16 (13%) Negotiation · 21-40: 12 (10%) Negotiation · 0-20: 10 (8%)

Deals In Risk This Quarter

Showing 224 deals · £100k+ 64 · £50-100k 42 · £25-50k 41 · <£25k 77
TeamSellerOpportunity NameContract value (TCV)Relationship ScoreClosing DateCurrent Stage
DACHSeller 39Account 65£145K5Jul 8, 2026Discovery
ASIASeller 30Account 107£125K7Jul 9, 2026Qualification
DACHSeller 39Account 2£206K7Sep 20, 2026Solution Validation
LATAMSeller 31Account 195£129K7Jul 7, 2026Proposal
ASIASeller 47Account 175£190K7Sep 23, 2026Negotiation
USSeller 46Account 208£203K9Jul 10, 2026Negotiation
EMEASeller 44Account 8£143K10Jul 8, 2026Qualification
LATAMSeller 28Account 159£137K10Aug 14, 2026Negotiation
ASIASeller 44Account 125£109K11Aug 13, 2026Discovery
USSeller 45Account 161£162K11Sep 25, 2026Negotiation
USSeller 27Account 52£118K12Aug 12, 2026Negotiation
USSeller 31Account 44£200K13Jul 7, 2026Qualification
ASIASeller 45Account 62£151K14Jul 8, 2026Discovery
USSeller 47Account 15£189K16Sep 28, 2026Proposal
USSeller 31Account 179£191K17Aug 17, 2026Proposal
LATAMSeller 38Account 7£147K18Jul 5, 2026Discovery
LATAMSeller 45Account 104£172K18Sep 28, 2026Proposal
ASIASeller 39Account 171£150K18Sep 23, 2026Proposal
DACHSeller 30Account 158£160K21Aug 12, 2026Solution Validation
EMEASeller 32Account 141£168K22Aug 13, 2026Discovery
DACHSeller 46Account 128£125K22Jul 5, 2026Negotiation
EMEASeller 44Account 197£125K22Jul 1, 2026Negotiation
ASIASeller 28Account 206£208K23Aug 12, 2026Qualification
ASIASeller 36Account 182£178K23Sep 28, 2026Discovery
USSeller 41Account 221£162K23Sep 22, 2026Proposal
LATAMSeller 39Account 139£112K23Sep 28, 2026Negotiation
ASIASeller 39Account 156£123K25Jul 6, 2026Qualification
EMEASeller 46Account 92£193K25Aug 19, 2026Discovery
USSeller 29Account 201£159K25Sep 25, 2026Discovery
USSeller 38Account 116£125K26Sep 19, 2026Solution Validation
LATAMSeller 45Account 9£156K27Sep 21, 2026Proposal
LATAMSeller 27Account 213£132K27Sep 28, 2026Proposal
LATAMSeller 38Account 24£132K29Sep 26, 2026Proposal
EMEASeller 44Account 209£100K31Aug 11, 2026Discovery
USSeller 29Account 31£181K34Jul 2, 2026Solution Validation
DACHSeller 45Account 136£176K34Jul 2, 2026Solution Validation
USSeller 29Account 218£171K35Sep 20, 2026Discovery
EMEASeller 44Account 4£183K35Sep 24, 2026Proposal
USSeller 29Account 127£122K35Aug 14, 2026Proposal
LATAMSeller 35Account 61£142K36Sep 24, 2026Qualification
USSeller 35Account 37£110K36Sep 27, 2026Solution Validation
USSeller 44Account 163£167K36Aug 19, 2026Solution Validation
DACHSeller 41Account 122£127K37Jul 7, 2026Solution Validation
EMEASeller 39Account 100£171K38Aug 14, 2026Proposal
LATAMSeller 45Account 138£151K39Sep 22, 2026Discovery
USSeller 46Account 148£114K39Sep 21, 2026Proposal
EMEASeller 36Account 215£113K41Aug 19, 2026Qualification
USSeller 46Account 118£125K41Sep 23, 2026Solution Validation
USSeller 39Account 28£144K41Jul 7, 2026Proposal
EMEASeller 45Account 98£137K45Jul 5, 2026Discovery
DACHSeller 39Account 162£104K45Aug 18, 2026Solution Validation
LATAMSeller 31Account 78£104K45Aug 17, 2026Proposal
DACHSeller 27Account 101£109K47Aug 14, 2026Discovery
USSeller 28Account 119£202K48Jul 3, 2026Qualification
USSeller 45Account 54£190K48Sep 21, 2026Negotiation
USSeller 29Account 47£113K49Jul 6, 2026Negotiation
USSeller 44Account 117£196K51Jul 6, 2026Proposal
USSeller 47Account 17£171K52Jul 7, 2026Qualification
EMEASeller 38Account 99£141K52Jul 5, 2026Discovery
LATAMSeller 29Account 115£192K53Aug 12, 2026Discovery
EMEASeller 32Account 79£122K54Aug 15, 2026Proposal
ASIASeller 41Account 137£130K55Sep 27, 2026Proposal
EMEASeller 46Account 132£139K56Aug 15, 2026Qualification
USSeller 30Account 129£100K58Jul 8, 2026Qualification
USSeller 31Account 23£89K5Jul 1, 2026Qualification
EMEASeller 45Account 190£52K9Aug 14, 2026Negotiation
EMEASeller 27Account 202£96K10Jul 1, 2026Negotiation
DACHSeller 47Account 91£84K11Jul 6, 2026Discovery
USSeller 30Account 97£67K14Aug 13, 2026Solution Validation
DACHSeller 41Account 198£98K15Aug 15, 2026Proposal
USSeller 36Account 87£99K16Jul 3, 2026Negotiation
ASIASeller 28Account 144£67K20Sep 25, 2026Qualification
DACHSeller 46Account 105£57K20Jul 1, 2026Negotiation
EMEASeller 47Account 89£74K21Aug 16, 2026Discovery
USSeller 35Account 10£93K27Sep 23, 2026Discovery
EMEASeller 33Account 174£76K27Sep 21, 2026Discovery
DACHSeller 47Account 46£90K28Jul 7, 2026Qualification
EMEASeller 44Account 64£56K28Sep 26, 2026Qualification
EMEASeller 44Account 211£75K28Jul 6, 2026Qualification
EMEASeller 30Account 73£63K29Sep 27, 2026Discovery
USSeller 32Account 26£75K29Sep 28, 2026Proposal
USSeller 46Account 72£73K29Sep 21, 2026Proposal
USSeller 38Account 167£80K29Aug 18, 2026Proposal
USSeller 41Account 140£72K30Aug 16, 2026Negotiation
USSeller 39Account 21£61K31Aug 14, 2026Proposal
EMEASeller 35Account 86£95K32Sep 20, 2026Negotiation
EMEASeller 31Account 25£94K36Aug 15, 2026Qualification
ASIASeller 35Account 94£57K36Aug 19, 2026Qualification
USSeller 36Account 67£86K36Aug 16, 2026Negotiation
USSeller 38Account 50£67K37Jul 3, 2026Discovery
USSeller 44Account 45£63K38Aug 14, 2026Discovery
USSeller 29Account 188£57K40Sep 27, 2026Negotiation
EMEASeller 28Account 212£57K41Aug 11, 2026Qualification
DACHSeller 30Account 57£76K42Jul 3, 2026Discovery
USSeller 28Account 27£99K44Sep 21, 2026Solution Validation
ASIASeller 44Account 103£51K44Sep 24, 2026Proposal
EMEASeller 39Account 187£77K45Sep 28, 2026Discovery
ASIASeller 32Account 223£98K46Aug 15, 2026Negotiation
DACHSeller 31Account 149£69K48Sep 28, 2026Discovery
EMEASeller 27Account 180£53K48Sep 28, 2026Proposal
EMEASeller 39Account 84£78K49Jul 7, 2026Discovery
USSeller 33Account 114£98K49Jul 7, 2026Solution Validation
USSeller 30Account 6£72K51Aug 14, 2026Solution Validation
ASIASeller 30Account 60£97K52Aug 16, 2026Qualification
ASIASeller 46Account 216£68K54Jul 1, 2026Discovery
USSeller 30Account 131£52K56Jul 10, 2026Negotiation
USSeller 44Account 90£48K6Sep 22, 2026Proposal
USSeller 45Account 181£25K11Aug 18, 2026Proposal
DACHSeller 28Account 120£47K12Sep 28, 2026Proposal
USSeller 32Account 43£27K13Sep 23, 2026Discovery
ASIASeller 31Account 85£38K14Jul 1, 2026Qualification
DACHSeller 30Account 189£26K14Sep 22, 2026Proposal
EMEASeller 38Account 75£29K15Jul 7, 2026Solution Validation
USSeller 36Account 49£30K16Aug 17, 2026Solution Validation
USSeller 44Account 30£41K19Aug 15, 2026Solution Validation
LATAMSeller 38Account 121£41K19Aug 19, 2026Solution Validation
EMEASeller 44Account 77£41K20Jul 10, 2026Qualification
DACHSeller 27Account 33£29K21Jul 3, 2026Qualification
USSeller 36Account 172£42K22Sep 27, 2026Proposal
EMEASeller 28Account 108£34K22Jul 1, 2026Negotiation
EMEASeller 31Account 194£42K23Jul 2, 2026Discovery
ASIASeller 38Account 111£29K23Sep 25, 2026Proposal
ASIASeller 30Account 1£45K24Sep 22, 2026Solution Validation
USSeller 38Account 164£27K27Jul 1, 2026Qualification
LATAMSeller 32Account 165£46K28Aug 10, 2026Qualification
ASIASeller 29Account 169£36K28Sep 21, 2026Qualification
EMEASeller 27Account 176£36K29Sep 21, 2026Solution Validation
USSeller 44Account 66£31K30Aug 16, 2026Proposal
ASIASeller 46Account 71£32K30Jul 3, 2026Proposal
EMEASeller 29Account 80£47K31Aug 10, 2026Discovery
DACHSeller 27Account 123£28K32Jul 4, 2026Negotiation
USSeller 27Account 133£35K34Aug 15, 2026Negotiation
USSeller 47Account 82£28K36Jul 10, 2026Discovery
ASIASeller 35Account 113£29K36Jul 4, 2026Proposal
LATAMSeller 41Account 224£25K37Jul 1, 2026Discovery
USSeller 32Account 152£34K38Sep 28, 2026Discovery
USSeller 44Account 173£40K42Jul 4, 2026Solution Validation
DACHSeller 39Account 36£45K42Jul 6, 2026Proposal
USSeller 29Account 217£30K45Sep 27, 2026Negotiation
EMEASeller 36Account 109£49K46Jul 1, 2026Solution Validation
EMEASeller 47Account 142£48K46Jul 6, 2026Solution Validation
USSeller 41Account 39£48K47Aug 16, 2026Discovery
EMEASeller 27Account 130£47K47Jul 5, 2026Solution Validation
DACHSeller 41Account 41£27K50Jul 5, 2026Negotiation
ASIASeller 27Account 68£31K51Jul 4, 2026Solution Validation
EMEASeller 47Account 153£36K51Aug 19, 2026Proposal
USSeller 46Account 219£39K53Sep 25, 2026Proposal
EMEASeller 27Account 145£15K5Aug 17, 2026Proposal
EMEASeller 41Account 200£15K5Sep 26, 2026Negotiation
USSeller 47Account 13£9K6Jul 1, 2026Discovery
USSeller 27Account 55£11K6Sep 20, 2026Negotiation
USSeller 35Account 76£15K6Aug 17, 2026Negotiation
USSeller 32Account 147£18K7Aug 18, 2026Discovery
USSeller 35Account 168£8K8Aug 18, 2026Negotiation
USSeller 31Account 53£23K9Aug 15, 2026Qualification
DACHSeller 27Account 16£22K9Jul 3, 2026Negotiation
USSeller 27Account 20£16K10Aug 18, 2026Qualification
DACHSeller 27Account 110£11K11Aug 13, 2026Negotiation
USSeller 41Account 191£19K12Jul 4, 2026Discovery
USSeller 27Account 205£20K12Sep 28, 2026Proposal
USSeller 41Account 63£11K12Jul 6, 2026Negotiation
USSeller 46Account 59£15K13Aug 14, 2026Discovery
USSeller 27Account 178£11K15Sep 22, 2026Qualification
USSeller 45Account 48£9K16Jul 2, 2026Qualification
EMEASeller 29Account 29£8K16Jul 5, 2026Solution Validation
USSeller 36Account 83£9K16Aug 18, 2026Solution Validation
EMEASeller 30Account 170£22K17Jul 7, 2026Proposal
USSeller 28Account 184£14K17Sep 20, 2026Proposal
DACHSeller 29Account 56£9K18Aug 19, 2026Qualification
ASIASeller 41Account 106£9K18Jul 6, 2026Negotiation
EMEASeller 31Account 192£8K21Aug 14, 2026Qualification
USSeller 30Account 222£12K21Sep 20, 2026Qualification
EMEASeller 28Account 34£16K21Sep 21, 2026Proposal
EMEASeller 31Account 204£8K21Jul 9, 2026Proposal
LATAMSeller 31Account 186£16K22Jul 8, 2026Qualification
EMEASeller 46Account 88£19K22Jul 6, 2026Proposal
EMEASeller 27Account 160£13K22Aug 13, 2026Negotiation
DACHSeller 33Account 199£8K24Jul 8, 2026Discovery
USSeller 28Account 32£8K26Sep 22, 2026Qualification
EMEASeller 44Account 58£18K27Aug 16, 2026Solution Validation
USSeller 44Account 14£8K28Aug 16, 2026Qualification
EMEASeller 46Account 134£22K28Aug 18, 2026Qualification
USSeller 35Account 143£24K28Aug 19, 2026Discovery
ASIASeller 32Account 42£8K28Aug 11, 2026Solution Validation
DACHSeller 38Account 203£18K28Sep 20, 2026Proposal
USSeller 33Account 22£21K29Jul 7, 2026Solution Validation
LATAMSeller 29Account 96£17K30Jul 8, 2026Qualification
DACHSeller 38Account 151£15K33Sep 25, 2026Discovery
LATAMSeller 30Account 74£16K33Aug 15, 2026Solution Validation
EMEASeller 38Account 207£9K33Sep 20, 2026Solution Validation
EMEASeller 33Account 183£8K35Jul 9, 2026Discovery
USSeller 36Account 214£10K35Jul 2, 2026Discovery
LATAMSeller 35Account 135£19K36Aug 10, 2026Qualification
EMEASeller 44Account 19£10K40Aug 12, 2026Discovery
EMEASeller 32Account 177£8K40Jul 6, 2026Solution Validation
EMEASeller 38Account 210£8K41Aug 14, 2026Qualification
ASIASeller 44Account 3£16K41Jul 3, 2026Solution Validation
USSeller 35Account 146£17K43Jul 4, 2026Proposal
USSeller 35Account 38£10K44Aug 11, 2026Qualification
USSeller 36Account 93£17K44Jul 6, 2026Negotiation
USSeller 41Account 11£9K45Aug 16, 2026Discovery
USSeller 27Account 155£14K45Sep 27, 2026Solution Validation
USSeller 29Account 69£10K45Aug 19, 2026Proposal
USSeller 30Account 157£19K46Jul 7, 2026Qualification
EMEASeller 28Account 35£14K46Aug 12, 2026Discovery
EMEASeller 39Account 193£22K47Sep 25, 2026Discovery
USSeller 36Account 220£11K49Jul 2, 2026Discovery
USSeller 30Account 12£8K50Jul 7, 2026Proposal
USSeller 36Account 124£8K50Sep 26, 2026Proposal
USSeller 45Account 5£14K53Sep 24, 2026Discovery
USSeller 29Account 102£12K53Jul 6, 2026Discovery
USSeller 30Account 185£21K54Aug 10, 2026Qualification
EMEASeller 31Account 166£9K54Sep 26, 2026Discovery
USSeller 33Account 150£8K54Jul 9, 2026Negotiation
USSeller 32Account 18£15K55Sep 20, 2026Qualification
DACHSeller 33Account 154£14K55Jul 6, 2026Proposal
DACHSeller 44Account 126£10K56Aug 10, 2026Qualification
ASIASeller 28Account 95£8K56Aug 13, 2026Proposal
USSeller 29Account 70£10K56Aug 17, 2026Negotiation
USSeller 45Account 51£11K57Aug 12, 2026Discovery
USSeller 27Account 40£8K57Jul 2, 2026Proposal
USSeller 44Account 81£8K57Sep 26, 2026Negotiation
USSeller 44Account 112£13K58Aug 17, 2026Solution Validation
USSeller 47Account 196£14K58Jul 7, 2026Proposal
*Relationship Score (1–100) scored from tracked buyer interactions; below 60 = at-risk
*Deals with no recorded engagement score are excluded
*£ values are recorded total contract value (TCV)
View low engagement score deals on Ebsta Pipeline Insights
Data source
26
Pipeline Health · Deal Age

What Deals Are at Risk Due to Aging This Quarter?

As of June 30, 2026 | New Business Motion | Based on open deals entered the sales process from Qualification stage and closing in Jul 2026 – Sep 2026, data size: 716
Key Takeaway

444 of 716 open New Business deals (62%), £33.3M in contract value (TCV), have aged past 60 days, and the build-up is heaviest where deals wait on buyers: Proposal (154 aged) and Negotiation (96), with Discovery (86) behind.

Deals that close inside 60 days win 67% on this book and conversion collapses beyond that line, so a deal open past 60 has outrun its winning window, a strong sign it has stopped moving. Work the oldest first, progress the deals that can still close and disqualify the rest, before the aged book distorts the coverage picture.

Filters
180+ days120-180 days60-120 days<60 days (on track)
0 62 125 188 250 Open Deals 108 Qualification 152 Discovery 112 Solution Validation 224 Proposal 120 Negotiation Qualification · &lt;60 days (on track): 58 (54%) Qualification · 60-120 days: 26 (24%) Qualification · 120-180 days: 14 (13%) Qualification · 180+ days: 10 (9%) Discovery · &lt;60 days (on track): 66 (43%) Discovery · 60-120 days: 42 (28%) Discovery · 120-180 days: 26 (17%) Discovery · 180+ days: 18 (12%) Solution Validation · &lt;60 days (on track): 54 (48%) Solution Validation · 60-120 days: 28 (25%) Solution Validation · 120-180 days: 18 (16%) Solution Validation · 180+ days: 12 (11%) Proposal · &lt;60 days (on track): 70 (31%) Proposal · 60-120 days: 68 (30%) Proposal · 120-180 days: 48 (21%) Proposal · 180+ days: 38 (17%) Negotiation · &lt;60 days (on track): 24 (20%) Negotiation · 60-120 days: 50 (42%) Negotiation · 120-180 days: 26 (22%) Negotiation · 180+ days: 20 (17%)

Deals In Risk This Quarter

Showing 444 deals · £100k+ 150 · £50-100k 82 · £25-50k 81 · <£25k 131
TeamSellerOpportunity NameContract value (TCV)Deal Age (days)Closing DateCurrent Stage
DACHSeller 44Account 265£131K416Aug 15, 2026Solution Validation
LATAMSeller 36Account 242£145K415Aug 12, 2026Discovery
EMEASeller 30Account 255£109K414Aug 11, 2026Negotiation
USSeller 46Account 17£166K408Jul 7, 2026Negotiation
USSeller 41Account 332£170K401Aug 18, 2026Negotiation
ASIASeller 31Account 344£101K393Sep 25, 2026Solution Validation
ASIASeller 31Account 236£133K391Sep 20, 2026Negotiation
USSeller 41Account 130£147K387Aug 13, 2026Discovery
USSeller 29Account 174£163K385Aug 12, 2026Proposal
USSeller 41Account 164£203K383Sep 23, 2026Solution Validation
USSeller 29Account 325£121K376Jul 9, 2026Negotiation
EMEASeller 31Account 274£126K374Aug 15, 2026Proposal
USSeller 35Account 91£129K372Jul 8, 2026Proposal
DACHSeller 30Account 398£162K370Aug 15, 2026Discovery
EMEASeller 44Account 229£199K361Sep 28, 2026Proposal
USSeller 38Account 241£206K355Sep 23, 2026Qualification
USSeller 27Account 369£103K355Jul 2, 2026Negotiation
EMEASeller 44Account 439£195K351Aug 19, 2026Discovery
LATAMSeller 45Account 67£211K349Sep 27, 2026Solution Validation
ASIASeller 41Account 84£101K346Jul 5, 2026Negotiation
EMEASeller 32Account 82£147K345Aug 15, 2026Negotiation
DACHSeller 46Account 301£150K343Sep 28, 2026Qualification
DACHSeller 35Account 11£160K338Sep 23, 2026Qualification
USSeller 31Account 269£184K337Sep 27, 2026Discovery
DACHSeller 32Account 116£207K337Jul 9, 2026Negotiation
EMEASeller 36Account 217£186K336Jul 10, 2026Qualification
EMEASeller 33Account 6£130K327Sep 26, 2026Proposal
EMEASeller 45Account 251£122K326Sep 25, 2026Proposal
USSeller 44Account 436£121K321Jul 3, 2026Proposal
USSeller 32Account 152£138K313Aug 11, 2026Proposal
USSeller 38Account 370£175K311Aug 19, 2026Proposal
USSeller 36Account 8£205K304Jul 3, 2026Qualification
EMEASeller 47Account 396£204K301Aug 14, 2026Qualification
USSeller 36Account 333£137K299Jul 10, 2026Proposal
USSeller 47Account 360£135K298Aug 13, 2026Solution Validation
USSeller 36Account 53£138K296Jul 1, 2026Proposal
EMEASeller 31Account 323£176K291Aug 17, 2026Qualification
USSeller 44Account 110£178K282Aug 18, 2026Discovery
USSeller 30Account 88£171K279Jul 5, 2026Proposal
LATAMSeller 31Account 411£150K268Jul 5, 2026Proposal
USSeller 44Account 418£134K265Aug 14, 2026Proposal
DACHSeller 47Account 2£205K262Sep 21, 2026Discovery
ASIASeller 31Account 129£121K257Jul 9, 2026Solution Validation
USSeller 41Account 422£107K257Aug 14, 2026Proposal
LATAMSeller 36Account 351£175K253Sep 22, 2026Negotiation
EMEASeller 36Account 61£121K247Jul 1, 2026Proposal
DACHSeller 30Account 311£147K247Aug 16, 2026Proposal
ASIASeller 35Account 327£187K235Jul 5, 2026Proposal
USSeller 46Account 108£127K234Sep 20, 2026Discovery
EMEASeller 32Account 178£115K226Jul 8, 2026Negotiation
USSeller 30Account 272£169K224Sep 25, 2026Proposal
DACHSeller 41Account 237£204K223Sep 26, 2026Proposal
EMEASeller 32Account 168£208K222Aug 13, 2026Qualification
USSeller 27Account 172£171K222Sep 24, 2026Solution Validation
ASIASeller 46Account 118£204K208Sep 24, 2026Negotiation
LATAMSeller 35Account 437£145K207Aug 17, 2026Proposal
ASIASeller 38Account 382£162K203Aug 13, 2026Discovery
USSeller 33Account 284£179K201Jul 8, 2026Discovery
LATAMSeller 47Account 432£124K199Aug 19, 2026Negotiation
EMEASeller 28Account 276£152K198Sep 26, 2026Solution Validation
EMEASeller 46Account 186£180K195Sep 20, 2026Discovery
USSeller 38Account 393£119K188Aug 15, 2026Solution Validation
DACHSeller 44Account 214£182K187Sep 26, 2026Proposal
LATAMSeller 38Account 56£134K185Jul 4, 2026Qualification
USSeller 33Account 20£160K179Aug 14, 2026Proposal
USSeller 35Account 223£194K179Aug 18, 2026Negotiation
USSeller 32Account 356£121K178Aug 17, 2026Qualification
ASIASeller 31Account 341£172K173Jul 6, 2026Discovery
ASIASeller 41Account 79£146K170Jul 8, 2026Discovery
DACHSeller 36Account 63£178K169Sep 28, 2026Discovery
EMEASeller 46Account 70£109K169Jul 7, 2026Negotiation
USSeller 35Account 281£141K161Aug 13, 2026Proposal
USSeller 30Account 402£130K158Jul 7, 2026Discovery
USSeller 31Account 328£177K155Aug 10, 2026Qualification
ASIASeller 32Account 428£207K151Sep 21, 2026Solution Validation
EMEASeller 39Account 287£179K151Sep 21, 2026Proposal
USSeller 31Account 59£131K148Sep 23, 2026Qualification
DACHSeller 32Account 206£180K147Sep 28, 2026Proposal
EMEASeller 47Account 310£188K146Jul 9, 2026Proposal
USSeller 39Account 420£189K140Jul 9, 2026Qualification
USSeller 44Account 41£121K140Aug 15, 2026Negotiation
USSeller 46Account 195£177K138Sep 23, 2026Proposal
EMEASeller 35Account 149£154K137Jul 1, 2026Negotiation
USSeller 35Account 413£193K133Sep 26, 2026Discovery
EMEASeller 27Account 34£111K133Jul 1, 2026Proposal
USSeller 44Account 258£109K133Sep 20, 2026Proposal
USSeller 33Account 361£169K124Sep 25, 2026Proposal
EMEASeller 39Account 397£128K122Sep 23, 2026Proposal
ASIASeller 47Account 230£135K118Aug 11, 2026Qualification
USSeller 39Account 92£170K114Aug 13, 2026Solution Validation
USSeller 44Account 78£149K114Aug 14, 2026Proposal
ASIASeller 29Account 357£102K113Sep 26, 2026Discovery
DACHSeller 30Account 312£136K113Aug 13, 2026Solution Validation
LATAMSeller 27Account 302£126K112Jul 3, 2026Proposal
LATAMSeller 29Account 430£170K105Aug 10, 2026Negotiation
USSeller 27Account 366£205K103Sep 26, 2026Qualification
EMEASeller 30Account 227£118K100Sep 23, 2026Proposal
ASIASeller 41Account 14£150K99Sep 26, 2026Qualification
LATAMSeller 36Account 24£104K99Sep 25, 2026Proposal
USSeller 35Account 86£168K99Aug 15, 2026Proposal
USSeller 41Account 55£156K97Sep 26, 2026Solution Validation
DACHSeller 33Account 285£124K97Jul 3, 2026Proposal
USSeller 30Account 190£150K95Aug 14, 2026Proposal
EMEASeller 28Account 166£114K93Sep 25, 2026Proposal
USSeller 28Account 317£152K92Jul 4, 2026Discovery
USSeller 31Account 155£140K91Aug 19, 2026Discovery
USSeller 29Account 58£127K90Aug 17, 2026Qualification
USSeller 27Account 263£176K89Aug 14, 2026Solution Validation
USSeller 32Account 80£100K87Sep 24, 2026Qualification
DACHSeller 46Account 261£158K87Aug 16, 2026Negotiation
EMEASeller 36Account 441£196K85Jul 9, 2026Qualification
LATAMSeller 36Account 380£199K84Aug 12, 2026Qualification
ASIASeller 29Account 296£124K82Sep 20, 2026Discovery
ASIASeller 29Account 410£105K81Jul 2, 2026Proposal
LATAMSeller 32Account 43£200K80Jul 8, 2026Qualification
DACHSeller 27Account 381£151K80Sep 21, 2026Qualification
USSeller 30Account 183£149K80Aug 15, 2026Solution Validation
USSeller 32Account 112£146K79Jul 2, 2026Proposal
LATAMSeller 41Account 125£111K79Jul 8, 2026Proposal
EMEASeller 35Account 426£176K79Aug 12, 2026Negotiation
ASIASeller 32Account 37£172K78Sep 20, 2026Discovery
EMEASeller 32Account 386£121K78Jul 3, 2026Discovery
EMEASeller 45Account 135£130K77Aug 10, 2026Solution Validation
DACHSeller 30Account 352£150K74Jul 8, 2026Qualification
USSeller 44Account 305£185K74Sep 27, 2026Discovery
ASIASeller 45Account 440£104K74Sep 23, 2026Discovery
USSeller 33Account 187£156K73Jul 8, 2026Proposal
USSeller 41Account 144£136K73Sep 27, 2026Negotiation
DACHSeller 27Account 162£112K72Aug 15, 2026Discovery
EMEASeller 27Account 404£188K72Sep 24, 2026Proposal
LATAMSeller 30Account 114£123K70Sep 25, 2026Proposal
USSeller 47Account 203£119K70Aug 14, 2026Proposal
LATAMSeller 45Account 216£140K69Jul 8, 2026Proposal
LATAMSeller 38Account 188£155K69Sep 22, 2026Negotiation
EMEASeller 38Account 240£168K67Sep 20, 2026Qualification
USSeller 27Account 33£140K67Sep 26, 2026Discovery
USSeller 33Account 425£190K65Sep 20, 2026Discovery
EMEASeller 45Account 65£153K65Aug 16, 2026Solution Validation
ASIASeller 39Account 117£109K65Sep 21, 2026Solution Validation
DACHSeller 38Account 50£122K64Sep 20, 2026Qualification
ASIASeller 41Account 371£166K64Sep 23, 2026Qualification
USSeller 47Account 148£158K64Sep 28, 2026Discovery
USSeller 38Account 19£109K63Aug 15, 2026Discovery
DACHSeller 38Account 9£105K62Sep 27, 2026Negotiation
ASIASeller 35Account 377£197K62Aug 14, 2026Negotiation
EMEASeller 27Account 185£101K61Aug 18, 2026Qualification
USSeller 31Account 232£194K61Sep 27, 2026Qualification
USSeller 36Account 207£193K61Jul 1, 2026Discovery
ASIASeller 28Account 423£191K61Sep 25, 2026Discovery
USSeller 35Account 42£210K61Aug 15, 2026Solution Validation
LATAMSeller 32Account 350£59K420Sep 23, 2026Solution Validation
EMEASeller 30Account 16£94K417Jul 2, 2026Proposal
EMEASeller 46Account 71£90K416Jul 8, 2026Discovery
EMEASeller 33Account 248£94K409Sep 22, 2026Discovery
EMEASeller 41Account 26£74K395Sep 21, 2026Qualification
DACHSeller 29Account 249£76K389Sep 21, 2026Discovery
LATAMSeller 35Account 75£60K370Sep 22, 2026Qualification
DACHSeller 29Account 234£96K368Aug 12, 2026Proposal
USSeller 47Account 373£57K359Jul 5, 2026Negotiation
USSeller 28Account 18£58K358Jul 7, 2026Discovery
DACHSeller 35Account 44£61K356Jul 4, 2026Qualification
LATAMSeller 45Account 406£69K355Jul 7, 2026Discovery
LATAMSeller 44Account 124£91K347Jul 7, 2026Proposal
USSeller 41Account 102£66K328Aug 16, 2026Qualification
USSeller 35Account 330£52K326Aug 13, 2026Proposal
USSeller 39Account 417£82K325Sep 25, 2026Negotiation
USSeller 39Account 444£51K322Jul 10, 2026Negotiation
EMEASeller 44Account 47£82K317Aug 14, 2026Discovery
USSeller 45Account 119£52K296Jul 3, 2026Solution Validation
EMEASeller 47Account 68£89K291Sep 20, 2026Proposal
USSeller 46Account 151£50K286Aug 14, 2026Proposal
USSeller 39Account 1£57K284Jul 7, 2026Discovery
EMEASeller 41Account 429£50K284Jul 3, 2026Solution Validation
DACHSeller 39Account 399£67K266Aug 14, 2026Negotiation
EMEASeller 36Account 283£82K258Aug 16, 2026Negotiation
ASIASeller 33Account 391£85K256Sep 20, 2026Negotiation
EMEASeller 44Account 271£73K253Sep 27, 2026Qualification
USSeller 32Account 433£62K230Jul 5, 2026Discovery
USSeller 35Account 293£66K229Sep 25, 2026Proposal
DACHSeller 41Account 157£96K228Sep 26, 2026Solution Validation
LATAMSeller 35Account 215£89K227Sep 23, 2026Solution Validation
ASIASeller 46Account 60£66K227Aug 15, 2026Proposal
DACHSeller 44Account 395£90K224Sep 26, 2026Negotiation
DACHSeller 39Account 10£78K223Aug 10, 2026Proposal
USSeller 39Account 177£72K215Aug 15, 2026Solution Validation
EMEASeller 28Account 405£54K207Sep 21, 2026Solution Validation
DACHSeller 30Account 321£58K203Sep 22, 2026Discovery
EMEASeller 32Account 324£81K194Sep 22, 2026Qualification
LATAMSeller 30Account 226£90K193Aug 14, 2026Negotiation
USSeller 30Account 3£92K178Aug 18, 2026Discovery
EMEASeller 45Account 238£81K171Sep 25, 2026Proposal
USSeller 33Account 336£90K164Jul 4, 2026Proposal
ASIASeller 27Account 282£75K164Aug 12, 2026Negotiation
LATAMSeller 30Account 52£78K162Jul 6, 2026Proposal
EMEASeller 46Account 363£56K159Sep 23, 2026Solution Validation
ASIASeller 29Account 390£63K158Jul 6, 2026Solution Validation
USSeller 33Account 138£84K154Aug 15, 2026Negotiation
USSeller 29Account 239£56K152Sep 23, 2026Qualification
DACHSeller 31Account 154£75K151Sep 24, 2026Negotiation
USSeller 27Account 197£89K150Jul 6, 2026Discovery
LATAMSeller 31Account 35£53K150Sep 25, 2026Solution Validation
USSeller 38Account 266£55K148Sep 21, 2026Qualification
EMEASeller 35Account 123£64K144Sep 25, 2026Negotiation
USSeller 30Account 142£91K142Sep 24, 2026Qualification
DACHSeller 29Account 29£64K136Sep 22, 2026Discovery
USSeller 46Account 167£65K130Sep 24, 2026Solution Validation
DACHSeller 32Account 319£56K122Sep 19, 2026Discovery
USSeller 30Account 388£55K117Jul 2, 2026Solution Validation
EMEASeller 29Account 194£72K112Aug 12, 2026Negotiation
USSeller 41Account 288£67K111Jul 3, 2026Discovery
EMEASeller 32Account 76£77K111Sep 19, 2026Proposal
USSeller 46Account 21£77K109Sep 20, 2026Solution Validation
EMEASeller 28Account 375£55K109Sep 23, 2026Proposal
EMEASeller 47Account 73£92K106Sep 24, 2026Proposal
EMEASeller 35Account 156£69K106Jul 2, 2026Proposal
USSeller 30Account 338£65K102Sep 20, 2026Proposal
DACHSeller 38Account 198£53K100Jul 3, 2026Qualification
LATAMSeller 28Account 106£81K97Aug 16, 2026Solution Validation
EMEASeller 45Account 189£66K95Aug 14, 2026Solution Validation
DACHSeller 41Account 139£51K94Sep 21, 2026Discovery
USSeller 38Account 412£74K94Sep 24, 2026Discovery
USSeller 41Account 38£80K92Aug 14, 2026Negotiation
EMEASeller 27Account 419£58K81Jul 8, 2026Qualification
USSeller 33Account 262£81K79Aug 15, 2026Proposal
DACHSeller 36Account 401£90K78Aug 15, 2026Proposal
USSeller 27Account 159£57K76Jul 5, 2026Proposal
EMEASeller 46Account 193£54K75Aug 15, 2026Qualification
DACHSeller 38Account 259£59K68Jul 2, 2026Negotiation
EMEASeller 36Account 308£59K64Sep 26, 2026Proposal
EMEASeller 39Account 23£77K61Aug 11, 2026Qualification
LATAMSeller 31Account 181£71K61Jul 1, 2026Proposal
ASIASeller 44Account 335£80K61Sep 28, 2026Negotiation
LATAMSeller 39Account 210£26K417Jul 7, 2026Negotiation
USSeller 29Account 320£44K401Sep 20, 2026Solution Validation
USSeller 31Account 372£47K394Jul 7, 2026Proposal
EMEASeller 30Account 96£27K389Jul 10, 2026Solution Validation
DACHSeller 38Account 257£26K383Jul 9, 2026Discovery
ASIASeller 47Account 49£28K368Jul 9, 2026Solution Validation
EMEASeller 36Account 66£30K346Aug 11, 2026Proposal
DACHSeller 46Account 141£40K335Jul 5, 2026Negotiation
DACHSeller 47Account 268£25K334Jul 1, 2026Discovery
LATAMSeller 46Account 209£40K332Jul 4, 2026Proposal
DACHSeller 35Account 127£44K320Sep 25, 2026Discovery
EMEASeller 44Account 267£32K304Sep 25, 2026Solution Validation
LATAMSeller 28Account 113£46K301Jul 2, 2026Proposal
USSeller 36Account 334£36K301Aug 11, 2026Negotiation
USSeller 29Account 408£29K299Sep 27, 2026Discovery
EMEASeller 38Account 278£41K293Jul 3, 2026Negotiation
USSeller 31Account 300£29K290Aug 14, 2026Proposal
ASIASeller 47Account 275£48K276Aug 16, 2026Qualification
ASIASeller 44Account 295£44K268Aug 14, 2026Negotiation
ASIASeller 35Account 394£30K256Aug 15, 2026Proposal
DACHSeller 29Account 254£25K240Sep 20, 2026Proposal
DACHSeller 38Account 105£26K227Aug 10, 2026Discovery
LATAMSeller 28Account 158£49K212Jul 7, 2026Proposal
USSeller 39Account 385£27K208Sep 26, 2026Proposal
USSeller 32Account 329£49K204Jul 9, 2026Discovery
USSeller 28Account 133£28K204Aug 19, 2026Solution Validation
LATAMSeller 27Account 292£48K198Sep 27, 2026Proposal
EMEASeller 39Account 5£35K192Aug 18, 2026Solution Validation
USSeller 36Account 205£36K191Jul 3, 2026Proposal
DACHSeller 32Account 291£33K189Aug 14, 2026Discovery
EMEASeller 45Account 331£27K188Sep 21, 2026Proposal
USSeller 30Account 322£37K187Sep 22, 2026Qualification
EMEASeller 33Account 279£27K187Aug 12, 2026Discovery
USSeller 38Account 89£25K176Sep 24, 2026Qualification
LATAMSeller 38Account 179£26K173Sep 23, 2026Solution Validation
EMEASeller 30Account 337£35K166Aug 12, 2026Discovery
USSeller 32Account 99£26K166Sep 24, 2026Negotiation
USSeller 38Account 93£33K163Jul 1, 2026Negotiation
USSeller 44Account 109£29K162Sep 26, 2026Proposal
DACHSeller 29Account 303£36K161Sep 21, 2026Negotiation
USSeller 44Account 424£46K149Sep 26, 2026Negotiation
USSeller 33Account 213£30K145Sep 26, 2026Qualification
EMEASeller 44Account 171£35K140Aug 11, 2026Proposal
ASIASeller 44Account 219£41K139Sep 23, 2026Solution Validation
USSeller 35Account 36£34K134Jul 8, 2026Proposal
EMEASeller 32Account 208£39K134Jul 2, 2026Proposal
USSeller 44Account 416£36K133Sep 21, 2026Negotiation
USSeller 28Account 347£41K132Sep 21, 2026Solution Validation
USSeller 32Account 104£49K128Aug 16, 2026Negotiation
USSeller 44Account 163£37K118Aug 16, 2026Solution Validation
EMEASeller 29Account 204£26K106Aug 14, 2026Negotiation
DACHSeller 39Account 28£35K102Aug 17, 2026Proposal
USSeller 45Account 280£25K101Aug 16, 2026Qualification
EMEASeller 35Account 379£32K99Sep 27, 2026Solution Validation
USSeller 29Account 201£43K97Jul 2, 2026Qualification
USSeller 30Account 342£41K97Sep 26, 2026Proposal
EMEASeller 44Account 365£40K92Sep 24, 2026Discovery
ASIASeller 47Account 247£46K89Aug 16, 2026Solution Validation
LATAMSeller 29Account 54£27K88Sep 21, 2026Qualification
USSeller 35Account 314£29K88Jul 6, 2026Qualification
USSeller 35Account 364£45K88Aug 13, 2026Negotiation
ASIASeller 36Account 27£25K82Sep 24, 2026Negotiation
USSeller 30Account 289£40K80Jul 1, 2026Discovery
LATAMSeller 29Account 101£39K80Aug 14, 2026Solution Validation
EMEASeller 38Account 348£37K78Jul 8, 2026Negotiation
EMEASeller 28Account 340£43K74Aug 12, 2026Discovery
USSeller 41Account 103£41K74Sep 28, 2026Proposal
USSeller 45Account 30£28K72Jul 8, 2026Discovery
LATAMSeller 46Account 15£25K72Sep 23, 2026Solution Validation
EMEASeller 45Account 277£44K71Sep 23, 2026Discovery
EMEASeller 35Account 51£49K71Sep 28, 2026Solution Validation
USSeller 46Account 435£30K70Jul 6, 2026Proposal
EMEASeller 27Account 298£36K68Jul 4, 2026Proposal
USSeller 35Account 74£46K67Jul 5, 2026Proposal
EMEASeller 30Account 362£41K64Sep 28, 2026Proposal
ASIASeller 39Account 62£27K63Aug 14, 2026Qualification
USSeller 33Account 346£43K63Jul 4, 2026Qualification
DACHSeller 33Account 415£44K62Jul 4, 2026Negotiation
ASIASeller 35Account 367£43K61Sep 27, 2026Solution Validation
USSeller 30Account 243£35K61Sep 26, 2026Proposal
EMEASeller 41Account 294£36K61Sep 28, 2026Negotiation
USSeller 46Account 256£20K411Jul 8, 2026Negotiation
ASIASeller 27Account 196£24K408Jul 7, 2026Proposal
EMEASeller 32Account 161£14K407Sep 26, 2026Negotiation
DACHSeller 38Account 100£8K405Sep 27, 2026Solution Validation
EMEASeller 32Account 421£12K397Sep 20, 2026Proposal
EMEASeller 39Account 192£19K397Aug 18, 2026Negotiation
LATAMSeller 47Account 136£8K396Sep 22, 2026Qualification
LATAMSeller 29Account 253£8K383Jul 8, 2026Qualification
EMEASeller 28Account 304£9K383Aug 15, 2026Proposal
USSeller 28Account 169£8K377Sep 23, 2026Discovery
USSeller 45Account 383£8K377Jul 3, 2026Proposal
EMEASeller 46Account 211£10K372Jul 3, 2026Proposal
USSeller 36Account 309£15K369Aug 19, 2026Solution Validation
USSeller 38Account 132£9K361Aug 17, 2026Discovery
USSeller 45Account 221£16K358Jul 3, 2026Discovery
USSeller 39Account 111£10K353Aug 14, 2026Solution Validation
EMEASeller 46Account 290£8K343Aug 14, 2026Proposal
USSeller 36Account 137£11K342Sep 24, 2026Qualification
EMEASeller 29Account 145£13K339Sep 21, 2026Proposal
EMEASeller 33Account 39£11K335Jul 9, 2026Qualification
USSeller 45Account 83£21K329Aug 12, 2026Proposal
ASIASeller 30Account 431£12K329Sep 23, 2026Negotiation
EMEASeller 36Account 184£15K322Sep 22, 2026Proposal
DACHSeller 29Account 318£10K313Aug 11, 2026Proposal
USSeller 38Account 48£14K312Sep 24, 2026Negotiation
USSeller 28Account 246£11K310Sep 19, 2026Proposal
LATAMSeller 28Account 233£15K307Sep 28, 2026Proposal
EMEASeller 31Account 315£19K303Aug 14, 2026Discovery
USSeller 44Account 225£14K298Aug 19, 2026Negotiation
EMEASeller 33Account 121£22K293Jul 8, 2026Solution Validation
ASIASeller 38Account 297£8K293Sep 28, 2026Solution Validation
EMEASeller 45Account 25£8K284Aug 10, 2026Proposal
ASIASeller 45Account 349£9K283Aug 15, 2026Qualification
ASIASeller 46Account 77£18K278Aug 17, 2026Qualification
DACHSeller 33Account 57£10K274Aug 17, 2026Proposal
USSeller 36Account 153£14K260Aug 14, 2026Discovery
USSeller 36Account 353£11K254Jul 2, 2026Proposal
DACHSeller 36Account 387£9K248Jul 8, 2026Negotiation
EMEASeller 29Account 126£8K245Sep 20, 2026Proposal
USSeller 36Account 150£24K243Aug 10, 2026Proposal
USSeller 27Account 180£13K236Jul 5, 2026Negotiation
EMEASeller 30Account 286£8K235Jul 6, 2026Proposal
LATAMSeller 45Account 199£8K234Jul 9, 2026Proposal
USSeller 44Account 245£11K223Aug 13, 2026Proposal
LATAMSeller 44Account 69£13K222Jul 9, 2026Negotiation
EMEASeller 45Account 115£8K222Aug 12, 2026Negotiation
DACHSeller 31Account 40£8K221Aug 16, 2026Proposal
USSeller 29Account 326£9K215Aug 17, 2026Discovery
ASIASeller 30Account 12£9K214Jul 1, 2026Negotiation
EMEASeller 45Account 400£8K208Aug 13, 2026Solution Validation
USSeller 27Account 95£8K208Sep 28, 2026Proposal
USSeller 41Account 306£13K206Sep 20, 2026Qualification
EMEASeller 29Account 389£9K205Jul 1, 2026Proposal
LATAMSeller 33Account 384£13K190Aug 16, 2026Discovery
ASIASeller 47Account 273£8K190Jul 9, 2026Negotiation
USSeller 47Account 443£9K184Jul 2, 2026Discovery
USSeller 31Account 45£8K184Sep 24, 2026Proposal
ASIASeller 44Account 173£8K172Jul 3, 2026Proposal
USSeller 27Account 376£8K171Aug 17, 2026Qualification
DACHSeller 44Account 182£8K168Jul 5, 2026Proposal
EMEASeller 31Account 407£22K168Sep 22, 2026Proposal
USSeller 46Account 222£20K165Sep 28, 2026Proposal
USSeller 27Account 252£8K165Aug 10, 2026Proposal
EMEASeller 32Account 307£17K157Aug 19, 2026Solution Validation
ASIASeller 45Account 354£8K156Sep 28, 2026Solution Validation
ASIASeller 33Account 22£8K154Aug 12, 2026Qualification
USSeller 36Account 4£9K153Aug 13, 2026Qualification
ASIASeller 31Account 200£15K153Jul 4, 2026Negotiation
USSeller 41Account 355£22K146Aug 10, 2026Discovery
ASIASeller 36Account 131£8K143Jul 2, 2026Discovery
USSeller 32Account 228£12K143Jul 2, 2026Proposal
DACHSeller 33Account 414£20K140Sep 22, 2026Negotiation
EMEASeller 46Account 235£8K137Sep 25, 2026Qualification
USSeller 28Account 264£8K137Aug 12, 2026Proposal
DACHSeller 39Account 32£12K134Jul 9, 2026Negotiation
USSeller 44Account 7£10K130Sep 20, 2026Discovery
USSeller 28Account 147£8K128Jul 9, 2026Qualification
USSeller 39Account 359£17K125Sep 26, 2026Qualification
EMEASeller 41Account 160£14K124Sep 24, 2026Proposal
EMEASeller 36Account 220£21K116Aug 17, 2026Qualification
USSeller 32Account 299£9K116Aug 11, 2026Discovery
USSeller 46Account 442£12K116Sep 20, 2026Solution Validation
ASIASeller 30Account 231£8K112Jul 7, 2026Solution Validation
EMEASeller 27Account 72£8K104Aug 19, 2026Proposal
EMEASeller 32Account 403£8K100Sep 23, 2026Discovery
DACHSeller 30Account 224£10K99Aug 15, 2026Negotiation
EMEASeller 32Account 270£23K97Sep 24, 2026Negotiation
EMEASeller 33Account 128£8K96Sep 28, 2026Qualification
USSeller 36Account 212£22K96Jul 5, 2026Qualification
USSeller 28Account 97£12K96Sep 20, 2026Negotiation
EMEASeller 45Account 374£8K95Jul 1, 2026Discovery
EMEASeller 47Account 392£15K95Aug 18, 2026Solution Validation
ASIASeller 47Account 343£8K92Aug 18, 2026Proposal
ASIASeller 38Account 120£8K90Sep 23, 2026Qualification
DACHSeller 28Account 64£13K89Sep 19, 2026Proposal
LATAMSeller 45Account 368£19K87Aug 17, 2026Solution Validation
USSeller 31Account 13£9K86Sep 24, 2026Negotiation
EMEASeller 32Account 90£12K85Jul 3, 2026Solution Validation
USSeller 46Account 143£15K85Sep 26, 2026Solution Validation
USSeller 38Account 98£10K85Jul 6, 2026Negotiation
DACHSeller 36Account 358£11K80Sep 20, 2026Proposal
EMEASeller 45Account 409£8K80Sep 25, 2026Negotiation
EMEASeller 33Account 175£19K79Sep 24, 2026Proposal
USSeller 45Account 438£11K77Sep 21, 2026Discovery
EMEASeller 44Account 140£8K77Sep 22, 2026Proposal
DACHSeller 32Account 250£21K76Jul 6, 2026Discovery
USSeller 28Account 378£19K75Jul 7, 2026Solution Validation
EMEASeller 44Account 260£13K75Sep 26, 2026Proposal
EMEASeller 41Account 87£24K74Jul 4, 2026Qualification
EMEASeller 35Account 316£10K72Jul 5, 2026Qualification
LATAMSeller 39Account 313£20K70Aug 19, 2026Discovery
USSeller 35Account 94£8K69Sep 27, 2026Proposal
LATAMSeller 38Account 146£8K69Aug 11, 2026Proposal
USSeller 29Account 202£20K68Sep 26, 2026Discovery
EMEASeller 46Account 339£9K68Aug 15, 2026Solution Validation
USSeller 44Account 170£10K67Aug 11, 2026Solution Validation
ASIASeller 36Account 107£8K67Jul 4, 2026Proposal
ASIASeller 45Account 165£13K66Sep 21, 2026Proposal
EMEASeller 30Account 218£8K65Aug 14, 2026Qualification
EMEASeller 31Account 345£9K65Sep 27, 2026Qualification
USSeller 44Account 81£9K65Jul 5, 2026Proposal
EMEASeller 31Account 191£15K64Sep 26, 2026Proposal
EMEASeller 28Account 427£21K64Sep 26, 2026Proposal
USSeller 33Account 31£9K63Sep 23, 2026Proposal
EMEASeller 35Account 122£11K63Jul 10, 2026Negotiation
USSeller 32Account 176£21K63Aug 13, 2026Negotiation
ASIASeller 46Account 434£13K62Aug 19, 2026Discovery
LATAMSeller 44Account 85£14K62Aug 13, 2026Solution Validation
LATAMSeller 35Account 46£9K62Aug 19, 2026Negotiation
EMEASeller 36Account 134£8K61Jul 9, 2026Solution Validation
USSeller 47Account 244£8K61Sep 27, 2026Negotiation
*Deal age = calendar days since the opportunity was created
View stalled deals on Ebsta Pipeline Insights
Data source
27
Pipeline Health · Deal Slippage

Where in the Pipeline Did Deals Slip This Quarter?

As of June 30, 2026 | New Business Motion | Based on open deals entered the sales process from Qualification stage and closing in Jul 2026 – Sep 2026, data size: 716
Key Takeaway

Across the open pipeline, 17% of deals have slipped 90+ days and 6% (43 deals) beyond 181, where recovery is rare. The exposure is spread across the funnel rather than parked in one stage.

Slippage is a close-date problem: validate the dates on these deals, re-forecast the ones that have genuinely moved out, and close the ones that are not coming back, so the forecast reflects when deals will actually land.

Filters
181+ days91-180 days31-90 days1-30 daysNo slippage
0 200 400 600 800 Deals Entered 716 Qualification 585 Discovery 402 Solution Validation 493 Proposal 287 Negotiation Qualification · No slippage: 322 (45%) Qualification · 1-30 days: 143 (20%) Qualification · 31-90 days: 129 (18%) Qualification · 91-180 days: 79 (11%) Qualification · 181+ days: 43 (6%) Discovery · No slippage: 263 (45%) Discovery · 1-30 days: 117 (20%) Discovery · 31-90 days: 106 (18%) Discovery · 91-180 days: 65 (11%) Discovery · 181+ days: 34 (6%) Solution Validation · No slippage: 181 (45%) Solution Validation · 1-30 days: 80 (20%) Solution Validation · 31-90 days: 73 (18%) Solution Validation · 91-180 days: 44 (11%) Solution Validation · 181+ days: 24 (6%) Proposal · No slippage: 222 (45%) Proposal · 1-30 days: 99 (20%) Proposal · 31-90 days: 89 (18%) Proposal · 91-180 days: 54 (11%) Proposal · 181+ days: 29 (6%) Negotiation · No slippage: 129 (45%) Negotiation · 1-30 days: 57 (20%) Negotiation · 31-90 days: 52 (18%) Negotiation · 91-180 days: 32 (11%) Negotiation · 181+ days: 17 (6%)
45% 20% 18% 11% 6% 716 open deals No slippage: 322 (45.0%) 1-30 days: 143 (20.0%) 31-90 days: 129 (18.0%) 91-180 days: 79 (11.0%) 181+ days: 43 (6.0%)

Deals In Risk This Quarter

Showing 394 deals · £100k+ 123 · £50-100k 84 · £25-50k 63 · <£25k 124
TeamSellerOpportunity NameContract value (TCV)Slipped DaysClosing DateCurrent Stage
USSeller 36Account 309£104K320Jul 1, 2026Proposal
ASIASeller 41Account 72£115K317Sep 24, 2026Proposal
USSeller 30Account 3£128K314Sep 25, 2026Proposal
USSeller 33Account 52£188K314Aug 10, 2026Negotiation
EMEASeller 39Account 18£116K312Aug 13, 2026Proposal
EMEASeller 38Account 8£132K306Aug 14, 2026Proposal
EMEASeller 32Account 257£139K304Jul 5, 2026Proposal
EMEASeller 45Account 207£134K296Aug 19, 2026Proposal
DACHSeller 32Account 195£139K294Aug 17, 2026Proposal
USSeller 32Account 42£206K293Sep 20, 2026Qualification
EMEASeller 47Account 256£112K290Sep 20, 2026Solution Validation
USSeller 33Account 109£145K276Jul 3, 2026Solution Validation
EMEASeller 30Account 343£119K274Aug 16, 2026Qualification
USSeller 28Account 157£123K263Sep 20, 2026Solution Validation
EMEASeller 46Account 354£176K261Jul 4, 2026Proposal
USSeller 45Account 341£122K259Aug 11, 2026Discovery
EMEASeller 47Account 126£119K258Jul 1, 2026Negotiation
EMEASeller 33Account 12£159K253Sep 26, 2026Qualification
EMEASeller 47Account 272£126K252Aug 14, 2026Proposal
DACHSeller 38Account 78£119K251Jul 1, 2026Proposal
DACHSeller 47Account 291£186K249Sep 21, 2026Negotiation
EMEASeller 31Account 215£135K247Jul 7, 2026Qualification
USSeller 44Account 50£156K243Jul 5, 2026Proposal
DACHSeller 29Account 334£110K243Jul 3, 2026Negotiation
EMEASeller 38Account 197£122K238Aug 19, 2026Negotiation
EMEASeller 31Account 53£169K235Sep 23, 2026Proposal
EMEASeller 35Account 122£132K232Sep 26, 2026Proposal
USSeller 32Account 254£162K220Aug 19, 2026Discovery
USSeller 28Account 108£112K214Sep 25, 2026Proposal
DACHSeller 45Account 184£157K214Aug 18, 2026Proposal
USSeller 41Account 116£158K207Sep 25, 2026Discovery
DACHSeller 36Account 198£173K206Aug 17, 2026Solution Validation
DACHSeller 35Account 393£102K206Aug 19, 2026Proposal
EMEASeller 35Account 226£149K204Jul 5, 2026Proposal
USSeller 45Account 188£211K203Jul 5, 2026Solution Validation
EMEASeller 47Account 209£159K203Sep 23, 2026Solution Validation
USSeller 28Account 21£135K197Aug 13, 2026Solution Validation
USSeller 47Account 304£195K188Aug 10, 2026Qualification
USSeller 33Account 244£154K183Aug 11, 2026Qualification
DACHSeller 30Account 336£155K179Aug 16, 2026Qualification
EMEASeller 46Account 54£117K179Aug 17, 2026Negotiation
USSeller 35Account 240£166K174Jul 1, 2026Discovery
DACHSeller 30Account 39£183K173Aug 13, 2026Solution Validation
EMEASeller 32Account 80£102K168Jul 8, 2026Proposal
DACHSeller 31Account 134£106K168Sep 27, 2026Proposal
EMEASeller 44Account 16£149K165Aug 18, 2026Proposal
USSeller 30Account 205£133K161Aug 16, 2026Proposal
USSeller 33Account 139£142K160Aug 16, 2026Negotiation
EMEASeller 32Account 392£156K155Aug 14, 2026Solution Validation
USSeller 33Account 34£181K154Jul 6, 2026Solution Validation
USSeller 30Account 127£106K151Jul 2, 2026Discovery
DACHSeller 36Account 355£148K150Aug 17, 2026Negotiation
USSeller 27Account 378£161K146Aug 19, 2026Discovery
EMEASeller 33Account 275£137K144Jul 2, 2026Qualification
EMEASeller 31Account 322£148K143Aug 12, 2026Solution Validation
USSeller 44Account 120£201K140Sep 24, 2026Qualification
LATAMSeller 47Account 200£107K137Aug 15, 2026Discovery
USSeller 44Account 232£202K137Jul 7, 2026Negotiation
DACHSeller 35Account 135£165K135Jul 4, 2026Discovery
ASIASeller 27Account 38£172K134Sep 20, 2026Qualification
USSeller 45Account 158£168K133Sep 28, 2026Discovery
EMEASeller 41Account 128£182K131Jul 8, 2026Proposal
USSeller 33Account 234£100K128Aug 17, 2026Proposal
EMEASeller 44Account 177£149K127Aug 14, 2026Proposal
USSeller 29Account 164£195K120Jul 2, 2026Proposal
USSeller 38Account 357£134K119Aug 15, 2026Discovery
USSeller 32Account 214£104K117Sep 25, 2026Qualification
USSeller 28Account 112£102K112Aug 10, 2026Discovery
EMEASeller 44Account 292£198K112Aug 16, 2026Proposal
USSeller 36Account 86£168K110Sep 23, 2026Proposal
USSeller 33Account 237£134K108Aug 17, 2026Proposal
USSeller 33Account 30£207K104Aug 10, 2026Negotiation
DACHSeller 38Account 252£113K101Jul 2, 2026Proposal
EMEASeller 33Account 46£148K95Aug 11, 2026Proposal
ASIASeller 36Account 321£112K87Jul 4, 2026Solution Validation
ASIASeller 36Account 47£160K86Aug 12, 2026Discovery
USSeller 31Account 266£157K84Aug 11, 2026Proposal
USSeller 44Account 206£110K80Aug 12, 2026Discovery
EMEASeller 39Account 331£193K80Sep 20, 2026Solution Validation
DACHSeller 45Account 265£114K79Sep 23, 2026Proposal
ASIASeller 29Account 26£147K76Aug 10, 2026Solution Validation
USSeller 46Account 102£118K74Sep 20, 2026Discovery
USSeller 45Account 287£206K71Jul 5, 2026Proposal
USSeller 35Account 358£150K68Aug 15, 2026Solution Validation
EMEASeller 44Account 253£185K65Aug 19, 2026Proposal
EMEASeller 30Account 67£174K61Sep 24, 2026Discovery
LATAMSeller 41Account 196£182K60Jul 8, 2026Qualification
DACHSeller 41Account 71£199K59Aug 17, 2026Qualification
EMEASeller 39Account 314£155K59Aug 18, 2026Negotiation
ASIASeller 39Account 305£117K57Sep 22, 2026Proposal
LATAMSeller 30Account 37£205K55Sep 25, 2026Discovery
EMEASeller 38Account 91£146K55Sep 28, 2026Proposal
USSeller 35Account 163£153K54Aug 12, 2026Solution Validation
ASIASeller 38Account 170£142K52Jul 5, 2026Proposal
EMEASeller 31Account 193£202K52Aug 18, 2026Negotiation
EMEASeller 44Account 319£177K50Sep 23, 2026Qualification
LATAMSeller 33Account 99£166K48Aug 17, 2026Proposal
ASIASeller 35Account 23£135K47Sep 25, 2026Proposal
ASIASeller 35Account 142£207K43Jul 10, 2026Proposal
USSeller 29Account 356£139K35Aug 13, 2026Proposal
USSeller 28Account 96£141K34Jul 1, 2026Discovery
EMEASeller 31Account 69£116K33Aug 16, 2026Qualification
EMEASeller 44Account 87£158K23Jul 7, 2026Solution Validation
ASIASeller 30Account 117£186K22Jul 5, 2026Negotiation
USSeller 30Account 182£100K19Aug 11, 2026Proposal
ASIASeller 39Account 194£116K19Jul 2, 2026Proposal
EMEASeller 38Account 385£160K17Sep 26, 2026Discovery
USSeller 30Account 79£132K15Aug 18, 2026Qualification
EMEASeller 44Account 327£128K15Sep 22, 2026Negotiation
USSeller 45Account 312£158K14Jul 9, 2026Solution Validation
USSeller 38Account 361£206K13Aug 11, 2026Proposal
EMEASeller 35Account 370£114K13Aug 15, 2026Negotiation
DACHSeller 36Account 394£209K12Aug 13, 2026Proposal
USSeller 41Account 33£108K11Aug 18, 2026Proposal
EMEASeller 45Account 176£166K10Aug 11, 2026Solution Validation
ASIASeller 47Account 381£120K8Aug 18, 2026Proposal
EMEASeller 39Account 335£162K5Sep 26, 2026Proposal
USSeller 28Account 146£205K4Jul 6, 2026Discovery
USSeller 41Account 258£137K4Sep 23, 2026Proposal
USSeller 27Account 367£107K2Jul 3, 2026Qualification
USSeller 31Account 5£110K2Sep 19, 2026Negotiation
EMEASeller 39Account 154£178K1Sep 28, 2026Proposal
LATAMSeller 45Account 386£157K1Sep 21, 2026Negotiation
USSeller 27Account 223£90K328Jul 4, 2026Negotiation
USSeller 46Account 353£57K325Jul 2, 2026Discovery
ASIASeller 38Account 11£84K321Aug 13, 2026Proposal
EMEASeller 47Account 180£73K320Aug 11, 2026Proposal
ASIASeller 41Account 375£87K317Sep 26, 2026Proposal
USSeller 28Account 132£60K310Jul 8, 2026Discovery
USSeller 28Account 131£83K305Aug 11, 2026Negotiation
LATAMSeller 41Account 317£54K301Aug 19, 2026Negotiation
DACHSeller 28Account 213£77K295Sep 28, 2026Discovery
DACHSeller 30Account 377£54K274Jul 9, 2026Discovery
ASIASeller 35Account 20£78K265Jul 9, 2026Proposal
ASIASeller 47Account 133£63K260Sep 26, 2026Solution Validation
ASIASeller 36Account 199£68K257Sep 25, 2026Qualification
EMEASeller 41Account 277£83K257Aug 12, 2026Negotiation
EMEASeller 39Account 217£50K255Sep 25, 2026Negotiation
USSeller 45Account 28£59K249Sep 28, 2026Solution Validation
USSeller 31Account 382£71K247Aug 16, 2026Solution Validation
EMEASeller 31Account 141£58K242Aug 13, 2026Discovery
USSeller 31Account 216£50K240Aug 17, 2026Proposal
EMEASeller 38Account 297£60K214Aug 18, 2026Proposal
USSeller 28Account 348£97K211Sep 27, 2026Proposal
LATAMSeller 27Account 119£65K207Aug 17, 2026Discovery
USSeller 47Account 103£51K203Jul 8, 2026Negotiation
EMEASeller 31Account 89£84K202Aug 16, 2026Negotiation
USSeller 41Account 338£77K201Aug 15, 2026Negotiation
USSeller 39Account 56£50K198Aug 19, 2026Qualification
USSeller 35Account 156£75K185Aug 19, 2026Proposal
USSeller 27Account 82£60K182Sep 25, 2026Negotiation
DACHSeller 32Account 284£54K178Jul 9, 2026Solution Validation
USSeller 36Account 222£87K178Aug 12, 2026Proposal
ASIASeller 36Account 13£85K177Sep 28, 2026Qualification
EMEASeller 38Account 136£83K177Aug 14, 2026Qualification
USSeller 35Account 351£73K167Jul 5, 2026Discovery
EMEASeller 46Account 160£69K166Sep 22, 2026Qualification
EMEASeller 33Account 306£60K162Jul 6, 2026Solution Validation
USSeller 41Account 345£67K158Aug 15, 2026Discovery
EMEASeller 33Account 130£86K158Aug 11, 2026Solution Validation
USSeller 36Account 98£83K148Jul 4, 2026Proposal
LATAMSeller 46Account 267£80K143Jul 9, 2026Qualification
EMEASeller 44Account 1£72K139Jul 1, 2026Proposal
USSeller 41Account 171£83K139Jul 2, 2026Proposal
ASIASeller 39Account 6£87K135Aug 11, 2026Qualification
USSeller 39Account 283£55K125Sep 21, 2026Proposal
LATAMSeller 28Account 106£75K119Jul 4, 2026Solution Validation
DACHSeller 29Account 342£64K116Aug 18, 2026Proposal
USSeller 29Account 185£62K101Sep 20, 2026Proposal
USSeller 30Account 22£74K90Aug 13, 2026Qualification
EMEASeller 28Account 143£51K90Aug 17, 2026Proposal
DACHSeller 27Account 235£92K82Aug 15, 2026Discovery
USSeller 38Account 181£54K79Jul 6, 2026Negotiation
DACHSeller 30Account 224£68K74Aug 17, 2026Solution Validation
USSeller 33Account 191£88K68Aug 15, 2026Discovery
ASIASeller 45Account 147£57K66Jul 4, 2026Solution Validation
DACHSeller 41Account 376£57K66Jul 10, 2026Proposal
ASIASeller 45Account 17£55K62Jul 6, 2026Proposal
USSeller 41Account 294£51K59Jul 4, 2026Proposal
EMEASeller 31Account 88£85K58Sep 28, 2026Discovery
USSeller 29Account 300£69K58Jul 4, 2026Discovery
USSeller 46Account 14£52K58Jul 3, 2026Negotiation
EMEASeller 32Account 172£99K56Jul 6, 2026Solution Validation
USSeller 45Account 115£74K54Aug 13, 2026Proposal
USSeller 44Account 190£55K50Aug 17, 2026Qualification
LATAMSeller 28Account 238£82K46Sep 24, 2026Qualification
USSeller 41Account 57£70K45Aug 11, 2026Negotiation
ASIASeller 35Account 202£65K33Jul 1, 2026Discovery
USSeller 39Account 75£76K29Sep 22, 2026Negotiation
USSeller 33Account 49£70K26Aug 17, 2026Proposal
EMEASeller 32Account 66£50K25Sep 26, 2026Proposal
DACHSeller 28Account 282£64K22Aug 14, 2026Proposal
ASIASeller 28Account 77£96K14Sep 26, 2026Qualification
LATAMSeller 36Account 285£95K14Aug 12, 2026Proposal
ASIASeller 35Account 380£62K14Jul 7, 2026Proposal
LATAMSeller 32Account 9£92K12Aug 13, 2026Discovery
ASIASeller 41Account 373£85K10Sep 22, 2026Solution Validation
EMEASeller 29Account 310£86K8Jul 7, 2026Proposal
LATAMSeller 45Account 94£58K7Aug 12, 2026Proposal
LATAMSeller 44Account 81£65K6Jul 5, 2026Qualification
EMEASeller 46Account 246£91K5Sep 25, 2026Qualification
DACHSeller 29Account 4£89K5Jul 6, 2026Discovery
DACHSeller 30Account 324£57K4Jul 4, 2026Proposal
ASIASeller 33Account 339£51K3Jul 8, 2026Proposal
EMEASeller 47Account 328£69K2Sep 26, 2026Negotiation
DACHSeller 29Account 230£59K1Aug 17, 2026Discovery
EMEASeller 33Account 105£51K1Sep 27, 2026Proposal
EMEASeller 38Account 121£34K313Sep 28, 2026Qualification
ASIASeller 28Account 97£27K313Sep 24, 2026Discovery
DACHSeller 33Account 330£29K311Sep 26, 2026Qualification
USSeller 31Account 365£32K297Jul 4, 2026Qualification
ASIASeller 41Account 352£27K290Sep 23, 2026Qualification
USSeller 29Account 137£42K284Aug 18, 2026Proposal
DACHSeller 38Account 308£46K275Aug 15, 2026Proposal
DACHSeller 35Account 350£25K268Jul 1, 2026Negotiation
USSeller 33Account 279£46K262Jul 7, 2026Negotiation
EMEASeller 32Account 74£28K253Aug 15, 2026Discovery
EMEASeller 47Account 263£37K246Aug 15, 2026Proposal
EMEASeller 38Account 301£25K227Sep 25, 2026Negotiation
USSeller 36Account 248£38K220Jul 3, 2026Proposal
USSeller 36Account 92£28K213Aug 14, 2026Solution Validation
DACHSeller 38Account 85£27K211Sep 27, 2026Proposal
LATAMSeller 29Account 368£33K197Aug 13, 2026Solution Validation
LATAMSeller 47Account 260£28K189Sep 20, 2026Proposal
DACHSeller 38Account 175£30K181Sep 28, 2026Qualification
USSeller 46Account 344£47K176Jul 1, 2026Discovery
DACHSeller 38Account 166£45K152Aug 16, 2026Qualification
ASIASeller 44Account 169£39K145Sep 25, 2026Proposal
USSeller 38Account 35£46K136Aug 11, 2026Qualification
ASIASeller 41Account 313£46K126Aug 12, 2026Proposal
USSeller 41Account 68£30K123Jul 3, 2026Proposal
USSeller 27Account 389£31K120Sep 23, 2026Proposal
USSeller 44Account 174£46K117Aug 11, 2026Qualification
EMEASeller 32Account 7£43K115Aug 16, 2026Solution Validation
USSeller 45Account 189£44K97Aug 19, 2026Discovery
DACHSeller 29Account 44£38K97Sep 25, 2026Proposal
EMEASeller 32Account 43£45K96Sep 20, 2026Negotiation
EMEASeller 39Account 273£42K94Aug 12, 2026Discovery
USSeller 29Account 140£46K92Aug 10, 2026Solution Validation
USSeller 45Account 362£36K92Jul 4, 2026Solution Validation
ASIASeller 45Account 280£44K90Sep 26, 2026Qualification
USSeller 31Account 36£41K87Jul 3, 2026Proposal
USSeller 38Account 259£33K83Sep 20, 2026Qualification
EMEASeller 36Account 290£35K83Sep 28, 2026Discovery
DACHSeller 28Account 15£28K77Jul 3, 2026Discovery
USSeller 35Account 390£28K74Sep 26, 2026Negotiation
USSeller 47Account 347£29K71Sep 28, 2026Discovery
ASIASeller 47Account 293£49K66Sep 21, 2026Qualification
ASIASeller 39Account 125£32K64Sep 20, 2026Proposal
USSeller 32Account 276£34K63Sep 20, 2026Proposal
USSeller 35Account 144£47K61Sep 26, 2026Negotiation
USSeller 46Account 153£29K43Jul 9, 2026Discovery
ASIASeller 27Account 218£38K42Sep 27, 2026Proposal
LATAMSeller 27Account 316£26K41Aug 16, 2026Discovery
USSeller 36Account 150£41K41Jul 5, 2026Proposal
USSeller 27Account 208£36K33Aug 18, 2026Proposal
USSeller 27Account 186£28K27Aug 17, 2026Discovery
EMEASeller 46Account 192£36K25Aug 19, 2026Discovery
USSeller 31Account 179£31K24Jul 1, 2026Negotiation
LATAMSeller 38Account 225£36K21Aug 16, 2026Proposal
EMEASeller 41Account 151£37K17Sep 23, 2026Proposal
USSeller 36Account 58£33K16Jul 3, 2026Negotiation
LATAMSeller 33Account 138£34K13Jul 1, 2026Proposal
EMEASeller 46Account 168£43K13Sep 22, 2026Negotiation
LATAMSeller 35Account 111£36K12Sep 24, 2026Proposal
EMEASeller 41Account 10£39K11Sep 21, 2026Proposal
USSeller 44Account 318£37K2Aug 15, 2026Proposal
USSeller 32Account 124£31K2Jul 10, 2026Negotiation
EMEASeller 32Account 346£29K1Aug 12, 2026Discovery
EMEASeller 39Account 270£48K1Aug 16, 2026Solution Validation
LATAMSeller 27Account 296£10K325Jul 6, 2026Negotiation
USSeller 30Account 29£19K322Jul 7, 2026Discovery
LATAMSeller 36Account 261£8K322Sep 21, 2026Solution Validation
ASIASeller 45Account 288£8K318Aug 17, 2026Solution Validation
USSeller 41Account 123£8K306Aug 17, 2026Proposal
USSeller 47Account 93£8K303Aug 19, 2026Solution Validation
USSeller 32Account 41£10K291Jul 1, 2026Qualification
EMEASeller 36Account 295£10K281Aug 19, 2026Discovery
EMEASeller 47Account 302£8K280Jul 1, 2026Discovery
EMEASeller 36Account 360£10K275Sep 20, 2026Negotiation
LATAMSeller 30Account 262£17K272Aug 17, 2026Negotiation
ASIASeller 31Account 73£23K266Aug 11, 2026Discovery
ASIASeller 27Account 159£13K257Jul 8, 2026Discovery
EMEASeller 33Account 70£10K256Jul 9, 2026Discovery
ASIASeller 35Account 326£15K253Jul 8, 2026Solution Validation
EMEASeller 32Account 281£12K249Sep 23, 2026Qualification
DACHSeller 27Account 311£18K249Jul 9, 2026Negotiation
EMEASeller 46Account 110£8K247Aug 10, 2026Solution Validation
ASIASeller 28Account 25£14K242Jul 8, 2026Proposal
EMEASeller 44Account 274£8K239Sep 19, 2026Negotiation
USSeller 28Account 45£9K234Sep 28, 2026Proposal
LATAMSeller 36Account 364£8K234Sep 25, 2026Negotiation
DACHSeller 46Account 165£18K233Jul 2, 2026Discovery
EMEASeller 30Account 243£20K228Jul 7, 2026Solution Validation
USSeller 29Account 227£18K226Jul 3, 2026Solution Validation
ASIASeller 28Account 239£10K216Aug 18, 2026Qualification
DACHSeller 47Account 383£8K213Jul 2, 2026Proposal
DACHSeller 32Account 19£8K211Jul 7, 2026Qualification
USSeller 36Account 229£12K210Jul 7, 2026Proposal
USSeller 29Account 315£10K208Aug 15, 2026Proposal
DACHSeller 33Account 31£20K207Aug 15, 2026Proposal
USSeller 44Account 359£23K207Jul 3, 2026Proposal
EMEASeller 39Account 369£12K204Sep 20, 2026Discovery
LATAMSeller 46Account 371£9K201Jul 7, 2026Qualification
EMEASeller 41Account 242£8K200Aug 18, 2026Qualification
USSeller 33Account 384£9K183Sep 26, 2026Proposal
USSeller 46Account 220£8K172Jul 2, 2026Solution Validation
LATAMSeller 41Account 62£10K171Aug 17, 2026Proposal
EMEASeller 47Account 155£11K168Sep 27, 2026Discovery
LATAMSeller 29Account 329£13K167Sep 20, 2026Discovery
EMEASeller 32Account 107£13K163Sep 24, 2026Qualification
EMEASeller 44Account 32£8K162Jul 8, 2026Qualification
EMEASeller 46Account 221£9K159Jul 9, 2026Negotiation
USSeller 46Account 250£8K158Sep 24, 2026Solution Validation
USSeller 46Account 118£16K156Aug 12, 2026Discovery
EMEASeller 46Account 101£8K156Jul 7, 2026Proposal
USSeller 44Account 201£14K156Aug 18, 2026Proposal
USSeller 29Account 337£9K153Sep 22, 2026Proposal
ASIASeller 44Account 372£11K144Jul 9, 2026Proposal
ASIASeller 44Account 2£17K143Sep 25, 2026Negotiation
EMEASeller 27Account 114£17K142Aug 13, 2026Negotiation
DACHSeller 35Account 379£8K140Jul 1, 2026Discovery
ASIASeller 44Account 187£8K136Sep 28, 2026Solution Validation
ASIASeller 30Account 323£13K132Sep 27, 2026Negotiation
LATAMSeller 47Account 162£19K130Sep 23, 2026Solution Validation
EMEASeller 28Account 247£14K114Sep 25, 2026Discovery
ASIASeller 32Account 298£15K112Jul 9, 2026Qualification
EMEASeller 44Account 387£11K109Aug 15, 2026Qualification
ASIASeller 35Account 64£8K108Aug 12, 2026Proposal
DACHSeller 47Account 332£10K98Sep 20, 2026Solution Validation
ASIASeller 31Account 269£11K98Jul 7, 2026Proposal
USSeller 28Account 24£16K90Aug 16, 2026Discovery
DACHSeller 30Account 340£13K86Jul 3, 2026Negotiation
DACHSeller 46Account 388£16K85Jul 4, 2026Discovery
EMEASeller 27Account 391£9K85Aug 10, 2026Discovery
EMEASeller 33Account 113£8K74Jul 7, 2026Proposal
EMEASeller 32Account 203£14K71Sep 28, 2026Proposal
EMEASeller 38Account 245£14K70Sep 24, 2026Proposal
USSeller 41Account 183£9K66Sep 24, 2026Proposal
DACHSeller 41Account 60£8K65Sep 27, 2026Negotiation
ASIASeller 35Account 210£11K62Jul 5, 2026Discovery
USSeller 29Account 219£8K62Jul 4, 2026Proposal
EMEASeller 32Account 48£8K61Sep 24, 2026Discovery
USSeller 33Account 363£8K60Jul 4, 2026Proposal
ASIASeller 45Account 95£13K53Sep 28, 2026Solution Validation
EMEASeller 31Account 289£10K51Sep 28, 2026Solution Validation
DACHSeller 30Account 83£9K49Jul 1, 2026Discovery
EMEASeller 41Account 299£13K47Aug 14, 2026Discovery
ASIASeller 33Account 152£23K46Sep 27, 2026Solution Validation
USSeller 38Account 228£21K43Sep 27, 2026Negotiation
EMEASeller 32Account 212£22K42Sep 20, 2026Proposal
USSeller 33Account 349£10K40Jul 1, 2026Solution Validation
DACHSeller 32Account 271£10K39Aug 15, 2026Solution Validation
EMEASeller 31Account 307£16K38Jul 7, 2026Discovery
EMEASeller 46Account 325£8K38Jul 5, 2026Proposal
ASIASeller 30Account 100£20K37Jul 9, 2026Discovery
EMEASeller 45Account 320£15K36Aug 12, 2026Discovery
DACHSeller 38Account 231£13K29Aug 19, 2026Discovery
DACHSeller 35Account 27£19K29Jul 2, 2026Solution Validation
USSeller 31Account 249£13K27Jul 1, 2026Proposal
USSeller 39Account 333£17K26Aug 11, 2026Solution Validation
USSeller 45Account 149£8K24Jul 5, 2026Qualification
USSeller 47Account 286£21K24Sep 27, 2026Qualification
DACHSeller 28Account 161£13K24Jul 10, 2026Proposal
ASIASeller 44Account 264£21K24Sep 27, 2026Proposal
EMEASeller 44Account 148£11K22Aug 15, 2026Proposal
EMEASeller 30Account 236£8K22Aug 13, 2026Negotiation
USSeller 31Account 204£11K18Sep 26, 2026Discovery
USSeller 44Account 268£9K18Jul 6, 2026Proposal
EMEASeller 35Account 173£13K18Jul 9, 2026Negotiation
USSeller 47Account 61£8K17Sep 24, 2026Discovery
EMEASeller 30Account 90£8K16Sep 20, 2026Proposal
USSeller 36Account 104£17K15Sep 20, 2026Qualification
ASIASeller 31Account 63£8K15Sep 22, 2026Solution Validation
EMEASeller 44Account 178£22K14Sep 28, 2026Discovery
EMEASeller 35Account 129£9K14Jul 3, 2026Proposal
USSeller 39Account 59£14K13Sep 22, 2026Solution Validation
LATAMSeller 35Account 251£9K12Jul 7, 2026Qualification
EMEASeller 39Account 366£21K12Jul 7, 2026Discovery
USSeller 44Account 40£9K8Sep 27, 2026Discovery
ASIASeller 30Account 145£22K6Aug 16, 2026Discovery
USSeller 41Account 211£10K6Sep 21, 2026Proposal
DACHSeller 31Account 241£8K5Sep 25, 2026Negotiation
USSeller 47Account 255£18K4Sep 25, 2026Solution Validation
DACHSeller 31Account 84£12K3Aug 17, 2026Qualification
EMEASeller 31Account 233£8K3Jul 9, 2026Negotiation
LATAMSeller 33Account 51£8K2Jul 8, 2026Qualification
LATAMSeller 28Account 167£9K2Aug 12, 2026Negotiation
LATAMSeller 30Account 278£17K1Jul 8, 2026Discovery
ASIASeller 46Account 303£10K1Aug 12, 2026Discovery
USSeller 29Account 374£11K1Sep 21, 2026Discovery
USSeller 46Account 55£13K1Jul 10, 2026Proposal
USSeller 30Account 65£8K1Jul 1, 2026Proposal
USSeller 47Account 76£22K1Sep 25, 2026Negotiation
*Slippage refers to how much the projected close date of a deal is pushed
*For example, if a deal had a close date of April 1st, and that date was later moved to July 1st, the deal is considered to have slipped by 90 days
*The spotlight lists open deals slipped 90+ days
View slipped deals on Ebsta Funnel Analytics
Data source
28
Pipeline Health · Account Engagement

Are We Deeply Engaged in Our Top Accounts?

As of June 30, 2026 | Based on accounts with recorded won value; the table below lists those above £100K sitting under the 60 engagement benchmark, data size: 680 accounts
Key Takeaway

Engagement rises with account value but the gap at the top is the exposure: 24 accounts above £100K sit under the 60 engagement benchmark, holding £5.6M of won value between them, and 10 of those are in the £250K+ tier.

Below £25K the book is thin by design, 42% of those accounts score under 40 and most carry a single won deal. The risk is not the tail, it is the 15 largest accounts whose relationships have gone quiet while the revenue kept renewing.

Filters
0-2021-4041-6061-8081-100
0% 25% 50% 75% 100% % of accounts 10% 22% 26% 24% 18% <£25K 402 accounts 14% 28% 26% 20% 12% £25K-£100K 186 accounts 20% 34% 24% 14% £100K-£250K 62 accounts 27% 38% 20% 10% £250K+ 30 accounts <£25K · score 81-100: 40 accounts (10%) <£25K · score 61-80: 88 accounts (22%) <£25K · score 41-60: 105 accounts (26%) <£25K · score 21-40: 96 accounts (24%) <£25K · score 0-20: 72 accounts (18%) £25K-£100K · score 81-100: 26 accounts (14%) £25K-£100K · score 61-80: 52 accounts (28%) £25K-£100K · score 41-60: 48 accounts (26%) £25K-£100K · score 21-40: 37 accounts (20%) £25K-£100K · score 0-20: 22 accounts (12%) £100K-£250K · score 81-100: 12 accounts (20%) £100K-£250K · score 61-80: 21 accounts (34%) £100K-£250K · score 41-60: 15 accounts (24%) £100K-£250K · score 21-40: 9 accounts (14%) £100K-£250K · score 0-20: 5 accounts (8%) £250K+ · score 81-100: 8 accounts (27%) £250K+ · score 61-80: 11 accounts (38%) £250K+ · score 41-60: 6 accounts (20%) £250K+ · score 21-40: 3 accounts (10%) £250K+ · score 0-20: 2 accounts (5%)

Accounts In Risk This Quarter

Showing 24 accounts · £100-250k 14 · £250k+ 10
TeamOwnerAccount NameTotal Won AmountEngagement ScoreWon DealsOpen OppsLast Activity
USSeller 33Account 1£412K227241 days ago
EMEASeller 32Account 2£386K415163 days ago
DACHSeller 27Account 3£355K179328 days ago
LATAMSeller 28Account 4£331K534097 days ago
ASIASeller 29Account 5£318K356252 days ago
USSeller 30Account 6£297K483174 days ago
EMEASeller 35Account 7£284K128418 days ago
DACHSeller 38Account 8£271K5751112 days ago
LATAMSeller 41Account 9£262K444245 days ago
ASIASeller 44Account 10£254K296088 days ago
USSeller 31Account 11£243K513131 days ago
EMEASeller 36Account 12£231K387366 days ago
DACHSeller 33Account 13£222K265223 days ago
LATAMSeller 32Account 14£208K5521104 days ago
ASIASeller 27Account 15£196K436057 days ago
USSeller 28Account 16£184K194236 days ago
EMEASeller 29Account 17£173K583179 days ago
DACHSeller 30Account 18£164K335249 days ago
LATAMSeller 35Account 19£152K474392 days ago
ASIASeller 38Account 20£141K246127 days ago
USSeller 41Account 21£133K522061 days ago
EMEASeller 44Account 22£124K365284 days ago
DACHSeller 31Account 23£116K593139 days ago
LATAMSeller 36Account 24£108K454171 days ago
*Engagement score (1–100) from tracked buyer interactions across the account; below 60 = at-risk
*Account spend buckets are lifetime won value
*£ values are recorded total contract value (TCV)
View account engagement on Account Insights
Data source
29
Pipeline Health · ICP Mix

Is the Pipeline Mix Shifting Away From High-Fit ICP Accounts?

From Q1 FY24 To Q2 FY26 | New Business + Expansion Motions | quarterly pipeline value by ICP-fit score band; Q2 FY26 = the current open book (£24.7M)
Key Takeaway

High-fit pipeline is thinning: High and Very High ICP accounts have fallen to a record-low 15.1% of the Q2 FY26 pipeline, against a 33% average across the window, and the drop is sharp; the mix was 51.4% high-fit only a quarter ago. 37.9% of the £24.7M open book now sits in Low and Very Low fit.

On the closed book, high-fit accounts convert at 20.7% against 1.7% for low-fit, so a mix this skewed puts next quarters’ win rate and deal size at risk. Rebalancing sourcing toward ICP accounts, using the attribute view on the ICP-efficiency slide, is the pipeline lever this quarter.

Very Low ICP FitLow ICP FitGood ICP FitHigh ICP FitVery High ICP FitLabel above each column = High + Very High share
0% 25% 50% 75% 100% Share of pipeline value 34% 2024-Q1 27% 2024-Q2 30% 2024-Q3 29% 2024-Q4 37% 2025-Q1 31% 2025-Q2 35% 2025-Q3 42% 2025-Q4 51% 2026-Q1 15% 2026-Q2 2024-Q1Pipeline: £28.3MHigh + Very High: 34.3%Very High ICP Fit: 7.1% · £2.0MHigh ICP Fit: 27.2% · £7.7MGood ICP Fit: 32.3% · £9.1MLow ICP Fit: 23.9% · £6.8MVery Low ICP Fit: 9.4% · £2.7M 2024-Q2Pipeline: £22.9MHigh + Very High: 27.4%Very High ICP Fit: 7.2% · £1.7MHigh ICP Fit: 20.2% · £4.6MGood ICP Fit: 42.6% · £9.7MLow ICP Fit: 19.6% · £4.5MVery Low ICP Fit: 10.4% · £2.4M 2024-Q3Pipeline: £12.5MHigh + Very High: 29.9%Very High ICP Fit: 8.0% · £1.0MHigh ICP Fit: 21.9% · £2.7MGood ICP Fit: 48.5% · £6.1MLow ICP Fit: 10.8% · £1.4MVery Low ICP Fit: 10.8% · £1.4M 2024-Q4Pipeline: £12.5MHigh + Very High: 29.4%Very High ICP Fit: 7.3% · £0.9MHigh ICP Fit: 22.1% · £2.8MGood ICP Fit: 51.0% · £6.4MLow ICP Fit: 12.0% · £1.5MVery Low ICP Fit: 7.6% · £0.9M 2025-Q1Pipeline: £13.2MHigh + Very High: 36.9%Very High ICP Fit: 8.3% · £1.1MHigh ICP Fit: 28.6% · £3.8MGood ICP Fit: 32.9% · £4.3MLow ICP Fit: 24.5% · £3.2MVery Low ICP Fit: 5.7% · £0.7M 2025-Q2Pipeline: £9.9MHigh + Very High: 31.3%Very High ICP Fit: 5.2% · £0.5MHigh ICP Fit: 26.1% · £2.6MGood ICP Fit: 35.2% · £3.5MLow ICP Fit: 30.1% · £3.0MVery Low ICP Fit: 3.4% · £0.3M 2025-Q3Pipeline: £6.7MHigh + Very High: 35.4%Very High ICP Fit: 7.6% · £0.5MHigh ICP Fit: 27.8% · £1.9MGood ICP Fit: 50.8% · £3.4MLow ICP Fit: 7.6% · £0.5MVery Low ICP Fit: 6.2% · £0.4M 2025-Q4Pipeline: £4.8MHigh + Very High: 41.6%Very High ICP Fit: 18.6% · £0.9MHigh ICP Fit: 23.0% · £1.1MGood ICP Fit: 38.5% · £1.9MLow ICP Fit: 13.9% · £0.7MVery Low ICP Fit: 6.0% · £0.3M 2026-Q1Pipeline: £8.3MHigh + Very High: 51.4%Very High ICP Fit: 5.1% · £0.4MHigh ICP Fit: 46.3% · £3.8MGood ICP Fit: 29.2% · £2.4MLow ICP Fit: 11.0% · £0.9MVery Low ICP Fit: 8.4% · £0.7M 2026-Q2Pipeline: £24.7MHigh + Very High: 15.1%Very High ICP Fit: 1.9% · £0.5MHigh ICP Fit: 13.1% · £3.2MGood ICP Fit: 47.1% · £11.6MLow ICP Fit: 28.0% · £6.9MVery Low ICP Fit: 9.8% · £2.4M
*ICP Fit is scored from firmographic attributes (employee size, business model, market focus, revenue band) and grouped into five bands
*Column label = High + Very High share of that quarter’s pipeline value
*£ values are recorded total contract value (TCV)
Data source
30
Pipeline Health · Pipeline Maturity

Is Our Pipeline Mature Enough to Sustain This Quarter's Targets?

All Territories · open New Business pipeline · Pipeline Maturity = % of pipeline volume in mid/late stages · N=716 open deals
Key Takeaway

Four territories are on track for the quarter: EMEA South (41% of pipeline value already in mid or late stages), US East (34%), US West (27%) and DACH (26%). EMEA North (24%), US (18%) and ASIA (9%) are at risk, with most of their quarter resting on early-stage deals; ASIA’s 293-day average cycle makes its 9% the most urgent gap to close.

0% 25% 50% 75% 100% % of pipeline $ 41% 179d cycle EMEA South 34% 138d cycle US East 27% 135d cycle US West 26% 142d cycle DACH 24% 116d cycle EMEA North 18% 134d cycle US 9% 293d cycle ASIA EMEA South · Negotiation: $27K (2%) EMEA South · Proposal: $661K (39%) EMEA South · Solution Validation: $322K (19%) EMEA South · Qualification & Discovery: $673K (40%) US East · Negotiation: $341K (13%) US East · Proposal: $540K (21%) US East · Solution Validation: $355K (14%) US East · Qualification & Discovery: $1.39M (53%) US West · Negotiation: $396K (5%) US West · Proposal: $1.62M (22%) US West · Solution Validation: $1.89M (25%) US West · Qualification & Discovery: $3.59M (48%) DACH · Negotiation: $180K (8%) DACH · Proposal: $437K (19%) DACH · Solution Validation: $861K (37%) DACH · Qualification & Discovery: $880K (37%) EMEA North · Negotiation: $152K (7%) EMEA North · Proposal: $383K (17%) EMEA North · Solution Validation: $355K (16%) EMEA North · Qualification & Discovery: $1.34M (60%) US · Negotiation: $138K (18%) US · Solution Validation: $318K (41%) US · Qualification & Discovery: $324K (42%) ASIA · Proposal: $72K (9%) ASIA · Solution Validation: $65K (8%) ASIA · Qualification & Discovery: $652K (83%) ON TRACK TO HIT TARGETAT RISK
Qualification & DiscoverySolution ValidationProposalNegotiation
*Pipeline Maturity = % of open pipeline volume ($) in mid and late stages, over active qualified stages
*Mid/late = Proposal and Negotiation
*Sales Cycle = average open-deal age in days
View pipeline trend and maturity on Ebsta Pipeline Tracker
Data source
31
Pipeline Health · Pipeline Maturity

Is Our Pipeline Mature Enough to Sustain the Targets?

All Territories · New Business & Expansion · this quarter vs next quarter · Pipeline Maturity = % of pipeline volume in mid/late stages
Key Takeaway

This quarter's open pipeline is 27% mature, but next quarter's is only 6%, almost entirely early-stage. With most future coverage still unqualified, next quarter's target is at risk unless deals are advanced now.

Qualification & DiscoverySolution ValidationPreferred vendorProposalNegotiation
£0 £500K £1.00M £1.50M £2.00M Open Pipeline (£) 27% Quota £734K This Quarter 6% Quota £780K Next Quarter This Quarter · Negotiation: £17K (1%) This Quarter · Proposal: £104K (7%) This Quarter · Preferred vendor: £266K (19%) This Quarter · Solution Validation: £321K (23%) This Quarter · Qualification & Discovery: £707K (50%) Next Quarter · Proposal: £787 (0%) Next Quarter · Preferred vendor: £93K (6%) Next Quarter · Solution Validation: £159K (10%) Next Quarter · Qualification & Discovery: £1.39M (85%)
*Pipeline Maturity = % of open pipeline volume (£) in mid and late stages, over active qualified stages
*Mid/late = Preferred vendor, Proposal and Negotiation
View pipeline trend and maturity on Ebsta Pipeline Tracker
Data source
32
Chapter 04

Coach

The Coach chapter identifies who needs support and in what areas, empowering leaders to deliver targeted coaching. It brings together forecast accuracy, territory velocity, coverage gaps, and the specific deals and reps where coaching will move the number most.

33
Coach

What Shape Is the Team In, and Who Needs Coaching?

As of June 30, 2026 | All Territories · New Business | Profiles assigned by team-relative percentile fit (no fixed thresholds), data size: 18 sellers
Filters
Key Takeaway

The 16 scored sellers now span the full range of shapes: 2 Martini Glass (the model: building, covered and attaining), 2 Whistle, 3 Rollercoaster, 4 Grinder, 2 Quiet Quitter and 3 Dry Pipeline, with Seller 43 ramping and Seller 31 unscored. Seller 33 anchors the Martini Glass pattern to copy, pairing the strongest pipeline build with attainment. The coaching load splits cleanly: pipeline-build coaching for the Dry Pipeline trio, deal-quality coaching for the Grinders, and consistency work for the Rollercoasters.

Team Shape: sellers per profile
11% 11% 17% 22% 11% 17% 6% 6% 18 sellers Martini Glass: 2 (11.1%) Whistle: 2 (11.1%) Rollercoaster: 3 (16.7%) Grinder: 4 (22.2%) Quiet Quitter: 2 (11.1%) Dry Pipeline: 3 (16.7%) Ramp: 1 (5.6%) No Data: 1 (5.6%)
Martini Glass 2Martini Glass2 sellers: Seller 32, Seller 33Builds plenty, well covered, and attaining. The optimal shape.Whistle 2Whistle2 sellers: Seller 27, Seller 40Win rate suspiciously high on thin coverage. Likely not all in the CRM.Rollercoaster 3Rollercoaster3 sellers: Seller 29, Seller 30, Seller 47Hitting quota today, but too little new pipeline behind it, so results spike one quarter and dry up the next.Grinder 4Grinder4 sellers: Seller 28, Seller 35, Seller 38, Seller 39Working hard and creating pipeline, but too few of those deals are won. Effort is there, conversion is not.Quiet Quitter 2Quiet Quitter2 sellers: Seller 41, Seller 45Activity has dropped across the board: not prospecting, not engaging, not hitting quota. A person signal.Dry Pipeline 3Dry Pipeline3 sellers: Seller 36, Seller 44, Seller 46Almost no open pipeline recorded and nothing new coming in, so there is nothing to sell from next quarter.Ramp 1Ramp1 seller: Seller 43New in seat and still building a first pipeline.No Data 1No Data1 seller: Seller 31Not enough recorded activity to score this quarter.
20% 20% 20% 40% 5 sellers Martini Glass: 1 (20.0%) Whistle: 1 (20.0%) Grinder: 1 (20.0%) Dry Pipeline: 2 (40.0%)
Martini Glass 1Martini Glass1 seller: Seller 32Builds plenty, well covered, and attaining. The optimal shape.Whistle 1Whistle1 seller: Seller 40Win rate suspiciously high on thin coverage. Likely not all in the CRM.Grinder 1Grinder1 seller: Seller 28Working hard and creating pipeline, but too few of those deals are won. Effort is there, conversion is not.Dry Pipeline 2Dry Pipeline2 sellers: Seller 36, Seller 44Almost no open pipeline recorded and nothing new coming in, so there is nothing to sell from next quarter.
20% 40% 20% 20% 5 sellers Martini Glass: 1 (20.0%) Rollercoaster: 2 (40.0%) Grinder: 1 (20.0%) Quiet Quitter: 1 (20.0%)
Martini Glass 1Martini Glass1 seller: Seller 33Builds plenty, well covered, and attaining. The optimal shape.Rollercoaster 2Rollercoaster2 sellers: Seller 29, Seller 30Hitting quota today, but too little new pipeline behind it, so results spike one quarter and dry up the next.Grinder 1Grinder1 seller: Seller 38Working hard and creating pipeline, but too few of those deals are won. Effort is there, conversion is not.Quiet Quitter 1Quiet Quitter1 seller: Seller 41Activity has dropped across the board: not prospecting, not engaging, not hitting quota. A person signal.
33% 33% 33% 3 sellers Whistle: 1 (33.3%) Grinder: 1 (33.3%) Ramp: 1 (33.3%)
Whistle 1Whistle1 seller: Seller 27Win rate suspiciously high on thin coverage. Likely not all in the CRM.Grinder 1Grinder1 seller: Seller 35Working hard and creating pipeline, but too few of those deals are won. Effort is there, conversion is not.Ramp 1Ramp1 seller: Seller 43New in seat and still building a first pipeline.
50% 50% 2 sellers Rollercoaster: 1 (50.0%) No Data: 1 (50.0%)
Rollercoaster 1Rollercoaster1 seller: Seller 47Hitting quota today, but too little new pipeline behind it, so results spike one quarter and dry up the next.No Data 1No Data1 seller: Seller 31Not enough recorded activity to score this quarter.
33% 33% 33% 3 sellers Grinder: 1 (33.3%) Quiet Quitter: 1 (33.3%) Dry Pipeline: 1 (33.3%)
Grinder 1Grinder1 seller: Seller 39Working hard and creating pipeline, but too few of those deals are won. Effort is there, conversion is not.Quiet Quitter 1Quiet Quitter1 seller: Seller 45Activity has dropped across the board: not prospecting, not engaging, not hitting quota. A person signal.Dry Pipeline 1Dry Pipeline1 seller: Seller 46Almost no open pipeline recorded and nothing new coming in, so there is nothing to sell from next quarter.
ShapeProfileWhat it means & the coaching move
Martini GlassBuilds plenty, well covered, and attaining. The optimal shape.
Coach: Protect and stretch: give more territory or strategic accounts.
WhistleWin rate suspiciously high on thin coverage. Likely not all in the CRM.
Coach: Fix CRM hygiene: get every live deal logged before trusting the number.
RollercoasterHitting quota today, but too little new pipeline behind it, so results spike one quarter and dry up the next.
Coach: Build a steady prospecting routine so the next quarter is not a cliff.
GrinderWorking hard and creating pipeline, but too few of those deals are won. Effort is there, conversion is not.
Coach: Coach technique and qualification, or assess role fit.
ConstipatedFull pipeline that will not move: coverage outruns build, deals stuck mid-funnel.
Coach: Clean out stale deals and prospect fresh pipeline.
Quiet QuitterActivity has dropped across the board: not prospecting, not engaging, not hitting quota. A person signal.
Coach: Engagement and welfare check before anything tactical.
Dry PipelineAlmost no open pipeline recorded and nothing new coming in, so there is nothing to sell from next quarter. Unlike a Quiet Quitter this can be a data gap rather than a people problem.
Coach: Often a data-coverage gap; confirm the pull, then rebuild from prospecting.
Who Needs Coaching

9 of 16 scored sellers carry a coaching-priority shape: 4 grinding hard without converting, 2 disengaged, 3 running dry. Start with technique and pipeline hygiene, not more leads.

Every seller, all territories (hover a Profile tag for the reason + to spotlight the metrics behind it)
Team baseline, what every high/low below is measured against (recomputed each run):
35%
Win Rate ?
team avg
Win RateA seller's entered-pipeline win rate — won ÷ deals that reached Discovery+ (last 4 quarters), the same basis as the Pipeline Coverage slide (not the all-deals rate).How: Team average of each scored seller's entered-pipeline win rate (deal counts).Each seller’s high/low below is measured against this.
91%
Attainment (2026 Q2) ?
team avg
AttainmentA seller's quota attainment for the current quarter, 2026 Q2.How: 2026 Q2 won bookings ÷ 2026 Q2 quota, per seller; team average.Each seller’s high/low below is measured against this.
72
Relationship Score ?
team avg
Relationship ScoreA seller's average Ebsta relationship score — buyer engagement built from email / calendar / call activity (not a raw activity count).How: Team average of each scored seller's avg_ebstascore.Each seller’s high/low below is measured against this.
1.50x
Pipeline Build (last 90 days) ?
median
Pipeline BuildNew pipeline a seller created in the last 90 days, relative to their quarterly quota.How: pipeline_built_90d ÷ quarterly quota, per seller; team median.Each seller’s high/low below is measured against this.
67%
Mid-Stage ?
team avg
Mid-StageThe share of a seller's open pipeline value sitting in mid-funnel stages.How: Team average of each scored seller's mid-stage %.Each seller’s high/low below is measured against this.
35d
Sales Cycle ?
median
Sales CycleA seller's average sales-cycle length in days (avg_sales_cycle).How: Median of each scored seller's avg_sales_cycle.Each seller’s high/low below is measured against this.
Every seller · EMEA (5 sellers) (hover a Profile tag for the reason + to spotlight the metrics behind it)
Team baseline, what every high/low below is measured against (recomputed each run):
36%
Win Rate ?
territory avg
Win RateA seller's entered-pipeline win rate — won ÷ deals that reached Discovery+ (last 4 quarters), the same basis as the Pipeline Coverage slide (not the all-deals rate).How: Territory average of each scored seller's entered-pipeline win rate (deal counts).Each seller’s high/low below is measured against this.
76%
Attainment (2026 Q2) ?
territory avg
AttainmentA seller's quota attainment for the current quarter, 2026 Q2.How: 2026 Q2 won bookings ÷ 2026 Q2 quota, per seller; team average.Each seller’s high/low below is measured against this.
73
Relationship Score ?
territory avg
Relationship ScoreA seller's average Ebsta relationship score — buyer engagement built from email / calendar / call activity (not a raw activity count).How: Territory average of each scored seller's avg_ebstascore.Each seller’s high/low below is measured against this.
1.10x
Pipeline Build (last 90 days) ?
median
Pipeline BuildNew pipeline a seller created in the last 90 days, relative to their quarterly quota.How: pipeline_built_90d ÷ quarterly quota, per seller; team median.Each seller’s high/low below is measured against this.
69%
Mid-Stage ?
territory avg
Mid-StageThe share of a seller's open pipeline value sitting in mid-funnel stages.How: Territory average of each scored seller's mid-stage %.Each seller’s high/low below is measured against this.
33d
Sales Cycle ?
median
Sales CycleA seller's average sales-cycle length in days (avg_sales_cycle).How: Median of each scored seller's avg_sales_cycle.Each seller’s high/low below is measured against this.
Every seller · US (7 sellers) (hover a Profile tag for the reason + to spotlight the metrics behind it)
Team baseline, what every high/low below is measured against (recomputed each run):
35%
Win Rate ?
territory avg
Win RateA seller's entered-pipeline win rate — won ÷ deals that reached Discovery+ (last 4 quarters), the same basis as the Pipeline Coverage slide (not the all-deals rate).How: Territory average of each scored seller's entered-pipeline win rate (deal counts).Each seller’s high/low below is measured against this.
109%
Attainment (2026 Q2) ?
territory avg
AttainmentA seller's quota attainment for the current quarter, 2026 Q2.How: 2026 Q2 won bookings ÷ 2026 Q2 quota, per seller; team average.Each seller’s high/low below is measured against this.
70
Relationship Score ?
territory avg
Relationship ScoreA seller's average Ebsta relationship score — buyer engagement built from email / calendar / call activity (not a raw activity count).How: Territory average of each scored seller's avg_ebstascore.Each seller’s high/low below is measured against this.
1.99x
Pipeline Build (last 90 days) ?
median
Pipeline BuildNew pipeline a seller created in the last 90 days, relative to their quarterly quota.How: pipeline_built_90d ÷ quarterly quota, per seller; team median.Each seller’s high/low below is measured against this.
67%
Mid-Stage ?
territory avg
Mid-StageThe share of a seller's open pipeline value sitting in mid-funnel stages.How: Territory average of each scored seller's mid-stage %.Each seller’s high/low below is measured against this.
32d
Sales Cycle ?
median
Sales CycleA seller's average sales-cycle length in days (avg_sales_cycle).How: Median of each scored seller's avg_sales_cycle.Each seller’s high/low below is measured against this.
Every seller · DACH (3 sellers) (hover a Profile tag for the reason + to spotlight the metrics behind it)
Team baseline, what every high/low below is measured against (recomputed each run):
32%
Win Rate ?
territory avg
Win RateA seller's entered-pipeline win rate — won ÷ deals that reached Discovery+ (last 4 quarters), the same basis as the Pipeline Coverage slide (not the all-deals rate).How: Territory average of each scored seller's entered-pipeline win rate (deal counts).Each seller’s high/low below is measured against this.
72%
Attainment (2026 Q2) ?
territory avg
AttainmentA seller's quota attainment for the current quarter, 2026 Q2.How: 2026 Q2 won bookings ÷ 2026 Q2 quota, per seller; team average.Each seller’s high/low below is measured against this.
71
Relationship Score ?
territory avg
Relationship ScoreA seller's average Ebsta relationship score — buyer engagement built from email / calendar / call activity (not a raw activity count).How: Territory average of each scored seller's avg_ebstascore.Each seller’s high/low below is measured against this.
1.26x
Pipeline Build (last 90 days) ?
median
Pipeline BuildNew pipeline a seller created in the last 90 days, relative to their quarterly quota.How: pipeline_built_90d ÷ quarterly quota, per seller; team median.Each seller’s high/low below is measured against this.
73%
Mid-Stage ?
territory avg
Mid-StageThe share of a seller's open pipeline value sitting in mid-funnel stages.How: Territory average of each scored seller's mid-stage %.Each seller’s high/low below is measured against this.
53d
Sales Cycle ?
median
Sales CycleA seller's average sales-cycle length in days (avg_sales_cycle).How: Median of each scored seller's avg_sales_cycle.Each seller’s high/low below is measured against this.
Every seller · ASIA (3 sellers) (hover a Profile tag for the reason + to spotlight the metrics behind it)
Team baseline, what every high/low below is measured against (recomputed each run):
32%
Win Rate ?
territory avg
Win RateA seller's entered-pipeline win rate — won ÷ deals that reached Discovery+ (last 4 quarters), the same basis as the Pipeline Coverage slide (not the all-deals rate).How: Territory average of each scored seller's entered-pipeline win rate (deal counts).Each seller’s high/low below is measured against this.
89%
Attainment (2026 Q2) ?
territory avg
AttainmentA seller's quota attainment for the current quarter, 2026 Q2.How: 2026 Q2 won bookings ÷ 2026 Q2 quota, per seller; team average.Each seller’s high/low below is measured against this.
73
Relationship Score ?
territory avg
Relationship ScoreA seller's average Ebsta relationship score — buyer engagement built from email / calendar / call activity (not a raw activity count).How: Territory average of each scored seller's avg_ebstascore.Each seller’s high/low below is measured against this.
1.95x
Pipeline Build (last 90 days) ?
median
Pipeline BuildNew pipeline a seller created in the last 90 days, relative to their quarterly quota.How: pipeline_built_90d ÷ quarterly quota, per seller; team median.Each seller’s high/low below is measured against this.
67%
Mid-Stage ?
territory avg
Mid-StageThe share of a seller's open pipeline value sitting in mid-funnel stages.How: Territory average of each scored seller's mid-stage %.Each seller’s high/low below is measured against this.
35d
Sales Cycle ?
median
Sales CycleA seller's average sales-cycle length in days (avg_sales_cycle).How: Median of each scored seller's avg_sales_cycle.Each seller’s high/low below is measured against this.
Tabs filter both the profile distribution and the seller dashboard.
SellerPipeline Build?Pipeline BuildNew pipeline the seller built in the last 90 days, vs their quarterly quota.How: pipeline_built_90d ÷ (annual quota ÷ 4).Current Coverage?Current CoverageThe seller's current-quarter open pipeline, vs their quarterly quota.How: current-quarter pipeline ÷ (annual quota ÷ 4).Required Coverage?Required CoverageThe coverage the seller needs, given how often they convert.How: 1 ÷ entered-pipeline win rate (won ÷ Discovery+ deals, last 4 quarters) — same basis as the Pipeline Coverage slide.Win Rate?Win RateThe seller's entered-pipeline win rate (deal counts).How: won ÷ deals that reached Discovery+ (last 4 quarters).Attainment?AttainmentThe seller's quota attainment for the current quarter, 2026 Q2.How: 2026 Q2 won bookings ÷ 2026 Q2 quota, per seller.Relationship Score?Relationship ScoreThe seller's average Ebsta relationship score — buyer engagement from email / calendar / call activity.How: avg_ebstascore for the seller.Mid-Stage?Mid-StageShare of the seller's open pipeline value sitting in mid-funnel stages.How: mid-stage £ ÷ total open £.Sales Cycle?Sales CycleThe seller's average sales-cycle length in days, from entering the sales process (Discovery+) to close.How: avg days from first pipeline entry to close, over won deals (last 4 quarters); same basis as the Velocity and Duration slides.Profile?ProfileThe seller's coaching shape — the closest-fit archetype from their metrics.How: Best fit among the six profiles, scored on team-relative percentiles (recomputed each run). Hover the tag for the reason.
♛Seller 47
ASIA
1.02x0.08x2.7x37%98%7336%37dRollercoasterSeller 47 — RollercoasterHitting quota on a realistic win rate, but the pipeline behind it has fallen below what that win rate needs. Recent success, draining pipeline.This seller: coverage 0.1× vs 2.7× required; win 37%; attainment 98%; activity 73.Fit score 1.00; next best Dry Pipeline 0.67, Martini Glass 0.50.
♛Seller 30
US
2.34x0.45x2.7x37%154%6971%45dRollercoasterSeller 30 — RollercoasterHitting quota on a realistic win rate, but the pipeline behind it has fallen below what that win rate needs. Recent success, draining pipeline.This seller: coverage 0.4× vs 2.7× required; win 37%; attainment 154%; activity 69.Fit score 1.00; next best Grinder 0.67, Martini Glass 0.50.
♛Seller 29
US
1.99x0.47x2.4x42%145%7273%22dRollercoasterSeller 29 — RollercoasterHitting quota on a realistic win rate, but the pipeline behind it has fallen below what that win rate needs. Recent success, draining pipeline.This seller: coverage 0.5× vs 2.4× required; win 42%; attainment 145%; activity 72.Fit score 1.00; next best Grinder 0.67, Martini Glass 0.50.
♛Seller 32
EMEA
1.10x0.32x1.7x60%97%7880%13dMartini GlassSeller 32 — Martini GlassBuilds plenty, well covered, and attaining. The optimal shape.This seller: coverage 0.3× vs 1.7× required; win 60%; attainment 97%; activity 78.
♛Seller 33
US
4.19x1.51x2.2x44%208%5366%44dMartini GlassSeller 33 — Martini GlassBuilds plenty, well covered, and attaining. The optimal shape.This seller: coverage 1.5× vs 2.2× required; win 44%; attainment 208%; activity 53.
Seller 35
DACH
1.91x0.86x3.5x28%57%7179%53dGrinderSeller 35 — GrinderWorking this quarter (engaged or building) but the win rate is not converting and coverage is thin.This seller: coverage 0.9× vs 3.5× required; win 28%; attainment 57%; activity 71.Fit score 1.00; next best Rollercoaster 0.67, Dry Pipeline 0.67.
Seller 38
US
2.09x0.82x3.8x27%78%7676%20dGrinderSeller 38 — GrinderWorking this quarter (engaged or building) but the win rate is not converting and coverage is thin.This seller: coverage 0.8× vs 3.8× required; win 27%; attainment 78%; activity 76.Fit score 1.00; next best Rollercoaster 0.67, Dry Pipeline 0.67.
Seller 39
LATAM
1.95x0.85x3.4x29%80%7680%29dGrinderSeller 39 — GrinderWorking this quarter (engaged or building) but the win rate is not converting and coverage is thin.This seller: coverage 0.9× vs 3.4× required; win 29%; attainment 80%; activity 76.Fit score 1.00; next best Rollercoaster 0.67, Dry Pipeline 0.67.
Seller 28
EMEA
2.92x2.00x3.8x26%46%7457%31dGrinderSeller 28 — GrinderWorking this quarter (engaged or building) but the win rate is not converting and coverage is thin.This seller: coverage 2.0× vs 3.8× required; win 26%; attainment 46%; activity 74.Fit score 1.00; next best Rollercoaster 0.67, Dry Pipeline 0.67.
Seller 40
EMEA
1.90x0.57x3.8x26%84%7271%40dWhistleSeller 40 — WhistleWin rate suspiciously high on thin coverage. Likely not all in the CRM.This seller: coverage 0.6× vs 3.8× required; win 26%; attainment 84%; activity 72.
Seller 44
EMEA
0.57x0.13x3.0x33%61%7172%45dDry PipelineSeller 44 — Dry PipelineAlmost no open pipeline recorded and nothing new being created. Often a data-coverage gap rather than a people problem, unlike Quiet Quitter.This seller: coverage 0.1× vs 3.0× required; win 33%; attainment 61%; activity 71.Fit score 1.00; next best Rollercoaster 0.67, Grinder 0.67.
Seller 36
EMEA
0.90x0.08x2.8x36%90%7167%33dDry PipelineSeller 36 — Dry PipelineAlmost no open pipeline recorded and nothing new being created. Often a data-coverage gap rather than a people problem, unlike Quiet Quitter.This seller: coverage 0.1× vs 2.8× required; win 36%; attainment 90%; activity 71.Fit score 1.00; next best Rollercoaster 0.67, Grinder 0.67.
Seller 46
LATAM
0.86x0.34x2.8x36%42%7561%19dDry PipelineSeller 46 — Dry PipelineAlmost no open pipeline recorded and nothing new being created. Often a data-coverage gap rather than a people problem, unlike Quiet Quitter.This seller: coverage 0.3× vs 2.8× required; win 36%; attainment 42%; activity 75.Fit score 1.00; next best Rollercoaster 0.67, Grinder 0.67.
Seller 27
DACH
0.89x0.45x2.7x37%86%7265%43dWhistleSeller 27 — WhistleWin rate suspiciously high on thin coverage. Likely not all in the CRM.This seller: coverage 0.4× vs 2.7× required; win 37%; attainment 86%; activity 72.
Seller 45
LATAM
0.57x0.16x4.2x24%64%7164%98dQuiet QuitterSeller 45 — Quiet QuitterActivity has dropped across the board: not prospecting, not engaging, not hitting quota. A person signal.This seller: coverage 0.2× vs 4.2× required; win 24%; attainment 64%; activity 71.
Seller 41
US
1.07x0.10x2.6x38%70%7457%32dQuiet QuitterSeller 41 — Quiet QuitterActivity has dropped across the board: not prospecting, not engaging, not hitting quota. A person signal.This seller: coverage 0.1× vs 2.6× required; win 38%; attainment 70%; activity 74.
Seller 43
DACH
1.26x0.32x3.2x31%–7074%55dRampRampConfirmed new joiner, not yet enough closed deals to score. Never coached as a failing shape; assess on trajectory.
Seller 31
ASIA
3.18x1.64x3.2x31%–7184%35dNo DataNot scoredNo quota or win rate on record, so this seller cannot be classified.
*Q3 quota proxied from the seller's Q3-2025 targets (targets are flat year on year; Q3-2026 targets not yet available)
*Relationship Score = average Ebsta score over the seller's closed deals, last 12 months, 0/null scores excluded
Data source
34
Coach · Pipeline Coverage

Do We Have Enough Pipeline Coverage to Hit Targets This Quarter?

As of June 30, 2026 | New Business + Expansion Motions | Quarter Jul 2026 – Sep 2026 | quota-carrying territories
Key Takeaway

Pipeline coverage runs below requirement going into the quarter: the company holds 1.74x coverage against a 2.3x requirement, and only ASIA clears its line (2.62x vs 2.4x), with LATAM just short (2.36x vs 2.5x). DACH is the thinnest at 1.29x against 2.3x, and US, the largest book, holds 1.59x against 2.4x.

The combined pipeline gap is £8.7M, half of it carried by US (£4.4M) with DACH (£2.4M) and EMEA (£1.7M) behind. Net-new selling accounts for £17.8M of the £24.7M open pipeline (72%), the balance sits in renewals-led expansion, so closing the gap is a sourcing problem, not a conversion problem: the levers are the under-supplied premium channels on the channel view and the aged-deal cleanup on the pipeline-health view.

Territory Quota?QuotaThe territory’s revenue target for the quarter.How: sum of seller quotas rolled up to the territory. Open Pipeline?Open PipelineOpen opportunity value closing this quarter.How: sum of open opportunities with a close date in the quarter. Net-New Pipeline?Net-New PipelineThe selling motions inside Open Pipeline (New Business + Expansion); the balance is renewals and re-contracting.How: sum of open New Business and Expansion opportunities. Coverage?Pipeline CoverageHow many times over the open pipeline covers the quota.How: open pipeline ÷ quota. Required?Required CoverageCoverage multiple needed at the trailing win rate.How: 1 ÷ trailing win rate. Pipeline Gap?Pipeline GapExtra pipeline needed to hit quota at the trailing win rate.How: quota ÷ win rate − open pipeline; company total = sum of the territory rows.
US£5.6M£8.9M£6.3M1.59x2.4x£4.4M
EMEA£3.8M£6.7M£4.6M1.76x2.2x£1.7M
DACH£2.4M£3.1M£2.4M1.29x2.3x£2.4M
ASIA£1.3M£3.4M£2.6M2.62x2.4x£0
LATAM£1.1M£2.6M£1.9M2.36x2.5x£150K
All Teams£14.2M£24.7M£17.8M1.74x2.3x£8.7M
*Coverage benchmarks: below-requirement coverage in red, clearing territories in green
*£ values are recorded total contract value (TCV)
Data sourceSalesforce · Ebsta
35
Coach

Where Should Coaching Focus to Reduce Deal Risk?

As of June 30, 2026 | New Business Motion | Based on open deals entered the sales process from Qualification stage and closing in Jul 2026 – Sep 2026, data size: 716
Key Takeaway

New Business coaching risk is age, not engagement: 64% of the 679 open deals on this heatmap have aged past 60 days, against 44% sitting below the score benchmark, and with conversion collapsing past 60 days on this book, aging is the earlier warning, an aged deal has stopped moving. Seller 30 is the priority, 85% of a 27-deal book aged, with Seller 28 (78%), Seller 43 (77%) and Seller 35 (71%) close behind. Age-first coaching: work the stalled tail before buying anyone new pipeline.

Filters
Risk level (share of a seller's open deals flagged):Low riskMedium riskHigh risk
SellerDeal CountLower ScoreDeal Age 60+ DaysDeal Age 180+ DaysSlipped 180d
Seller 31
ASIA
5564%69%38%24%
Seller 32
EMEA
5342%62%12%6%
Seller 35
DACH
4846%71%44%34%
Seller 27
DACH
4869%67%46%29%
Seller 38
US
4639%61%33%19%
Seller 29
US
4124%46%27%44%
Seller 28
EMEA
4149%78%55%38%
Seller 39
LATAM
3537%51%21%12%
Seller 40
EMEA
3231%59%16%8%
Seller 30
US
2756%85%62%41%
Seller 41
US
1267%50%52%31%
Seller 33
US
7540%65%24%15%
Seller 43
DACH
6146%77%49%22%
Seller 44
EMEA
4137%61%58%36%
Seller 45
LATAM
2726%48%19%11%
Seller 46
LATAM
1817%56%29%17%
Seller 47
ASIA
1050%60%35%21%
Seller 36
EMEA
956%56%41%26%
Total
43847%64%21%13%
*Each cell = the share of that seller's open deals carrying the risk
*Lower Score = weak or declining Ebsta deal-health;
*Deal Age 60+ Days = open deals aged 30 or more days;
*Deal Age 180+ Days = open deals aged 90 or more days;
*Slipped 180d = projected close date pushed out by 90 or more days
Data source
36
Coach

How Is Sales Velocity Evolving for Sellers Over Time?

From Jan 2024 To Jun 2026 | New Business Motion | One row per active seller, data size: 18 sellers
Key Takeaway

The delta between the top and bottom performer is 7.2x: Seller 33 runs £117,100 per day against £16,201 for the slowest, and he does it by managing 2.1x more deals (176 versus 82) at a win rate 2x higher (49% versus 24%) on a similar cycle, so the gap is volume and conversion, not speed.

The two teams need different coaching. Seller 42's book runs almost entirely through Seller 33 (£117,100/day at 49%); the rest trail, and Seller 45 and Seller 46 have fallen hardest against the same quarter last year (Q2 velocity down 69% and 45%), so the focus there is reversing those two on win rate and momentum. Seller 37 is a deeper team carried by two risers, Seller 29 (£112,611/day, up 163%) and Seller 32 (58% win rate), above a wide middle bunched at 29-31%; here the focus is lifting conversion across that middle, with Seller 35 (20%) and Seller 28 (24%) the floor.

All territories · 18 sellers
Filters
TerritorySellerSales Velocity (£/day)Sales Velocity Trend
202420252026
Win RateSales Cycle (days)Avg Deal Value (TCV £)Opp CountTrend
vs Q2 2025
EMEA
Seller 48
Seller 32
EMEA
£80,1480.58682024 · Q1: £89,4192024 · Q2: £52,1992024 · Q3: £81,9902024 · Q4: £72,1922025 · Q1: £42,6392025 · Q2: £50,5102025 · Q3: £49,0812025 · Q4: £62,5322026 · Q1: £78,4362026 · Q2: £80,14858%11£7,5222090.5868▲ Up
EMEA
Seller 48
Seller 40
EMEA
£26,260-0.00772024 · Q2: £4,3642024 · Q3: £18,8182024 · Q4: £25,1842025 · Q1: £32,0282025 · Q2: £26,4622025 · Q3: £14,7762025 · Q4: £39,7352026 · Q1: £13,2512026 · Q2: £26,26029%20£18,38898-0.0077— Flat
EMEA
Seller 49
Seller 36
EMEA
£34,2240.02762024 · Q1: £63,1712024 · Q2: £50,7372024 · Q3: £19,2482024 · Q4: £10,2702025 · Q1: £32,8932025 · Q2: £33,3052025 · Q3: £39,6402025 · Q4: £17,7182026 · Q1: £79,2892026 · Q2: £34,22443%18£17,030840.0276— Flat
EMEA
Seller 49
Seller 44
EMEA
£29,405-0.18732024 · Q1: £24,9142024 · Q2: £24,8542024 · Q3: £21,4402024 · Q4: £51,3132025 · Q1: £30,4252025 · Q2: £36,1822025 · Q3: £11,1222025 · Q4: £34,7522026 · Q1: £27,2262026 · Q2: £29,40534%14£14,40382-0.1873▼ Down
EMEA
Seller 49
Seller 28
EMEA
£16,2010.69602024 · Q1: £27,2742024 · Q2: £34,6392024 · Q3: £32,0352024 · Q4: £34,3832025 · Q1: £34,4152025 · Q2: £9,5522025 · Q3: £15,8292025 · Q4: £22,9462026 · Q1: £21,5252026 · Q2: £16,20124%19£15,229820.6960▲ Up
US
Seller 50
Seller 33
US
£117,1000.52962024 · Q1: £65,3162024 · Q2: £53,0802024 · Q3: £73,8942024 · Q4: £99,1112025 · Q1: £78,1012025 · Q2: £76,5542025 · Q3: £56,8122025 · Q4: £74,1222026 · Q1: £111,2432026 · Q2: £117,10049%18£24,9371760.5296▲ Up
US
Seller 50
Seller 41
US
£44,3420.01952024 · Q1: £33,0862024 · Q2: £41,7792024 · Q3: £50,7262024 · Q4: £55,5192025 · Q1: £54,4542025 · Q2: £43,4922025 · Q3: £32,4222025 · Q4: £32,8072026 · Q1: £57,6252026 · Q2: £44,34231%11£17,194910.0195— Flat
LATAM
Seller 51
Seller 45
LATAM
£19,600-0.69252024 · Q1: £29,1762024 · Q2: £31,1562024 · Q3: £30,8892024 · Q4: £31,2072025 · Q1: £52,8972025 · Q2: £63,7482025 · Q3: £28,8622025 · Q4: £39,8262026 · Q1: £27,3632026 · Q2: £19,60029%19£16,22980-0.6925▼ Down
US
Seller 51
Seller 29
US
£112,6111.62662024 · Q1: £258,6202024 · Q2: £123,1352024 · Q3: £185,7712024 · Q4: £139,8922025 · Q1: £249,8962025 · Q2: £42,8742025 · Q3: £133,7112025 · Q4: £88,3412026 · Q1: £117,3932026 · Q2: £112,61135%12£28,6571391.6266▲ Up
LATAM
Seller 52
Seller 46
LATAM
£40,260-0.44992024 · Q1: £37,9422024 · Q2: £12,9042024 · Q3: £25,3072024 · Q4: £51,0372025 · Q1: £28,8752025 · Q2: £73,1922025 · Q3: £61,3232025 · Q4: £29,9102026 · Q1: £64,7852026 · Q2: £40,26035%8£13,56068-0.4499▼ Down
US
Seller 52
Seller 30
US
£58,259-0.15922024 · Q1: £55,1272024 · Q2: £76,8262024 · Q3: £137,6832024 · Q4: £75,3262025 · Q1: £78,9892025 · Q2: £69,2902025 · Q3: £31,3252025 · Q4: £74,4182026 · Q1: £57,8632026 · Q2: £58,25945%27£24,018145-0.1592▼ Down
US
Seller 52
Seller 38
US
£24,233-0.04942024 · Q1: £22,1492024 · Q2: £16,0952024 · Q3: £45,1472024 · Q4: £23,2632025 · Q1: £40,7212025 · Q2: £25,4922025 · Q3: £55,5712025 · Q4: £43,9882026 · Q1: £125,6022026 · Q2: £24,23329%23£19,191100-0.0494— Flat
DACH
Seller 53
Seller 43
DACH
£23,69114.15152025 · Q4: £1,8562026 · Q1: £32,5662026 · Q2: £23,69125%27£21,45411814.1515Ramping
DACH
Seller 53
Seller 27
DACH
£58,252-0.03762024 · Q1: £46,2192024 · Q2: £41,2002024 · Q3: £49,6582024 · Q4: £36,8592025 · Q1: £39,0422025 · Q2: £60,5292025 · Q3: £99,3372025 · Q4: £48,7952026 · Q1: £44,2032026 · Q2: £58,25244%11£13,737105-0.0376— Flat
DACH
Seller 53
Seller 35
DACH
£19,043-0.40782024 · Q1: £18,4302024 · Q2: £88,7632024 · Q3: £42,8192024 · Q4: £22,0872025 · Q1: £52,0662025 · Q2: £32,1572025 · Q3: £73,3272025 · Q4: £27,3332026 · Q1: £42,0632026 · Q2: £19,04320%21£16,729118-0.4078▼ Down
ASIA
Seller 54
Seller 47
ASIA
£78,6036.01732024 · Q1: £51,6002024 · Q2: £48,3982024 · Q3: £20,3102024 · Q4: £19,6922025 · Q1: £25,2672025 · Q2: £11,2012025 · Q3: £33,5942025 · Q4: £20,0042026 · Q1: £29,8542026 · Q2: £78,60336%9£15,9971216.0173▲ Up
ASIA
Seller 54
Seller 31
ASIA
£44,7850.01912024 · Q3: £22,3132024 · Q4: £28,8992025 · Q1: £10,4102025 · Q3: £127,5192025 · Q4: £24,8052026 · Q1: £65,7732026 · Q2: £44,78529%15£20,0281130.0191— Flat
LATAM
Seller 54
Seller 39
LATAM
£26,872-0.44182024 · Q1: £113,7352024 · Q2: £20,3902024 · Q3: £37,4812024 · Q4: £25,7442025 · Q1: £37,4942025 · Q2: £48,1432025 · Q3: £20,2972025 · Q4: £22,3922026 · Q1: £86,0352026 · Q2: £26,87231%21£15,572117-0.4418▼ Down
*Sales velocity = won TCV ÷ average sales cycle (£/day)
*£ values are recorded total contract value (TCV)
*Velocity, win rate, sales cycle, average deal value and opportunity counts reflect Q2 2026;
*trend lines compare 2024, 2025 and 2026 to date by quarter; win rates and deal counts cover deals that entered the pipeline
Data source
37
Coach · Pipeline Change

How Did Opportunities Change During the Quarter?

All Territories | New Business + Expansion Motions | Q2 2026 (Apr 1 – Jun 30) | open-pipeline movement reconstructed from opportunity history
Key Takeaway

The quarter churned rather than built: £561.5K was pulled in from future quarters, slightly more than the £468.7K of genuinely new opportunity created. On the way out £890.2K was won against £857.7K lost and £639K slipped.

Most of what closed came from pipeline already open at quarter start (£566K of the £890.2K won); the new and pulled-in deals mostly slipped or were lost. The quarter clears almost all open pipeline, so little carries into next quarter and the business leans on borrowed future deals to stand still.

Starting
£1.4M
New Opps
£469K
Pulled In
£562K
From Prev Qs
£36K
Added Value
£9K
Won
£890K
Lost
£858K
Decreased
£0K
Slipped
£639K
Omitted
£0K
Ending
£0K
WonTrend downSlippedLost
Left = where the quarter’s pipeline came from, right = where it ended up. Click a source or an outcome to show just its flows (click again for all); hover for values
STARTApr 1, 2026ENDJun 30, 2026Open Pipeline£1.4MBest Case£258KNew Opps£468.7KPulled In£561.5KWon£890.2KTrend Down£292KSlipped£639KLost£857.7KOpen Pipeline: £1.4M (click to isolate its flows)Best Case: £258K (click to isolate its flows)Commit: £34KNew Opps: £468.7K (click to isolate its flows)Pulled In: £561.5K (click to isolate its flows)Won: £890.2K (click to isolate its flows)Idle: £68K (click to isolate its flows)Trend Down: £292K (click to isolate its flows)Slipped: £639K (click to isolate its flows)Lost: £857.7K (click to isolate its flows)Open Pipeline -> Won: £566KOpen Pipeline -> Idle: £34KOpen Pipeline -> Trend Down: £258KOpen Pipeline -> Slipped: £310KOpen Pipeline -> Lost: £202KOpen Pipeline -> Won: £34KBest Case -> Slipped: £115KBest Case -> Lost: £108KBest Case -> Won: £35KCommit -> Lost: £34KNew Opps -> Won: £188KNew Opps -> Won: £34KNew Opps -> Idle: £34KNew Opps -> Trend Down: £34KNew Opps -> Slipped: £202KNew Opps -> Lost: £34KPulled In -> Won: £49KPulled In -> Lost: £502KPulled In -> Won: £36K
View pipeline change on Pipeline Change
Data source
38
Coach · Discovery Skills

How Effectively Is the Team Conducting Discovery?

Data: EMEA territory · 30 most recent discovery calls · Q3 FY26 vs Q2 FY26 · each dimension 0–5
Key Takeaway

Targeted coaching last quarter lifted the two weakest discovery skills the most: Pain Identification rose 3.2→4.0 and Value / Impact Quantified 2.8→3.5 — a 25% improvement in Pain-Point & Value Discovery. Decision Process & Criteria (3.0) is now the lowest-scoring skill and the clearest next coaching focus: book decision-process reps into the next cycle to role-play mapping the buying committee and paper process on live deals.

+25%
Pain & Value Discovery QoQ
3.8
Overall Discovery Score
+0.4
Avg Lift · 6 Skills
3.0
Lowest Skill · Decision Process
Rapport & Agenda-setting Current-state Discovery Pain Identification Value / Impact Quantified Decision Process & Criteria Next-Step Control 1 2 3 4 5 Rapport & Agenda-settingQ2 3.9 → Q3 4.2 Current-state DiscoveryQ2 3.5 → Q3 3.8 Pain IdentificationQ2 3.2 → Q3 4.0 Value / Impact QuantifiedQ2 2.8 → Q3 3.5 Decision Process & CriteriaQ2 2.6 → Q3 3.0 Next-Step ControlQ2 3.4 → Q3 3.9
Q3 FY26 (this quarter)Q2 FY26 (prior)Most-improved skill
Score every call automatically with Ebsta Conversation Intelligence
Data source
39
Coach · Objection Handling

How Well Does the Team Navigate Objections?

Data: EMEA territory · objections handled across the 30 most recent calls · Q3 FY26 vs Q2 FY26 · each type 0–5
Key Takeaway

Competitor displacement was the team's weakest objection last quarter and improved the most under coaching: 2.8→3.5, a 25% lift, now on par with the rest of the book. Authority / No champion (3.1) is now the lowest and the next place to coach — run a champion-building play on open deals with no economic buyer engaged, since unresolved authority objections track directly to the single-threaded, stalled deals flagged in Coaching Focus.

Q2 FY26 (prior)Q3 FY26 (this quarter)Most-improved skill
Hover a row for the quarter-over-quarter detail
0 1 2 3 4 5 Objection-handling score (0–5) Competitor displacement 2.8 3.5 +25% QoQ Competitor displacementQ2 2.8 → Q3 3.5 Price / Budget 3.1 3.4 Price / BudgetQ2 3.1 → Q3 3.4 Timing / Status quo 3.0 3.3 Timing / Status quoQ2 3.0 → Q3 3.3 Product / Feature gap 3.3 3.5 Product / Feature gapQ2 3.3 → Q3 3.5 Risk, Security & Compliance 3.2 3.4 Risk, Security & ComplianceQ2 3.2 → Q3 3.4 Authority / No champion 2.9 3.1 Authority / No championQ2 2.9 → Q3 3.1
Track objection outcomes call-over-call with Ebsta Conversation Intelligence
Data source
40
Coach · Selling-Skill Leaderboard

Who Are Our Strongest & Weakest Sellers by Skill?

Data: regional sales leaders · rolling 90-day call & deal activity · as of Jul 2026 · skills 0–5
Key Takeaway

Seller 6 is the clearest coaching priority — lowest overall (3.2) and bottom of the table on Product Knowledge (2.1) and Objection Handling (2.7), the two skills most tied to the deals stalling in their pipeline. Seller 3 is strong everywhere except Demo delivery (3.4), which likely caps early-stage conversion. Pair top scorers with the reps who share their weak skill for targeted peer coaching.

<2.82.8–3.33.3–3.93.9–4.3≥4.3
Hover a seller for their profile — the callout rings their strongest skill and the one to coach next in that row
SellerOverallDemoDiscoveryObjection Hdl.NegotiationProduct Knwl.Comp. PositionForecast Acc.% Mtg TimeMulti-threadEngagement
Seller 1
VP Sales · EMEA
Seller 1 · Overall 4.6
Strongest · Product knowledge5.0
Coach next · Objection handling4.3
2-wk forecast · engagement91% · 87
4.64.64.84.34.65.04.591%62%9.287
Seller 2
Sales Director · ASIA
Seller 2 · Overall 4.5
Strongest · Objection handling4.8
Coach next · Product knowledge3.9
2-wk forecast · engagement86% · 84
4.54.24.54.84.23.94.286%58%8.184
Seller 3
VP Sales · DACH
Seller 3 · Overall 4.1
Strongest · Negotiation4.6
Coach next · Demo delivery3.4
2-wk forecast · engagement74% · 82
4.13.44.24.54.64.34.574%55%6.982
Seller 4
VP Sales · EMEA North
Seller 4 · Overall 3.8
Strongest · Product knowledge4.2
Coach next · Negotiation3.2
2-wk forecast · engagement46% · 79
3.83.94.13.93.24.23.446%48%5.779
Seller 5
VP Sales · LATAM
Seller 5 · Overall 3.8
Strongest · Competitive positioning4.5
Coach next · Objection handling3.3
2-wk forecast · engagement31% · 71
3.83.53.93.34.23.94.531%36%4.271
Seller 6
VP Sales · US
Seller 6 · Overall 3.2
Strongest · Discovery3.5
Coach next · Product knowledge2.1
2-wk forecast · engagement23% · 62
3.23.23.52.72.92.13.123%32%3.862
*Overall, Demo, Discovery, Objection Handling, Negotiation, Product Knowledge and Competitive Positioning are scored 0–5 from call transcripts.
*Forecast Acc. = 2-week forecast accuracy.
*% Mtg Time = share of selling time in customer meetings.
*Multi-thread = avg engaged contacts per open deal.
*Engagement = avg Ebsta relationship score.
*Discovery and Objection Handling columns (shaded) are detailed in the two preceding insights.
Data source
41
Coach

Are sellers positioning the full product suite?

From Jul 2025 To Jun 2026 | New Business Motion | Based on won deals, data size: 3,090 (3,087 with product lines)
Key Takeaway

Nearly half of new wins still land a single product, and the per-seller single-product share is the sharper read than the average. The average flatters the widest-bundling sellers: Seller 33 shows the highest average at 4.09 products, yet 69% of his 311 wins are single-product, the average lifted by a handful of large bundles. Seller 32 is the model, landing multiple products on more than two-thirds of the largest book on the team (495 wins, 32% single-product).

The coaching opportunity is the single-product-heavy sellers who carry real volume: Seller 33 (69% of 311 wins), Seller 47 (60% of 168) and Seller 31 (59% of 100). Only 45% of new wins include both core services, Workplace Safety and HR Advisory, so attaching the missing core service on these sellers' single-product deals is the first move, lifting initial deal size with no new demand.

SellerWon dealsAvg products / dealSingle-product share (of won deals)Multi-product share (of won deals)
Seller 34
EMEA
28
1.96
78%Highest single-product share22%
Seller 33
US
311
4.09
Widest suite
69%31%
Seller 46
US West
123
2.81
67%33%
Seller 40
EMEA North
95
2.69
61%39%
Seller 47
ASIA
168
2.84
60%40%
Seller 31
ASIA
100
3.03
59%41%
Seller 36
EMEA South
119
2.69
57%43%
Seller 41
US
137
2.20
56%44%
Seller 28
EMEA South
99
3.31
55%45%
Seller 35
DACH
118
3.15
53%47%
Seller 39
ASIA
120
2.62
53%47%
Seller 43
DACH
66
3.17
48%52%
Seller 30
US West
195
3.92
48%52%
Seller 38
US West
117
3.06
47%53%
Seller 27
DACH
169
3.15
45%55%
Seller 45
US East
119
3.45
42%58%
Seller 29
US East
224
3.98
42%58%
Seller 44
EMEA South
140
2.63
39%61%
Seller 32
EMEA North
495
2.13
32%68%
Account 292,943
3.04
50%50%
Widest suiteCoaching flagEvery New Business seller ranked by suite breadth (sortable) · sellers with fewer than 25 won deals excluded
*Share of the seller's won deals that carried a single vs multiple core products — a measure of suite positioning, not win rate
*Based on won deals with at least one product; a small number had no product logged and are excluded
*New Business sellers only; avg products counts paid line items
Data source
42
Coach · Product Mix

Which products are sold later instead of at the initial sale?

From Jul 2025 To Jun 2026 | New Business + Expansion Motions | Full product landscape (45 families) over won deals, data size: 7,381 | New Business: 3,087 · Expansion: 4,294
Key Takeaway

Most products have a fixed place: the core services, Workplace Safety and HR Advisory, are always sold up front and never later, while inspection and testing (Equipment Testing, Electrical Compliance) only ever sell later.

The opportunity is the middle band that sells both ways: Fire Safety Audit lands as a later expansion 75% of the time and Workforce Scheduling 35%, yet both already appear in a minority of initial deals. Unlike the inspection services, these are not later-only products, so the fact that they sell up front at all shows room to attach more of them at the initial sale and lift day-one deal size.

Sold in the New Business dealSold later as an Expansionevery column sortable · hover a row for the counts
Product familySold in new businessSold in expansionNew business vs expansion% sold in expansion
Workplace Safety Workplace Expert
2,0560
0.0%
HR Advisory Workplace Expert
1,6201
0.1%
On-Site Risk Assessment Support
1,124474
29.7%
E-Learning Platform
84390
9.6%
Workforce Scheduling and Workforce Management
378206
35.3%
SMAS Assist (contractor accreditation)
33263
15.9%
Safety Essentials Plus
32563
16.2%
Workplace Safety Virtual Assistance
2920
0.0%
Fire Safety Audit
261786
75.1%
HR Advisory Virtual Assistance
2371
0.4%
IMS ISO 9001 / ISO 14001 / ISO 45001
1870
0.0%
ISO 9001
1780
0.0%
Care Policies and Procedures
15744
21.9%
On-Site Workplace Safety Consultancy
136131
49.1%
Employee Assistance Programme
100129
56.3%
IMS ISO 9001 / ISO 14001
730
0.0%
Workplace Safety Consultancy
547
11.5%
On-Site Workplace Safety
4494
68.1%
Care Compliance Pro
3610
21.7%
ISO 27001
360
0.0%
HR Advisory on demand
33982
96.7%
ISO 45001
280
0.0%
Employee Assistance Programme Plus
27173
86.5%
HR Advisory Review
276
18.2%
Cyber Security Pack Plus
1586
85.1%
Cyber Security Pack
1427
65.9%
Care Mock Inspection
528
84.8%
Cyber Security Pack Support
449
92.5%
On-site Half Day
355
94.8%
Cyber Protect
325
89.3%
Fire Extinguisher Servicing
1111
99.1%
Cyber Health Check
140
97.6%
On-site Full Day
128
96.6%
Equipment Testing Service
0191
100.0%
Dangerous Substances (DSEAR) Assessment
0145
100.0%
Workplace Noise assessment
0142
100.0%
Electrical Compliance Service
0116
100.0%
Emergency Light Testing
086
100.0%
Emergency First Aid At Work Training
079
100.0%
Hospitality Fire Safety Audit
076
100.0%
Vibration Assessment (up to 20 tools)
074
100.0%
Fire Alarm Service
073
100.0%
Air Quality Testing
066
100.0%
Miscellaneous costs for Air Quality Testing
054
100.0%
Fire Awareness Training
049
100.0%
*Initial sale = won New Business deals on the standard Opportunity record type
*Expansion = won deals typed Expansion on the standard or inside-sales Opportunity record types
*Products = paid line items pulled for every deal; £0 bundle lines excluded
Data source
43
Coach

How Accurate Is Our Week-2 Forecast?

Data: Q2 FY26; All Territories
Key Takeaway

The average week-2 Most Likely forecast accuracy across submitting territories was 60%, with most territories under-forecasting except US and DACH. The top territory, US West, was already 96% accurate at week 2, then converged toward actual as the quarter closed.

-10% 12% 34% 56% 78% 100% Week 2 Aug 4 Aug 11 Aug 18 Aug 25 Sep 1 Sep 8 Sep 15 Sep 22 Sep 29 Oct 6 Oct 13 Oct 20 Oct 27 Weekly forecast submission Forecast accuracy (%) EMEA North US EMEA South US East DACH US West ASIA EMEA North · Aug 4: 0% EMEA North · Aug 11: 0% EMEA North · Aug 18: 0% EMEA North · Aug 25: 0% EMEA North · Sep 1: 0% EMEA North · Sep 8: 0% EMEA North · Sep 15: 97% EMEA North · Sep 22: 97% EMEA North · Sep 29: 97% EMEA North · Oct 6: 97% EMEA North · Oct 13: 95% EMEA North · Oct 20: 95% EMEA North · Oct 27: 91% US · Aug 18: -1% US · Aug 25: -1% US · Sep 1: -1% US · Sep 8: -1% US · Sep 15: -1% US · Sep 22: -1% US · Sep 29: -1% US · Oct 6: -1% US · Oct 13: 21% US · Oct 20: 21% US · Oct 27: 21% EMEA South · Aug 4: 86% EMEA South · Aug 11: 86% EMEA South · Aug 18: 86% EMEA South · Aug 25: 92% EMEA South · Sep 1: 92% EMEA South · Sep 8: 92% EMEA South · Sep 15: 92% EMEA South · Sep 22: 95% EMEA South · Sep 29: 98% EMEA South · Oct 6: 98% EMEA South · Oct 13: 98% EMEA South · Oct 20: 98% EMEA South · Oct 27: 98% US East · Aug 4: 69% US East · Aug 11: 69% US East · Aug 18: 69% US East · Aug 25: 72% US East · Sep 1: 72% US East · Sep 8: 75% US East · Sep 15: 75% US East · Sep 22: 75% US East · Sep 29: 69% US East · Oct 6: 58% US East · Oct 13: 58% US East · Oct 20: 47% US East · Oct 27: 67% DACH · Aug 4: 33% DACH · Aug 11: 33% DACH · Aug 18: 33% DACH · Aug 25: 33% DACH · Sep 1: 33% DACH · Sep 8: 33% DACH · Sep 15: 33% DACH · Sep 22: 33% DACH · Sep 29: 33% DACH · Oct 6: 33% DACH · Oct 13: 33% DACH · Oct 20: 43% DACH · Oct 27: 62% US West · Aug 4: 96% US West · Aug 11: 96% US West · Aug 18: 96% US West · Aug 25: 96% US West · Sep 1: 96% US West · Sep 8: 96% US West · Sep 15: 98% US West · Sep 22: 98% US West · Sep 29: 90% US West · Oct 6: 95% US West · Oct 13: 97% US West · Oct 20: 96% US West · Oct 27: 89% ASIA · Aug 11: 50% ASIA · Aug 18: 75% ASIA · Aug 25: 62% ASIA · Sep 1: 62% ASIA · Sep 8: 42% ASIA · Sep 15: 52% ASIA · Sep 22: 52% ASIA · Sep 29: 52% ASIA · Oct 6: 79% ASIA · Oct 13: 93% ASIA · Oct 20: 93% ASIA · Oct 27: 100%
*Forecast Accuracy = (1 − |Forecast − Actual| ÷ Actual) × 100
Data source
44
Chapter 05

GTM Process

The GTM Process chapter pinpoints bottlenecks and inefficiencies in the sales process, helping RevOps optimize deal velocity and execution. It covers funnel performance, stage adherence, channel ROI, and how leads are routed across the team.

45
GTM Process · Process Bottlenecks

Where Are the Sales Process Bottlenecks Hindering Deal Progression?

From Apr 2026 To Jun 2026 | New Business Motion | Q2 2026 quarter book reconstructed from the data warehouse (scope-spine seller tree), data size: 2,688 closed (765 won)
Key Takeaway

What is working: the back half of the funnel converts and moves. Negotiation turns 32% of what reaches it in 12 days and Proposal 23% in 14, so once a deal is qualified and scoped this team closes it at a healthy clip.

Where it breaks: Discovery is the choke point, only 9% advance and deals sit 33 days there, the longest dwell in the funnel, with 30% slipping out. Qualification is barely better at 14%. The early funnel is absorbing the volume and the time while the late funnel earns the revenue, which points at ICP targeting and stage entry criteria rather than closing skill. Fix the front two gates and the rest of this funnel is already performing.

ConvertedOpenSlippedDrop-outBottleneck stage
Hover a bar for the stage breakdown
Filters
14% 9% 23% 23% BOTTLENECK 123 BOTTLENECK 380 166 1557 672 765 Qualification 14d in stage Discovery 33d in stage Solution Validation 21d in stage Proposal 14d in stage Negotiation 12d in stage Closed Won Qualification · Converted: 17 (14%) Qualification · Open: 7 (6%) Qualification · Slipped: 20 (16%) Qualification · Drop-out: 77 (63%) Discovery · Converted: 36 (9%) Discovery · Open: 15 (4%) Discovery · Slipped: 113 (30%) Discovery · Drop-out: 213 (56%) Solution Validation · Converted: 38 (23%) Solution Validation · Open: 8 (5%) Solution Validation · Slipped: 26 (16%) Solution Validation · Drop-out: 94 (56%) Proposal · Converted: 365 (23%) Proposal · Open: 21 (1%) Proposal · Slipped: 318 (20%) Proposal · Drop-out: 837 (54%) Negotiation · Converted: 216 (32%) Negotiation · Open: 39 (6%) Negotiation · Slipped: 104 (15%) Negotiation · Drop-out: 300 (45%) Closed Won: 765 won 45% re-entered 32%
48 138 BOTTLENECK 65 574 265 273 Qualification 12d in stage Discovery 33d in stage SolutionValidation 19d in stage Proposal 12d in stage Negotiation 10d in stage ClosedWon 17% 16% 25% 28% 36% Qualification · Drop-out: 30 (62%) Qualification · Slipped: 7 (15%) Qualification · Open: 3 (6%) Qualification · Converted: 8 (17%) Discovery · Drop-out: 74 (54%) Discovery · Slipped: 37 (27%) Discovery · Open: 5 (4%) Discovery · Converted: 22 (16%) Solution Validation · Drop-out: 37 (57%) Solution Validation · Slipped: 9 (14%) Solution Validation · Open: 3 (5%) Solution Validation · Converted: 16 (25%) Proposal · Drop-out: 296 (52%) Proposal · Slipped: 107 (19%) Proposal · Open: 8 (1%) Proposal · Converted: 163 (28%) Negotiation · Drop-out: 116 (44%) Negotiation · Slipped: 38 (14%) Negotiation · Open: 16 (6%) Negotiation · Converted: 95 (36%)
31 106 BOTTLENECK 44 437 BOTTLENECK 167 213 Qualification 14d in stage Discovery 35d in stage SolutionValidation 21d in stage Proposal 14d in stage Negotiation 12d in stage ClosedWon 16% 8% 25% 23% 35% Qualification · Drop-out: 19 (61%) Qualification · Slipped: 5 (16%) Qualification · Open: 2 (6%) Qualification · Converted: 5 (16%) Discovery · Drop-out: 62 (58%) Discovery · Slipped: 32 (30%) Discovery · Open: 4 (4%) Discovery · Converted: 8 (8%) Solution Validation · Drop-out: 24 (55%) Solution Validation · Slipped: 7 (16%) Solution Validation · Open: 2 (5%) Solution Validation · Converted: 11 (25%) Proposal · Drop-out: 242 (55%) Proposal · Slipped: 90 (21%) Proposal · Open: 6 (1%) Proposal · Converted: 99 (23%) Negotiation · Drop-out: 73 (44%) Negotiation · Slipped: 26 (16%) Negotiation · Open: 10 (6%) Negotiation · Converted: 58 (35%)
17 51 24 BOTTLENECK 203 BOTTLENECK 95 105 Qualification 20d in stage Discovery 41d in stage SolutionValidation 27d in stage Proposal 20d in stage Negotiation 18d in stage ClosedWon 12% 8% 21% 24% 29% Qualification · Drop-out: 10 (59%) Qualification · Slipped: 4 (24%) Qualification · Open: 1 (6%) Qualification · Converted: 2 (12%) Discovery · Drop-out: 26 (51%) Discovery · Slipped: 19 (37%) Discovery · Open: 2 (4%) Discovery · Converted: 4 (8%) Solution Validation · Drop-out: 13 (54%) Solution Validation · Slipped: 5 (21%) Solution Validation · Open: 1 (4%) Solution Validation · Converted: 5 (21%) Proposal · Drop-out: 100 (49%) Proposal · Slipped: 52 (26%) Proposal · Open: 3 (1%) Proposal · Converted: 48 (24%) Negotiation · Drop-out: 42 (44%) Negotiation · Slipped: 19 (20%) Negotiation · Open: 6 (6%) Negotiation · Converted: 28 (29%)
10 BOTTLENECK 36 BOTTLENECK 14 141 57 72 Qualification 18d in stage Discovery 39d in stage SolutionValidation 25d in stage Proposal 18d in stage Negotiation 16d in stage ClosedWon 10% 3% 14% 16% 26% Qualification · Drop-out: 6 (60%) Qualification · Slipped: 2 (20%) Qualification · Open: 1 (10%) Qualification · Converted: 1 (10%) Discovery · Drop-out: 19 (53%) Discovery · Slipped: 15 (42%) Discovery · Open: 1 (3%) Discovery · Converted: 1 (3%) Solution Validation · Drop-out: 8 (57%) Solution Validation · Slipped: 3 (21%) Solution Validation · Open: 1 (7%) Solution Validation · Converted: 2 (14%) Proposal · Drop-out: 77 (55%) Proposal · Slipped: 39 (28%) Proposal · Open: 2 (1%) Proposal · Converted: 23 (16%) Negotiation · Drop-out: 27 (47%) Negotiation · Slipped: 12 (21%) Negotiation · Open: 3 (5%) Negotiation · Converted: 15 (26%)
15 44 21 178 BOTTLENECK 83 89 Qualification 11d in stage Discovery 32d in stage SolutionValidation 18d in stage Proposal 11d in stage Negotiation 9d in stage ClosedWon 20% 16% 29% 29% 36% Qualification · Drop-out: 9 (60%) Qualification · Slipped: 2 (13%) Qualification · Open: 1 (7%) Qualification · Converted: 3 (20%) Discovery · Drop-out: 24 (55%) Discovery · Slipped: 11 (25%) Discovery · Open: 2 (5%) Discovery · Converted: 7 (16%) Solution Validation · Drop-out: 11 (52%) Solution Validation · Slipped: 3 (14%) Solution Validation · Open: 1 (5%) Solution Validation · Converted: 6 (29%) Proposal · Drop-out: 93 (52%) Proposal · Slipped: 31 (17%) Proposal · Open: 2 (1%) Proposal · Converted: 52 (29%) Negotiation · Drop-out: 37 (45%) Negotiation · Slipped: 11 (13%) Negotiation · Open: 5 (6%) Negotiation · Converted: 30 (36%)
*Converted = advanced to a later stage; Open = still active; Slipped = close date pushed out of the quarter; Drop-out = closed lost. Time-in-stage = average days an advancing deal dwells before moving on.
*Closed Won (765) is every deal won in the quarter, whichever stages it passed through; deals can skip stages, so it is larger than any single stage’s advancing count.
*BOTTLENECK marks the two stages losing the most deal-time, fail-to-advance.
*Re-entered = the deal came back into the stage from a later one.
46
GTM Process · ICP Alignment

Are Marketing & Sales Aligned on Target ICP?

From Jul 2025 To Jun 2026 | New Business Motion | Based on closed deals entered the sales process from Qualification stage, data size: 8,026 (marketing-sourced: 3,099)
Key Takeaway

Marketing and sales disagree on 10 of the 17 largest industries, a gap of five rank places or more, because they optimise for different things: marketing pours volume into Care (Social/Residential) and Professional & Business Services, its second and third largest industries, which convert at just 31-32%, while under-feeding Agriculture & Horticulture (50.4%) and Childcare / Day Nursery (43.9%), which win far above that on a fraction of the deals.

The disagreement is a targeting-criteria gap, marketing chases available volume where sales converts on fit. Re-pointing volume toward the industries sales already wins models a lift from 35.0% to 42.5% and about 223 more wins a year on the same spend, the highest-return change marketing can make.

Diff. in Rank = Rank(Win Rate) minus Rank(Deal Volume):Over-invested (high volume, low win rate)Under-invested (low volume, high win rate)|Diff| 5 or more is flagged
Filters
IndustryDeal CountRank (Deal Volume)Win rateRank (Win Rate)Diff. in Rank
Construction & Trades
645142.3%3
+2
Care (Social/Residential)
400231.9%12
+10
over-invested
Professional & Business Services
331330.6%13
+10
over-invested
Facilities, Cleaning & Security
242435.9%6
+2
Manufacturing
194532.6%11
+6
over-invested
Food & Beverage
145638.6%5
-1
Retail & Wholesale
144729.5%14
+7
over-invested
Information & Communication (IT/Media)
132828.7%15
+7
over-invested
Consumer & Personal Services
120934.1%7
-2
Healthcare, Dental & Medical
1171024.7%16
+6
over-invested
Architecture & Engineering
1091133.4%9
-2
Transport & Storage
861240.3%4
-8
under-invested
Sports, Leisure & Entertainment
781332.9%10
-3
Childcare / Day Nursery
631443.9%2
-12
under-invested
Education
601522.4%17
+2
Agriculture & Horticulture
521650.4%1
-15
under-invested
Financial & Insurance
521733.8%8
-9
under-invested
IndustryDeal CountRank (Deal Volume)Win rateRank (Win Rate)Diff. in Rank
Construction & Trades248143.1%1—
Professional & Business Services166233.7%10+8
Information & Communication (IT/Media)68532.1%11+6
Facilities, Cleaning & Security91335.2%8+5
Manufacturing54629.8%13+7
Care (Social/Residential)85422.9%16+12
Retail & Wholesale54727.9%14+7
Food & Beverage53836.6%5-3
Consumer & Personal Services51935.9%6-3
Architecture & Engineering331031.1%12+2
Financial & Insurance271239.2%3-9
Transport & Storage241434.4%9-5
Sports, Leisure & Entertainment311135.4%7-4
Education231524.0%15—
Healthcare, Dental & Medical251316.9%17+4
Childcare / Day Nursery141636.8%4-12
Agriculture & Horticulture81740.1%2-15
IndustryDeal CountRank (Deal Volume)Win rateRank (Win Rate)Diff. in Rank
Construction & Trades159138.7%5+4
Care (Social/Residential)131234.5%8+6
Manufacturing68532.4%9+4
Professional & Business Services70326.3%15+12
Facilities, Cleaning & Security69438.3%6+2
Architecture & Engineering39735.2%7—
Transport & Storage331045.0%3-7
Food & Beverage41640.7%4-2
Information & Communication (IT/Media)281127.1%13+2
Healthcare, Dental & Medical37826.4%14+6
Consumer & Personal Services33932.3%10+1
Retail & Wholesale221321.7%16+3
Sports, Leisure & Entertainment201430.0%11-3
Childcare / Day Nursery221247.0%2-10
Education161621.2%17+1
Agriculture & Horticulture161549.8%1-14
Financial & Insurance111729.2%12-5
IndustryDeal CountRank (Deal Volume)Win rateRank (Win Rate)Diff. in Rank
Construction & Trades142147.9%2+1
Manufacturing44339.5%3—
Care (Social/Residential)63231.3%10+8
Professional & Business Services39429.5%13+9
Facilities, Cleaning & Security32533.4%9+4
Architecture & Engineering19836.4%6-2
Retail & Wholesale20729.8%11+4
Food & Beverage20638.4%5-1
Information & Communication (IT/Media)131022.1%16+6
Healthcare, Dental & Medical19924.0%15+6
Transport & Storage91334.9%7-6
Sports, Leisure & Entertainment111133.6%8-3
Consumer & Personal Services91228.6%14+2
Education81519.9%17+2
Agriculture & Horticulture81449.3%1-13
Financial & Insurance51729.6%12-5
Childcare / Day Nursery71638.9%4-12
IndustryDeal CountRank (Deal Volume)Win rateRank (Win Rate)Diff. in Rank
Care (Social/Residential)66138.9%4+3
Construction & Trades53238.3%5+3
Professional & Business Services23325.8%13+10
Facilities, Cleaning & Security22437.0%7+3
Manufacturing12825.3%14+6
Healthcare, Dental & Medical20532.1%9+4
Food & Beverage14641.1%3-3
Retail & Wholesale12926.2%12+3
Agriculture & Horticulture12759.0%1-6
Consumer & Personal Services111031.9%10—
Architecture & Engineering81229.2%11-1
Transport & Storage61537.2%6-9
Childcare / Day Nursery101147.0%2-9
Sports, Leisure & Entertainment71332.2%8-5
Information & Communication (IT/Media)51715.8%17—
Education61424.8%15+1
Financial & Insurance51623.0%16—
IndustryDeal CountRank (Deal Volume)Win rateRank (Win Rate)Diff. in Rank
Care (Social/Residential)55131.8%9+8
Construction & Trades43237.3%6+4
Professional & Business Services33429.0%13+9
Retail & Wholesale36337.6%5+2
Facilities, Cleaning & Security28534.3%8+3
Manufacturing161029.4%12+2
Information & Communication (IT/Media)18626.7%15+9
Transport & Storage141144.2%3-8
Food & Beverage17737.9%4-3
Consumer & Personal Services16836.8%7-1
Healthcare, Dental & Medical16924.5%16+7
Architecture & Engineering101231.5%10-2
Sports, Leisure & Entertainment91430.4%11-3
Childcare / Day Nursery101347.5%2-11
Education71620.8%17+1
Agriculture & Horticulture81550.1%1-14
Financial & Insurance41728.7%14-3
*Marketing-sourced = paid search, paid social, organic search, web/inbound, email and events
*The CRM has no native marketing flag
Data source
47
GTM Process · Lead Routing

Are deals assigned to the right sellers to maximize expertise?

From Jul 2025 To Jun 2026 | New Business Motion | Based on closed deals entered the sales process from Qualification stage | 1,585 deals in the three flagged verticals, held by 20 sellers whose full book is 1,716 (analysed book: 5,513 deals across 21 verticals)
Key Takeaway
  • Care: Seller 32 converts 65% of 26 deals against a 31% vertical average, while the flagged books trail: Seller 38 at 14% on 59 deals and Seller 40 at 23% on 52 deals. Same vertical, same deal difficulty, so the gap is seller expertise rather than territory. Route new Care deals to Seller 32 and coach the flagged books from them.
  • Construction & Trades: Seller 33 converts 56% of 156 deals against a 43% vertical average, while the flagged books trail: Seller 44 at 36% on 56 deals. Same vertical, same deal difficulty, so the gap is seller expertise rather than territory. Route new Construction & Trades deals to Seller 33 and coach the flagged books from them.
  • Professional & Business Services: Seller 36 converts 56% of 25 deals against a 28% vertical average, while the flagged books trail: Seller 35 at 20% on 59 deals and Seller 28 at 23% on 39 deals. Same vertical, same deal difficulty, so the gap is seller expertise rather than territory. Route new Professional & Business Services deals to Seller 36 and coach the flagged books from them.
Filters
SellerCare (Social/Residential)Construction & TradesProfessional & Business ServicesTotal
WR%DealsWR%DealsWR%Deals
Seller 33
US
——56%route here15620%re-route20176
Seller 47
ASIA
——39%8735%49136
Seller 29
US
28%67——42%53129
Seller 35
DACH
18%re-route50——20%re-route59122
Seller 44
EMEA
——36%re-route5627%51107
Seller 27
DACH
43%63——36%25100
Seller 45
LATAM
——41%4627%4995
Seller 40
EMEA
23%re-route52——19%re-route2694
Seller 41
US
43%46——41%3994
Seller 38
US
14%re-route59——4%re-route2392
Seller 30
US
30%43——19%re-route2690
Seller 46
LATAM
——39%5713%re-route3188
Seller 39
LATAM
39%41——19%re-route3286
Seller 28
EMEA
21%14——23%re-route3969
Seller 36
EMEA
——39%4456%route here2569
Seller 31
ASIA
16%19——44%3261
Seller 43
DACH
——32%1919%1635
Seller 32
EMEA
65%route here26——0%432
Seller 56
EMEA
——23%1312%821
Seller 55
EMEA
——0%842%1220
Re-route: high-value vertical on a low-converting sellerRoute here: the stronger closer in the sub-teamTagged: a book of 20+ deals converting 5+ points below its vertical average (re-route), or the vertical's strongest closer (route here).
Impact

Of the 1,585 deals in the three flagged verticals, 574 (36.2%) sit with sellers converting them at 19.9%, while the well-routed remainder converts at 41.1%. Re-routing those deals to each vertical’s proven closer, credited at 80% of that closer’s rate, models +157 additional wins a year and lifts these verticals from 33.4% to 43.3% (+9.9 points) with no change in headcount.

ROUND ROBIN · CURRENTEXPERTISE ROUTED · MODELEDWON33.4%Win RateBEST FIT63.8%of dealsMISALIGNED36.2%of dealsDEAL POOL1,585dealsBEST FIT100%of dealsWON43.3%Win Rate41.1% WR19.9% WR43.3% WRCurrent blended win rate 33.4% (530 of 1,585)Well-routed: 1,011 deals (64%), won at 41.1%Misaligned: 574 deals (36%), won at only 19.9%1,585 deals in the verticals with a routing flag (of the analysed book)Expertise routed: all 1,585 deals to their proven closerModeled win rate 43.3% (687 of 1,585, +157 more wins)
*Sub-team = the seller's manager
*Industries grouped per the Appendix mapping
Streamline Your Routing in Minutes with Fullcast Lead Routing
Data source
48
GTM Process · Process Adherence

Are We Rigorously Following the Sales Process?

From Jul 2025 To Jun 2026 | New Business Motion | Won deals, data size: 2,987
Key Takeaway

Stage discipline erodes as deals move forward, and it is worst at the front: 81% of won deals never log Qualification and 69% skip Discovery, against 25% at Negotiation, the one stage almost every deal records. Roughly half the funnel is documented after the fact rather than as it happens.

That pattern is normal across the client base, but it is what makes the early-funnel metrics on this deck read thinner than reality: if Qualification and Discovery were logged as consistently as Negotiation, the conversion and dwell figures would be measured rather than inferred. Gate the two early stages on a documented entry criterion, and the rest of the process data becomes trustworthy.

Filters
View
Sort
Hover a bar for stage detail; click to drill into the skipping deals
0% 25% 50% 75% 100% Qualification 81% Discovery 69% Solution Validation 44% Proposal 59% Negotiation 25% % deals that skipped the stage Stage 1 of 5Touched: 40 of 2987 (1%)Skipped: 2947 of 2987 (99%) Stage 2 of 5Touched: 151 of 2987 (5%)Skipped: 2836 of 2987 (95%) Stage 3 of 5Touched: 1094 of 2987 (37%)Skipped: 1893 of 2987 (63%) Stage 4 of 5Touched: 662 of 2987 (22%)Skipped: 2325 of 2987 (78%) Stage 5 of 5Touched: 2984 of 2987 (100%)Skipped: 3 of 2987 (0%)
View
Sort
Hover a bar for stage detail; click to drill into the skipping deals
0% 25% 50% 75% 100% Qualification 78% Discovery 66% Solution Validation 42% Proposal 56% Negotiation 24% % deals that skipped the stage Stage 1 of 5Touched: 40 of 2987 (1%)Skipped: 2947 of 2987 (99%) Stage 2 of 5Touched: 151 of 2987 (5%)Skipped: 2836 of 2987 (95%) Stage 3 of 5Touched: 1094 of 2987 (37%)Skipped: 1893 of 2987 (63%) Stage 4 of 5Touched: 662 of 2987 (22%)Skipped: 2325 of 2987 (78%) Stage 5 of 5Touched: 2984 of 2987 (100%)Skipped: 3 of 2987 (0%)
View
Sort
Hover a bar for stage detail; click to drill into the skipping deals
0% 25% 50% 75% 100% Qualification 83% Discovery 71% Solution Validation 46% Proposal 60% Negotiation 27% % deals that skipped the stage Stage 1 of 5Touched: 40 of 2987 (1%)Skipped: 2947 of 2987 (99%) Stage 2 of 5Touched: 151 of 2987 (5%)Skipped: 2836 of 2987 (95%) Stage 3 of 5Touched: 1094 of 2987 (37%)Skipped: 1893 of 2987 (63%) Stage 4 of 5Touched: 662 of 2987 (22%)Skipped: 2325 of 2987 (78%) Stage 5 of 5Touched: 2984 of 2987 (100%)Skipped: 3 of 2987 (0%)
View
Sort
Hover a bar for stage detail; click to drill into the skipping deals
0% 25% 50% 75% 100% Qualification 62% Discovery 48% Solution Validation 28% Proposal 38% Negotiation 14% % deals that skipped the stage Stage 1 of 5Touched: 40 of 2987 (1%)Skipped: 2947 of 2987 (99%) Stage 2 of 5Touched: 151 of 2987 (5%)Skipped: 2836 of 2987 (95%) Stage 3 of 5Touched: 1094 of 2987 (37%)Skipped: 1893 of 2987 (63%) Stage 4 of 5Touched: 662 of 2987 (22%)Skipped: 2325 of 2987 (78%) Stage 5 of 5Touched: 2984 of 2987 (100%)Skipped: 3 of 2987 (0%)
View
Sort
Hover a bar for stage detail; click to drill into the skipping deals
0% 25% 50% 75% 100% Qualification 92% Discovery 84% Solution Validation 58% Proposal 71% Negotiation 36% % deals that skipped the stage Stage 1 of 5Touched: 40 of 2987 (1%)Skipped: 2947 of 2987 (99%) Stage 2 of 5Touched: 151 of 2987 (5%)Skipped: 2836 of 2987 (95%) Stage 3 of 5Touched: 1094 of 2987 (37%)Skipped: 1893 of 2987 (63%) Stage 4 of 5Touched: 662 of 2987 (22%)Skipped: 2325 of 2987 (78%) Stage 5 of 5Touched: 2984 of 2987 (100%)Skipped: 3 of 2987 (0%)
View
Sort
Hover a bar for stage detail; click to drill into the skipping deals
0% 25% 50% 75% 100% Qualification 74% Discovery 60% Solution Validation 38% Proposal 50% Negotiation 22% % deals that skipped the stage Stage 1 of 5Touched: 40 of 2987 (1%)Skipped: 2947 of 2987 (99%) Stage 2 of 5Touched: 151 of 2987 (5%)Skipped: 2836 of 2987 (95%) Stage 3 of 5Touched: 1094 of 2987 (37%)Skipped: 1893 of 2987 (63%) Stage 4 of 5Touched: 662 of 2987 (22%)Skipped: 2325 of 2987 (78%) Stage 5 of 5Touched: 2984 of 2987 (100%)Skipped: 3 of 2987 (0%)
*Bars show the share of won deals that skipped or touched each stage, per the selected view
Explore more on Ebsta Funnel Analytics
Data source
49
GTM Process · Early Discovery

Does Stricter Early Disqualification Increase Efficiency?

Data: all territories · New Business opportunities closed in Q2 FY26 · % Convert = advanced to the next stage; % Slip = pushed to a later quarter
Key Takeaway

Territory 7 is the model: it rigorously disqualifies at Qualification — only 25% advance vs the 67% average — concentrating effort on high-fit deals. That discipline pays off downstream, with 100% conversion at both Solution Validation and Negotiation. The lower-performing territories do the opposite: they accept above-average early-stage conversion, which is repaid as heavy mid- and late-stage dropout and slippage (e.g. Territory 2 slips 43% at Negotiation). Tighten Qualification exit criteria so weak-fit deals leave the funnel early rather than stalling late.

% Convert — advanced to next stage (darker = higher)% Slip — pushed to a later quarter (darker = higher)Top territory
Hover a territory for its funnel summary — Qualification discipline, biggest slippage stage, and late-stage conversion
SellersQualificationDiscoverySolution ValidationProposalNegotiation
% Convert% Slip% Convert% Slip% Convert% Slip% Convert% Slip% Convert% Slip
Overall
Overall · team average
Qualification convert67% (in line with the 67% avg)
Biggest slippageSolution Validation 25%
Negotiation convert74%
67%7%31%21%37%25%50%21%74%16%
Territory 1
Territory 1
Qualification convert76% (above the 67% avg)
Biggest slippageProposal 23%
Negotiation convert82%
76%6%28%20%42%21%54%23%82%9%
Territory 2
Territory 2
Qualification convert57% (below the 67% avg)
Biggest slippageNegotiation 43%
Negotiation convert43%
57%10%34%17%50%6%39%28%43%43%
Territory 3
Territory 3
Qualification convert70% (in line with the 67% avg)
Biggest slippageSolution Validation 31%
Negotiation convert59%
70%5%43%20%37%31%46%21%59%23%
Territory 4
Territory 4
Qualification convert74% (above the 67% avg)
Biggest slippageSolution Validation 42%
Negotiation convert83%
74%5%21%16%25%42%33%33%83%17%
Territory 5
Territory 5
Qualification convert55% (below the 67% avg)
Biggest slippageDiscovery 31%
Negotiation convert94%
55%10%18%31%47%12%56%19%94%6%
Territory 6
Territory 6
Qualification convert70% (in line with the 67% avg)
Biggest slippageSolution Validation 32%
Negotiation convert63%
70%5%36%25%11%32%57%0%63%13%
Territory 7 TOP
Territory 7 · top territory
Qualification convert25% (below the 67% avg)
Biggest slippageQualification 50%
Negotiation convert100%
25%50%38%25%100%0%83%17%100%0%
*% Convert = share of opportunities that advanced from that stage to the next.
*% Slip = share whose close date was pushed into a later quarter.
*A rigorous funnel shows low Qualification conversion (weak-fit deals disqualified early) followed by high late-stage conversion and low slippage, the Territory 7 pattern.
Data source
50
GTM Process · Stage Criteria

What Are the Key Stage Criteria Based on Past Wins?

Data: All Territories · New Business won opportunities · closed Jul 2025 – Jun 2026 · n = 1,520 won deals
Key Takeaway

In won deals, MEDDPPICC scores climb steadily through the funnel and plateau at Negotiation (avg 3.0 of 4), holding through close. The early funnel is where qualification is thinnest: the overall average actually dips at Discovery (2.2) before the climb, and Paper Process and Decision Process stay the weakest criteria across the early stages. Partner and Competition are the only criteria scored highly up front (3.2 at Qualification). The pattern that precedes a win: firm up every criterion by Negotiation, and pull the lagging ones earlier so reps know what a stage-5-ready deal looks like.

Avg MEDDPPICC score in won deals (0 to 4):Lower (1.5)Higher (3.2)Stage average
CriterionQualificationDiscoverySol. ValidationProposalNegotiationContract ReviewClosed Won
Metrics
2.22.12.42.62.92.92.9
Economic Buyer
2.22.22.32.62.82.92.9
Decision Criteria
2.12.02.42.63.03.13.0
Decision Process
1.71.72.22.52.93.03.0
Paper Process
1.51.81.82.22.62.82.8
Partner
3.22.52.62.83.03.13.0
Identify Pain
2.62.52.82.93.23.23.2
Champion
2.42.32.72.93.23.23.2
Competition
3.22.52.52.83.13.13.1
Stage average
2.42.22.42.73.03.03.0
View MEDDPICC score and note per deal on Ebsta Pipeline Insights
Data source
51
GTM Process · Territory Capacity

Are Our Sales Resources Aligned with TAM Potential Across Territories?

Data: all territories · TAM from firmographic model · headcount as of Q2 FY26 · industries with 5+ closed deals
Key Takeaway

Resourcing and market penetration line up cleanly in the US. A balanced $20M of TAM per rep converts into a healthy 34% penetration, and that is the level to steer every territory toward.

DACH and EMEA are the clearest opportunity. Both are badly overloaded, at $30M and $27M of TAM per rep, and it shows in the coverage: they have penetrated just 12% and 16% of large, winnable markets because their reps are stretched too thin to work the ground.

ASIA and LATAM sit at the opposite extreme. They are over-resourced at $12.5M to $13.3M per rep and have already reached 43% and 38% penetration, close to the point of diminishing returns. The move is to relocate a few reps from saturated ASIA and LATAM into under-penetrated DACH and EMEA, where each added rep unlocks far more untapped TAM.

Overloaded (>$25M/rep)Stretched ($22–25M)On benchmark (~$20M)Under-utilized (<$18M)
Where the imbalance sits — each territory shaded by resourcing status (hover a territory for TAM, $/rep & penetration)
US · On benchmark$1.0B TAM · 50 reps · $20.0M/repMarket penetration 34% LATAM · Under-utilized$0.4B TAM · 30 reps · $13.3M/repMarket penetration 38% EMEA · Stretched$0.8B TAM · 30 reps · $26.7M/repMarket penetration 16% DACH · Overloaded$0.6B TAM · 20 reps · $30.0M/repMarket penetration 12% ASIA · Under-utilized$0.5B TAM · 40 reps · $12.5M/repMarket penetration 43% US$20.0M/rep · 34% pen LATAM$13.3M/rep · 38% pen EMEA$26.7M/rep · 16% pen DACH$30.0M/rep · 12% pen ASIA$12.5M/rep · 43% pen
TerritoryTAM ($M)RepsTAM / Rep ($M)% Penetrationvs $20M BenchStatus
DACH
$60020$30.012%+50%Overloaded
EMEA
$80030$26.716%+33%Stretched
US
$1,00050$20.034%+0%On benchmark
LATAM
$40030$13.338%-33%Under-utilized
ASIA
$50040$12.543%-38%Under-utilized
*TAM per rep = territory TAM ÷ assigned reps.
*% Penetration = share of the territory's TAM already captured (pipeline + bookings).
*Low penetration on a high $/rep territory (DACH, EMEA) signals an under-covered market; high penetration on a low $/rep territory (ASIA, LATAM) signals over-resourcing.
*The healthy $20M/rep benchmark is set by the US territory.
Data source
52
GTM Process · Pipeline Balance

What’s the Impact of an Unbalanced Pipeline?

Data: all territories · New Business opps closed FY24 & H1 FY26 · sellers grouped by pipeline vs required coverage
Key Takeaway

Sellers carrying an oversized pipeline don't win more — they win less. Their win rate runs 7 points lower (18% vs 25%), on deals with 38% fewer stakeholders engaged (5 vs 8) and a materially lower relationship score (78 vs 92). Overloaded pipelines dilute attention: each deal gets less multi-threading and lower engagement, so quality — not just capacity — suffers. 44% of sellers currently carry excess pipeline (15%+ above required coverage) — redistribute or disqualify to restore focus.

Sellers with a Too-Large Pipe Sellers with a Balanced Pipe vs 18% 25% Win Rate Oversized pipes win 7 points less often (18% vs 25%) 78 92 Avg Relationship Score 15% lower relationship score on oversized pipes (78 vs 92) 5 8 Avg Stakeholders / Deal 38% fewer stakeholders engaged per deal (5 vs 8)
*Pipeline balance is defined by the coverage each seller needs to hit quota given their historical win rate.
*Too Large = pipeline coverage more than 15% above ideal; Right Size = within 15%; Too Small = more than 15% below.
*Across ASIA and EMEA, ~44% of sellers are carrying excess pipeline while ~25% are under-covered.
Data source
53
GTM Process · Ramp Speed

How Quickly Does Your Sales Team Ramp Up?

Data: US territory · new hires FY24–H1 FY26 · ramped = ≥90% of quota for 3 consecutive months
Key Takeaway

The median new hire reaches near-full productivity by Month 7 (~213 days) — climbing from 10–20% in Month 1 to 25–40% by Month 3 and 85–90% by Month 6 — then stabilises by Month 9. But the spread is wide: the slowest reps don't clear the 90% line until roughly Month 8–9 (~261 days). Plan capacity and quota on the ~6-month median, and treat any rep still below the ramped line at Month 6 as an early coaching signal.

Median Time to 90%
~183d
Output Stabilises
Month 9
Slowest Reps to Ramp
~261d
Avg Attainment by Month 3
33%
Rep 1Rep 2Rep 3Rep 4Rep 5Rep 6Target (90%)
0% 25% 50% 75% 100% 125% M1 30d M2 M3 91d M4 M5 M6 183d M7 M8 M9 274d Quota attainment most reps clear target · M5–M7 Month 1 · ~30d0 of 6 reps ramped (≥90%) Month 2 · ~60d0 of 6 reps ramped (≥90%) Month 3 · ~90d0 of 6 reps ramped (≥90%) Month 4 · ~120d0 of 6 reps ramped (≥90%) Month 5 · ~150d0 of 6 reps ramped (≥90%) Month 6 · ~180d2 of 6 reps ramped (≥90%) Month 7 · ~210d4 of 6 reps ramped (≥90%) Month 8 · ~240d5 of 6 reps ramped (≥90%) Month 9 · ~270d5 of 6 reps ramped (≥90%) Target — 90% quota
Data source
54
Playbook

Recommended actions

What to do next, prioritized by expected impact.

High

Run a 60-day age gate across the open pipeline

444 of 716 open New Business deals (62%, £33.3M TCV) have aged past 60 days, the line beyond which conversion falls from 67% to 28% and then to 5%. Work Proposal (154 aged) and Negotiation (96) first, and set each band’s won median as the exit threshold rather than reviewing deal by deal. p.25 p.13

High

Score the committed quarter or take it out of the forecast

284 open deals carry no usable MEDDPPICC score and 132 have nothing recorded, concentrated in Qualification and Discovery. Since scored deals close 5.0× more efficiently, an unscored deal in the committed quarter is an unvalidated line. Require a score before a deal enters the forecast, starting with Partner, the thinnest element at 50% adoption. p.22 p.21

High

Widen the single-threaded deals before they reach close

316 open deals (44.1%) run on one known stakeholder and 102 have no contact logged. Win rate climbs from 41.5% to 66.2% as the engaged group grows past six, so a second and third contact is the highest-yield action available on the current quarter. Target the strategic functions first, which convert 66-78% against a 43% average. p.23 p.8

High

Close the coverage gap where it is largest, not evenly

The £8.7M shortfall against a 2.3x requirement is concentrated: US carries £4.4M of it at 1.59x and DACH is thinnest at 1.29x, while ASIA already clears its line. With next quarter only 6% mature, the build has to start now rather than after this quarter closes. p.33 p.30

Medium

Fix execution in the middle band rather than discounting it

The £10-25k band returns £195 per day on a 30% win rate over a 26-day cycle while holding 2,010 deals. It is worked like a transactional deal but priced like a considered one; apply the qualification and multi-threading standard from the £50k+ band and hold it to the won-cycle benchmark for its size. p.12 p.14

Medium

Re-route the flagged verticals and realign demand behind them

574 of 1,585 deals in the three flagged verticals sit with sellers converting at 19.9% against 41.1% elsewhere; routing them to each vertical’s proven closer models +157 wins with no change in headcount. Marketing and sales disagree on 10 of the 17 largest industries, so fix the targeting criteria at the same time or routing will keep correcting the same misallocation. p.46 p.45

Medium

Rebuild high-fit supply from the channels that already convert

High-fit accounts have fallen to 15.1% of pipeline from 51.4% a quarter ago, and low-fit converts at 1.7%. Partner & Referrals (£941 per day, 60% win) and the efficient verticals are supply-constrained rather than quality-constrained, so the fastest route back to mix is more volume through them. p.28 p.15 p.16

Watch

Instrument the early funnel so Discovery can be managed

Discovery advances 9% of what enters it over 33 days, but 69% of won deals never log the stage, so the metric describes what was recorded rather than what happened. 53.3% of contacts and leads are missing from the CRM, which caps routing and engagement scoring at the same point in the funnel. Close both gaps before reading early-stage conversion as a performance signal. p.44 p.47 p.5